AB Mauri - Goes 'All In' for IBIE in Las Vegas 2016 - 2

Q&A

Providing some of the details on key
activities within the AB Mauri North
America booth at IBIE include: Mark
Prendergast, president, and Rick
Oleshak, vice president of marketing.

Q: What can attendees expect from AB Mauri at IBIE?
A: We are excited to highlight a mix of revolutionary and traditional
programs in Las Vegas that will surely be entertaining and
educational to those in attendance. This spans from highlighting
our roots with the Fleischmann Brothers dating back to 1868 to the
technology view of tomorrow with a virtual reality baking experience.
- Oleshak
Q: Why is AB Mauri making such a significant investment in this
year's program?
A: Since IBIE is not an annual event, it is important to make a big
impact because we don't have an opportunity to gather together like
this too often. Additionally, we feel it is important to reinforce that
AB Mauri is a baking technology company and not just a yeast and
bakery ingredient provider, and what better way to do that than by
introducing some innovative wrinkles. - Prendergast
Q: Consumers of all kinds are becoming more exposed to the use
of virtual reality every day. Why is it important to introduce this
technology to the baking audience in Las Vegas?
A: First, putting on VR goggles for the first time is memorable, and
you will always recall where you were and what the circumstance
was. Second, we do work in a pretty incredible industry -
baking - and it is important that we remember to celebrate that.
Seeing the world in which we work and invest our time through a
fresh set of eyes will be unforgettable. - Oleshak
Q: How does the new documentary you are unveiling at IBIE
showcase how different AB Mauri is?
A: Our business certainly starts with why we do it: we are
passionate about what we do each and every day, inside the bakery
and out. Also, it is crucial to note that we're not just an ingredient
provider for our customers; we want to understand their businesses
and help them with any and all challenges and opportunities they
face. Simply put, their problems are our problems. - Prendergast
Q: What else should show-goers look for when they visit Booth
#9919 at IBIE?
A: AB Mauri is not your typical 'stop by' location this time around.
Come ready to taste some great new artisan breads featuring our
Aromaferm product line, grab a cappuccino or salted caramel
mocha at our indulgent coffee bar, learn more about us through an
interactive swipe screen and new customer documentary, experience
baking in a whole new light through virtual reality, share your IBIE
experience through social media with our iSNAP photo station, or
just take a break at our lounge area. - Oleshak



Table of Contents for the Digital Edition of AB Mauri - Goes 'All In' for IBIE in Las Vegas 2016

AB Mauri - Goes 'All In' for IBIE in Las Vegas 2016 - 1
AB Mauri - Goes 'All In' for IBIE in Las Vegas 2016 - 2
AB Mauri - Goes 'All In' for IBIE in Las Vegas 2016 - 3
AB Mauri - Goes 'All In' for IBIE in Las Vegas 2016 - 4
https://www.nxtbook.com/sosland/abm/ab-mauri-take-this-call-2022
https://www.nxtbook.com/sosland/abm/2019_08_01
https://www.nxtbook.com/sosland/abm/2018_10_18
https://www.nxtbook.com/sosland/abm/2018_04_01
https://www.nxtbook.com/sosland/abm/2017_03_01
https://www.nxtbook.com/sosland/abm/2016_09_01
https://www.nxtbook.com/sosland/abm/2016_03_01
https://www.nxtbook.com/sosland/abm/2015_04_01
https://www.nxtbook.com/sosland/abm/2014_12_01
https://www.nxtbookmedia.com