Special category report: The Rise of Organic Grains and Flours - 2

Consumer popularity
drives organic sales
Organic is here to stay. This onceniche category continues to enjoy steady
growth and mainstream holding power in
supermarkets across the United States. From
the early 1990s to the early 2000s, organic
made major strides with increases in certified
organic acreage and organic food purchases
eclipsed conventional food purchases in
2000. The Organic Trade Association (OTA)'s
2020 Organic Industry Survey showed that
even though the food segment is dominated
by produce, bread and grains take up 11.4%
of these sales. And it continues to grow. In
2019, OTA recorded that the bread and grains
category sales hit $5.7 billion, which was up
6% from 2018.
And not even the coronavirus (COVID-19)
pandemic can slow this growth. In fact,

Organic
flour category
2019 vs. 2018:

5% change in dollar sales

2020 vs 2019:

51% change in dollar sales

Total flour category
2020 vs. 2019:

33% change in dollar sales

SOURCE: Nielsen

organic bread sales growth numbers from
Nielsen show that dollar sales increased
8% from 2018 to 2019, but sales grew 19%
from 2019 to 2020. Organic flour surged 51%
in sales from 2019 to 2020, outpacing the
entire flour category, which grew 33% during

To learn more about organic flour & grains, please visit: ArdentMills.com/OrganicHub

http://www.ardentmills.com/organichub?utm_medium=category_report&utm_source=bakingbusiness&utm_campaign=organic&utm_content=optimize

Special category report: The Rise of Organic Grains and Flours

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