Medical Design Briefs - January 2025 - 7

of the Impella heart pumps, are still
with us. "
Bodner added that the capability
around artificial hearts, left ventricular
assist devices, tethering systems, percutaneous
mechanical circulatory support
devices, " is still in our building. We make
our own pumps. We make our own motors.
We're now making the most -
smallest, most efficient motor in the
world out of that organization.
What this means, he said, is that step
one is getting arms around talent and
then investing in the areas that matter
most - patient care teams not just at
the index procedure but following that
patient through to the ICU and making
sure that patient is getting the best
treatment possible. Step two is about
next stages of innovation: investing in
the R&D programs to make these devices
lower profile, easier to use, longer
dwell times, and even more hemocompatible.
Step three focuses on
manufacturing capacity: expanding
J&J's ability to produce these pumps to
treat more patients around the world.
Step four involves tapping into J&J's
market access teams around the world,
particularly in the UK, France, China,
and Japan, to open up health economics
and reimbursement for making Impella
available to more patients around
the world.
Welcome Back to Cardiology
" We are being welcomed back, and
it's great to see old friends and colleagues
from back prior to the divestiture
of Cordis, " said Bodner. " We're reentering
the space because it's
ex tremely attractive, both clinically and
commercially. Clinically, it's one of the
biggest unmet needs in the medtech
space. It's a leading cause of death and
rehospitalization. Commercially, it's the
most attractive. Depending on how you
like to size things, it's $65 billion in aggregate,
growing 8 percent, with some
of the nicest gross margin profiles in
medtech, generally above 80 percent. "
Bodner said that J&J wants to participate
differently than the company's competitive
set. " My visual is a backpack filled with
rockets, not a big hockey bag of slowgrowth
commodities. And there's room in
that backpack for a few more rockets for
sure, but we want to play in a different way. "
Also in medtech, J&J completed enrollment
of the Omny-IRE clinical trial
Medical Design Briefs, January 2025
to evaluate safety and effectiveness in
mapping and treating symptomatic paroxysmal
atrial fibrillation during standard
ablation procedures. In cardiovascular,
FDA approved the VARIPULSE™
Platform for the treatment of drug refractory
paroxysmal atrial fibrillation
(AFib). The platform is designed to enable
AFib treatment with a single device
that combines pulse field ablation therapy
and advanced mapping with the CARTO™
3 System, a 3D electroanatomical
cardiac mapping system.
Sales Growth
To grow sales, the medtech division
continues to focus on building comprehensive
solutions for surgeons and
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Visit us at MD&M West
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Medical Design Briefs - January 2025

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