Medical Design Briefs - April 2024 - 6
Inside the OEM:
Zimmer Biomet
I
6
n August 2023, Zimmer Biomet appointed a new president
and chief executive officer. With Ivan Tornos now at the
helm, Zimmer has seen substantial improvement in end
markets, with strong patient demand and procedure volume,
particularly in knee and hip procedures. But a new
strategic focus is front and center: Zimmer Biomet is making
significant investments in innovation across all stages of the
ambulatory surgery center process, including before, during,
and after surgery. This investment aims to improve efficiency,
outcomes, and safety for patients undergoing procedures at
ambulatory surgery centers.
Tornos emphasizes that it is best in class in solving problems
and delivering efficiency, outcomes, and safety in ambulatory
surgery centers (ASCs). This suggests that Zimmer Biomet is
committed to providing high-quality solutions for procedures
performed in ambulatory surgery centers. He spoke about this
new strategy at the company's fourth quarter 2023 earnings
conference call in February.
The ASC strategy outlined by Zimmer Biomet is not a shortterm
commitment but rather a multi-year commitment. The
company is confident that its detailed plans will enable it to
achieve its growth targets, including revenue growth and earnings
per share growth. Tornos said Zimmer is confident in its ability
to deliver on its commitments, help patients, create shareholder
value, and fulfill its mission of improving healthcare outcomes
through procedures performed at ASCs.
The company is focusing on developing and launching new
products tailored for ASC settings. For example, the launch of
ROSA Shoulder indicates a strategic emphasis on providing
solutions specifically designed for ASC procedures. The company
plans to leverage its commercial capabilities to penetrate
the ASC market effectively. This includes targeted marketing
efforts and ensuring that products are well positioned to meet
the needs of ASCs.
The confidence in the growth potential of ASCs is driven
by healthier market dynamics and a positive outlook for ASC
utilization. Overall, Zimmer's strategy for ASCs involves a combination
of product innovation, targeted marketing, and leveraging
market trends to capitalize on the growth opportunities
presented by ASCs.
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Medical Design Briefs - April 2024
Table of Contents for the Digital Edition of Medical Design Briefs - April 2024
Medical Design Briefs - April 2024 - Intro
Medical Design Briefs - April 2024 - Sponsor
Medical Design Briefs - April 2024 - CVRFLAP1
Medical Design Briefs - April 2024 - CVRFLAP2
Medical Design Briefs - April 2024 - Cover1
Medical Design Briefs - April 2024 - Cover 2
Medical Design Briefs - April 2024 - 1
Medical Design Briefs - April 2024 - 2
Medical Design Briefs - April 2024 - 3
Medical Design Briefs - April 2024 - 4
Medical Design Briefs - April 2024 - 5
Medical Design Briefs - April 2024 - 6
Medical Design Briefs - April 2024 - 7
Medical Design Briefs - April 2024 - 8
Medical Design Briefs - April 2024 - 9
Medical Design Briefs - April 2024 - 10
Medical Design Briefs - April 2024 - 11
Medical Design Briefs - April 2024 - 12
Medical Design Briefs - April 2024 - 13
Medical Design Briefs - April 2024 - 14
Medical Design Briefs - April 2024 - 15
Medical Design Briefs - April 2024 - 16
Medical Design Briefs - April 2024 - 17
Medical Design Briefs - April 2024 - 18
Medical Design Briefs - April 2024 - 19
Medical Design Briefs - April 2024 - 20
Medical Design Briefs - April 2024 - 21
Medical Design Briefs - April 2024 - 22
Medical Design Briefs - April 2024 - 23
Medical Design Briefs - April 2024 - 24
Medical Design Briefs - April 2024 - 25
Medical Design Briefs - April 2024 - 26
Medical Design Briefs - April 2024 - 27
Medical Design Briefs - April 2024 - 28
Medical Design Briefs - April 2024 - 29
Medical Design Briefs - April 2024 - 30
Medical Design Briefs - April 2024 - 31
Medical Design Briefs - April 2024 - 32
Medical Design Briefs - April 2024 - 33
Medical Design Briefs - April 2024 - 34
Medical Design Briefs - April 2024 - Cover3
Medical Design Briefs - April 2024 - Cover4
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