Medical Design Briefs - January 2025 - 15

SHOW PREVIEW
MD&M West, an MD&M Event
February 4-6, 2025
Anaheim Convention Center * www.mdmwest.com
Previously known as Informa Markets Engineering (IME) West, hosting five co-located shows - MD&M West,
ATX West, D&M West, Plastec West, and WestPack - these related industry sectors are now merging into a single unified show:
MD&M West.
The focus of the conference and trade show is not changing. The MD&M umbrella is designed to unite a community of multiple
special interests who all share a single goal - to advance their knowledge, contacts, and progress in the rapidly accelerating world
of advanced manufacturing.
KEYNOTES:
Tuesday, February 4
9-10 AM, Level 3 Ballroom
Nick Webb
Healthcare Futurist,
Medical Device Technologist
Driving Growth and Innovation in Medical Device Design,
Manufacturing, and Packaging
Nicholas Webb, a renowned healthcare futurist and medical
device technologist, known for his dynamic and upbeat
delivery, will equip executives and leaders in the medical device
industry with actionable insights and powerful takeaways.
Through his presentation, he will help attendees learn how to
navigate the rapid chaotic changes that are occurring in medical
device design, manufacturing, and packaging in 2025 and
beyond. This engaging session will provide attendees with the
tools they need to drive growth, innovation, and exceptional
technologies, in a rapidly evolving landscape.
Key Takeaways
Patient Consumerism and New Care Delivery Models. In
an era of hyper-consumerism, patients are becoming more
Medical Design Briefs, January 2025
empowered, seeking seamless, transparent, and value-driven
healthcare experiences. Webb will provide insights on how
changing healthcare delivery models will offer new innovation
opportunities for medical device companies. These
trends include the decentralization of care, point of care
(POC) testing, asynchronous telemedicine, and the impact of
AI-driven clinical care agents.
Leveraging Emerging Technologies. Emerging technologies
such as artificial intelligence (AI), robotic process automation
(RPA), and business intelligence (BI) are transforming
medical device design, manufacturing, and packaging.
He will highlight how these technologies can improve efficiencies,
reduce costs, and provide other key organizational
benefits. By harnessing the power of AI, BI, and RPA, industry
leaders can streamline processes, enhance decision-making,
and deliver better technologies to the marketplace.
Addressing Staffing and Provider Burnout. The ongoing
challenges of staffing shortages are critical issues that the medical
device industry must address. Webb will present insights on
how to apply human experience innovation (HXI) strategies
that focus on creating supportive work environments, enhancing
employee engagement, and reducing burnout. By prioritizwww.medicaldesignbriefs.com
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Medical Design Briefs - January 2025

Table of Contents for the Digital Edition of Medical Design Briefs - January 2025