The New Value Proposition: ADM Chefs Identify Key Trends Shaping Culinary Innovations in the New Normal - 2

85%

TREND #1
W>Edͳ^WZKd/EͬDd
>dZEd/s^'ZKt
Plant-based proteins, already popular leading
ƵƉƚŽϮϬϮϬ͕ŚĂǀĞŐĂƌŶĞƌĞĚĞǀĞŶŵŽƌĞĂƩĞŶƟŽŶ
during the pandemic. According to ADM
OutsideVoiceSM proprietary research from May
2020 that covers the U.S. consumer market,
sales of plant-based protein products and meat
ĂůƚĞƌŶĂƟǀĞƐŚĂǀĞƐƚĞĂĚŝůLJŝŶĐƌĞĂƐĞĚ͘
* ϭϴйŽĨh͘^͘ŵĞĂƚĂůƚĞƌŶĂƟǀĞĐĂƚĞŐŽƌLJďƵLJĞƌƐ
ďŽƵŐŚƚƚŚĞŝƌĮƌƐƚƉůĂŶƚƉƌŽƚĞŝŶĂƐĂŶĂůƚĞƌŶĂƟǀĞ
to meat during COVID-19.
* ϵϮйŽĨĮƌƐƚͲƟŵĞŵĞĂƚĂůƚĞƌŶĂƟǀĞĐĂƚĞŐŽƌLJ
ďƵLJĞƌƐƌĞƉŽƌƚƚŚĞLJĂƌĞůŝŬĞůLJƚŽĐŽŶƟŶƵĞ
ƉƵƌĐŚĂƐŝŶŐŵĞĂƚĂůƚĞƌŶĂƟǀĞƐƉŽƐƚͲKs/͘
New seeds of growth in the plant-based market
ĐĂŶďĞĂƩƌŝďƵƚĞĚƚŽƐĞǀĞƌĂůĨĂĐƚŽƌƐ͗
* &ŝƌƐƚͲƟŵĞďƵLJĞƌƐŝŶƚŚĞh͘^͘ĐŝƚĞŚĞĂůƚŚ͕ƐĂĨĞƚLJ
and the shelf life of the products as top reasons
for purchase.2
» ϱϳйďĞůŝĞǀĞƉůĂŶƚͲďĂƐĞĚĂůƚĞƌŶĂƟǀĞƐĂƌĞ
healthier
» ϰϴйĨĞůƚĂůƚĞƌŶĂƟǀĞƐĂƌĞƐĂĨĞƌ
» ϰϲйƉƌĞĨĞƌƌĞĚƚŚĞƐŚĞůĨůŝĨĞŽĨĂůƚĞƌŶĂƟǀĞƐƚŽ
ƚƌĂĚŝƟŽŶĂůŵĞĂƚ
* KƚŚĞƌĨĂĐƚŽƌƐ͕ƐƵĐŚĂƐĞĂƐĞŽĨƉƌĞƉĂƌĂƟŽŶ͕ĂƌĞ
also driving sales
1

/ŶƚĞƌŶĂƟŽŶĂů&ŽŽĚ/ŶĨŽƌŵĂƟŽŶŽƵŶĐŝů͕ϮϬϮϬ&ŽŽĚĂŶĚ,ĞĂůƚŚ^ƵƌǀĞLJ
DKƵƚƐŝĚĞsŽŝĐĞ^D͕DĂLJϮϬϮϬ
3
DKƵƚƐŝĚĞsŽŝĐĞ^D͕EŽǀĞŵďĞƌϮϬϭϵ
Ϯ

of Americans have
made changes in
how they eat and
how they prepare
food due to the
COVID-19 pandemic.1

d,&>y/dZ/E&dKZ
hŶĚĞƌƐƚĂŶĚŝŶŐƚŚĞŇĞdžŝƚĂƌŝĂŶĂƵĚŝĞŶĐĞĂŶĚǁŚĂƚ
they care about will be crucial to maintaining
momentum in plant-based proteins and meat
ĂůƚĞƌŶĂƟǀĞƐ͘
* 42% of U.S. consumers have adopted a
ŇĞdžŝƚĂƌŝĂŶůŝĨĞƐƚLJůĞ͖ƌĞĂƐŽŶƐǀĂƌLJĨƌŽŵ
consumer to consumer, but sustainability and
ŚŽůŝƐƟĐǁĞůůŶĞƐƐĂƌĞĐŽŶƚƌŝďƵƟŶŐĨĂĐƚŽƌƐ͘3
* DĞĂƚĂůƚĞƌŶĂƟǀĞƐĂƌĞĂŶĂƩƌĂĐƟǀĞŽƉƟŽŶĨŽƌ
consumers who seek out plant-based foods but
ƐƟůůĚĞƐŝƌĞƚŚĞƚĂƐƚĞ͕ƐĞŶƐŽƌLJĂŶĚŶƵƚƌŝƟŽŶĂů
ĞdžƉĞƌŝĞŶĐĞŽĨƚƌĂĚŝƟŽŶĂůĂŶŝŵĂůƉƌŽƚĞŝŶ͘2
* dĂƐƚĞŝƐĐƌƵĐŝĂů͗EƵƚƌŝƟŽŶĂůĐŽŶƚĞŶƚĂŶĚ
ƉĞƌĐĞŝǀĞĚŚĞĂůƚŚďĞŶĞĮƚƐĂƌĞƚŽƉŵŽƟǀĂƚŽƌƐ
behind interest in plant-based protein, but
there is an opportunity to win over consumers
ǁŝƚŚƉƌŽĚƵĐƚƐƚŚĂƚĚĞůŝǀĞƌĞdžĐĞƉƟŽŶĂůŶƵƚƌŝƟŽŶ
ĂŶĚĂŶĞdžĐŝƟŶŐƐĞŶƐŽƌLJĞdžƉĞƌŝĞŶĐĞƚŚƌŽƵŐŚ
ŇĂǀŽƌ͕ƚĞdžƚƵƌĞĂŶĚǀĂƌŝĞƚLJ͘



The New Value Proposition: ADM Chefs Identify Key Trends Shaping Culinary Innovations in the New Normal

Table of Contents for the Digital Edition of The New Value Proposition: ADM Chefs Identify Key Trends Shaping Culinary Innovations in the New Normal

The New Value Proposition: ADM Chefs Identify Key Trends Shaping Culinary Innovations in the New Normal - 1
The New Value Proposition: ADM Chefs Identify Key Trends Shaping Culinary Innovations in the New Normal - 2
The New Value Proposition: ADM Chefs Identify Key Trends Shaping Culinary Innovations in the New Normal - 3
The New Value Proposition: ADM Chefs Identify Key Trends Shaping Culinary Innovations in the New Normal - 4
The New Value Proposition: ADM Chefs Identify Key Trends Shaping Culinary Innovations in the New Normal - 5
The New Value Proposition: ADM Chefs Identify Key Trends Shaping Culinary Innovations in the New Normal - 6
https://www.nxtbook.com/sosland/adm/adm-delivering-value-without-compromise-2023
https://www.nxtbook.com/sosland/adm/fibersol-short-and-sweet-adm-2022
https://www.nxtbook.com/sosland/adm/adm-global-consumer-trends
https://www.nxtbook.com/sosland/adm/2020_10_01
https://www.nxtbook.com/sosland/adm/2020_09_01
https://www.nxtbook.com/sosland/adm/2019_12_01
https://www.nxtbookmedia.com