Medical Design Briefs - August 2021 - 21

SHOW PREVIEW
W W W . M D M W E S T . C O M
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D&M West brings together medtech engineers, business leaders, disruptive companies, and innovative thinkers to create
powerful solutions and life-changing medical devices. From 3D printing and biomaterials to robotics and digital health,
MD&M West is the largest medtech expo for suppliers and buyers to discover innovation and engineer new technology.
Conference
Explore eight medtech-focused tracks, and view on-demand conference content (post-event) at the event's Design. Engineer.
Build. Conference (formerly known as the MD&M West Conference).
Center Stage
The epicenter of the expo floor features panel discussions, live demos, thought leadership presentations, and more.
3D Printing eXperience Theater
The theater features 24 live demos and free content within a dedicated 3D printing content hub.
SPE Welcome and Keynote: Saving the World
through Medical Plastics & Sustainable Solutions
(In partnership with SPE)
Victoria Carr-Brendel,
President/Group Vice President,
Advanced Bionics, A Division of
Sonova Group
Vicky joined Advanced Bionics, a Sonova
Group, from JenaValve Technology Inc.,
a global and innovative transcatheter
heart valve company, where she became
CEO in mid-2015. She is an accomplished
medical device executive with vast experience
across several therapeutic areas. She started her career at
Baxter as a scientist in research and development and took on
increasingly larger business roles throughout her career. At
JenaValve, she was responsible for bringing the company
through new product development, clinical trial completion
for CE mark, and optimizing the commercial launch of their
next generation valve and system. Prior to her present position,
she worked as Franchise General Manager at Boston
Scientific, in the Peripheral Interventions division, where she
ran global business operations, including the Bayer interventional
radiology acquisition. She has a successful track record
of growing businesses and improving profitability. Having
spent her entire career in healthcare, she has a background
as an innovation and growth leader, bringing with her marMedical
Design Briefs, August 2021
Intro
Cov
keting, development, clinical and strategic business experience
in the medical device sector. She holds a PhD in microbiology
and immunology and has spent 18 years in various
management roles.
Conference Keynote: Artificial Intelligence Is
Transforming Manufacturing - Or Is It?
The development and use of artificial intelligence, like many
things, was accelerated during COVID-19. From image and
speech recognition and robotic process automation initially,
now to smart devices, augmented reality and deep learning, AI
is making the world a better place. Or is it? Many investors are
betting big but claims of bias and implementation challenges
loom large.
The panel of industry experts will talk about what's driving
adoption across manufacturing, and how AI and ML state of
the art technology can deliver tangible benefits for emerging
and fast-paced manufacturing. Topics include:
* Trends in AI + ML across manufacturing sectors
* The Love/Hate relationship between AI and big data
* Implementation challenges including ethics and bias, data
quality, levels of autonomy, and the potential for " overtrust "
by users
* How AR/VR hardware are using AI + ML to advance training
knowledge to address changes in workforce demographics
* AI and ML skills engineers need now to be competitive in the
marketplace SESSION
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Medical Design Briefs - August 2021

Table of Contents for the Digital Edition of Medical Design Briefs - August 2021