AB Mauri - Take This Call - 2022 - 3

London but also surprisingly will take " ussies "
(that's plural for selfies, Ted Lasso) with IBIE
show attendees. It really will be the next best
thing to being there.
* A 110-Year-Old Fleischmann's Yeast Icon:
In 1912, Fleischmann's Yeast unveiled
a campaign - titled " Eat More Bread " -
that appealed to home bakers. The brand
sponsored home economic classes taught by
guest teachers in high schools and colleges
across the U.S., held baking contests and
even gave away recipe books. Our one & only
brand ambassador - John Dough - makes a
return visit to Las Vegas and is ready to " roll "
on the show floor.
* " The Union Jack " Twinings Tea & Coffee Bar:
We all know it is nice to stop and sample
as much as possible while on the Las Vegas
Convention Center floor. Come visit AB Mauri
and grab a cup of authentic British tea, a
classic cappuccino or refreshing chai tea
latte. Lastly, our incredible baking team at AB
Mauri has also created a West Coast take on
the traditional U.K. scone - while Duff's team
has baked up some special cake jars for the
occasion. Don't miss out on this opportunity
to taste what our bakers have to offer.
AB Mauri's booth schedule and key daily activities
(subject to change):
DAY ACTIVITIES
SATURDAY, SEPT. 17
IBIEducate Session with Troy Boutte: 8:30 a.m. - 9:30 a.m.
Anti-Microbials In Today's Bakery | West Hall 303
SUNDAY, SEPT. 18 Palace guard: 10 a.m. - 5 p.m.
John Dough mascot: 11 a.m. & 1 p.m.
MONDAY, SEPT. 19 Palace guard: 10 a.m. - 5 p.m.
John Dough mascot: 11 a.m., 1 p.m. & 3 p.m.
Duff Goldman: 11 a.m. - 12 p.m. (autographs)
Duff Goldman: 2-3:30 p.m. (photos)
TUESDAY, SEPT. 20
IBIEducate Session with Rick Oleshak: 8:30 a.m. - 9:30 a.m.
Marketing To A B2B Baking Industry With A B2C Lens | West Hall 315/16
Palace guard: 10 a.m. - 5 p.m.
3
AB Mauri - Take This Call - 2022

Table of Contents for the Digital Edition of AB Mauri - Take This Call - 2022
