focused formulating - Agropur Ingredients June 2017 - 3

protein reigns
as leading sought out nutrient
Protein, the most sought out nutrient by U.S.
shoppers according to the "2016 Food and Health
Survey" from the International Food Information
Council Foundation, Washington, D.C., is fueling
innovation in all foods and beverages. It's no wonder
that there's been a great deal of investment in
the dairy protein ingredients sector. This includes
technologies that isolate highly functional fractions
with scientifically proven benefits.
"Protein is a hot nutrition trend, with research pointing
to its role in promoting satiety and preserving lean
muscle mass," says Polly Olson, vice president-new
business, sales and marketing, AGROPUR. "Whey
protein is one of the most highly bioavailable types of
protein, meaning it is easily absorbed and utilized by
the body.
"For additional functional benefits, dairy protein
fractions can be used to formulate demographic and
lifestyle foods and beverages," says Olson. "These
fractions are produced using proprietary technology
that guarantees their purity and consistency, often
times allowing for structure-function claims."
Value-added dairy proteins are often the preferred
protein source when protein content claims are
a priority. Formulators often strive for developing
a product that contains 20% of the Daily Value of
50 grams of protein, or 10 grams of protein per
serving. These products can be described as "high"
or "excellent" sources of protein. Those with 10% to
19% of the Daily Value are "good" sources.
Today's consumers are looking for more from their
foods and beverages. They want more nutrition
for the calorie. Dairy proteins and dairy fractions
provide the value they desire.



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