bake - February 2012 - 6
news bites
Busken at Walmart
Cakes on a Plane!
The federal Transportation Security Administration is defending its decision to confiscate a frosted cupcake from a Massachusetts woman flying from Las Vegas, NV. The TSA says in a blog comment posted on Jan. 10 that the cupcake was packed in a jar filled with icing, which is considered a gel under a policy designed to secure travelers from terrorists seeking to evade detection by using explosives
Wedding Cake Stamp
Cincinnati’s Busken Bakery and Hebron, KY-based GALERIE, an innovative confectionery gift company, are partnering to offer Busken’s signature Original Iced Cookies to 3,200 Walmart stores across the US. GALERIE approached Busken Bakery in May 2011 with the initial concept to offer an unbranded version of their
made of plastics, liquids or gels. Peabody, MA, resident Rebecca Hains was barred from taking her cupcake onto a plane when a TSA agent said icing exceeded amounts of gels allowed in carry-on luggage. Hains called that “terrible logic.”
Brides-to-be can mail their wedding invitations now that the Postal Service has issued a 65¢ wedding cake stamp on sale now. The stamp, issued in sheets of 20, is a perfect addition for mailing wedding invitations weighing up to 2 oz — or other First-Class Mail like oversize cards or small gifts requiring extra postage. Pastry chef Peter Brett of Washington, DC, created and designed the cake photographed by Renée Comet of Washington, DC, under the art direction of Ethel Kessler of Bethesda, MD.
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The TSA says travelers can take cakes, pies and cupcakes through security checkpoints but should expect additional screening.
Original Iced Cookie to Walmart stores nationwide. The first order includedValentine’s Day heart-shaped cookies in red and pink icing with phrases like “KISS ME” and “LUV U.” The process of combining Busken’s baking expertise and GALERIE’s innovative approach to package design allowed for expanded distribution, which required months of planning, rounds of taste testing, and finally, consulting by food scientists. “This opportunity to partner with GALERIE served as a conservative and safe way for Busken Bakery to introduce one of our best known products to the national retail market,” says Busken Bakery CEO Dan Busken. With Easter only months away, Walmart has placed another substantial order with Busken Bakery’s popular bunny face cookie. Production began on this order last December, with an anticipated rollout in mid-February. This cookie will be adorned with bold bunny faces outlined in black.
Introducing the Sugar Arts Institute
Master Confectioner Julie Bashore has set out to change the face of sugar arts with her newest venture, the Sugar Arts Institute. Bashore, who has studied and tought throughout the world, recognized a void in the industry for an accredited, standardized certification program specializing in baking, cake decorating and sugar arts. The Sugar Arts Institute (SAI) fills this void and aims to unify the international edible arts community and raise industry standards of excellence. The SAI is a not-for-profit designed as a five-year program that will offer certificate, associates, bachelors, or master’s degrees in sugar arts.
Yext in Line
Consumers searching for local businesses on their mobile phones has grown 30% each year, creating demand for a service like Yext, which helps consumers find businesses on the web and in local mobile searches. The industry is moving toward “realtime” information, and that is what Yext helps businesses do: drive physical sales in brick-and-mortar businesses. Yext developed a real-time local listings product called PowerListings, enabling businesses to update their websites and company information instantly from the Yext.com website.
06 < FEB 2012 | bakemag.com
http://www.Yext.com
http://www.bakemag.com
bake - February 2012
Table of Contents for the Digital Edition of bake - February 2012
bake - February 2012
Editor's Note - The Community Issue
Table of Contents
News Bites - Busken at Walmart
News Bites - Cakes on a Plane!
News Bites - Wedding Cake Stamp
News Bites - Introducing the Sugar Arts Institute
News Bites - Yext in Line
News Bites - Food Safety Progress
News Bites - Trans Fat Fight
News Bites - Cake Boss Creation
News Bites - Udi’s at Sundance
News Bites - Clabber Girl named Vendor of the Year
Management - The Buzz Stops Here: In the Mind of a Social Media Coach
Tax Tips - The Kids Are Alright
Labor Front - Internships: Educational, Not Economical
Legislation - A Bumpy Road for Truckers
Ingredients - Flour Begins to Settle
Engage your neighbors
Help is Within Reach
The Cottage Law Debate
Get What You Give
Crumbs Take the Cupcake
Tapping into Local Flavors
What's In a Name?
Slam Dunkin'
The Baguette
Cafe - Classically Simple Pastries
Products
Showcase
Classifieds
Ad Index
bake - February 2012 - bake - February 2012
bake - February 2012 - 2
bake - February 2012 - Editor's Note - The Community Issue
bake - February 2012 - 4
bake - February 2012 - Table of Contents
bake - February 2012 - News Bites - Yext in Line
bake - February 2012 - 7
bake - February 2012 - News Bites - Clabber Girl named Vendor of the Year
bake - February 2012 - 9
bake - February 2012 - Management - The Buzz Stops Here: In the Mind of a Social Media Coach
bake - February 2012 - 11
bake - February 2012 - Tax Tips - The Kids Are Alright
bake - February 2012 - 13
bake - February 2012 - Labor Front - Internships: Educational, Not Economical
bake - February 2012 - 15
bake - February 2012 - Legislation - A Bumpy Road for Truckers
bake - February 2012 - 17
bake - February 2012 - Ingredients - Flour Begins to Settle
bake - February 2012 - 19
bake - February 2012 - Engage your neighbors
bake - February 2012 - 21
bake - February 2012 - 22
bake - February 2012 - 23
bake - February 2012 - 24
bake - February 2012 - 25
bake - February 2012 - Help is Within Reach
bake - February 2012 - 27
bake - February 2012 - 28
bake - February 2012 - 29
bake - February 2012 - The Cottage Law Debate
bake - February 2012 - 31
bake - February 2012 - 32
bake - February 2012 - 33
bake - February 2012 - Get What You Give
bake - February 2012 - 35
bake - February 2012 - 36
bake - February 2012 - 37
bake - February 2012 - Crumbs Take the Cupcake
bake - February 2012 - 39
bake - February 2012 - 40
bake - February 2012 - 41
bake - February 2012 - Tapping into Local Flavors
bake - February 2012 - 43
bake - February 2012 - 44
bake - February 2012 - 45
bake - February 2012 - What's In a Name?
bake - February 2012 - 47
bake - February 2012 - 48
bake - February 2012 - 49
bake - February 2012 - Slam Dunkin'
bake - February 2012 - 51
bake - February 2012 - 52
bake - February 2012 - 53
bake - February 2012 - The Baguette
bake - February 2012 - 55
bake - February 2012 - 56
bake - February 2012 - 57
bake - February 2012 - Cafe - Classically Simple Pastries
bake - February 2012 - 59
bake - February 2012 - 60
bake - February 2012 - 61
bake - February 2012 - Products
bake - February 2012 - 63
bake - February 2012 - Showcase
bake - February 2012 - Classifieds
bake - February 2012 - Ad Index
bake - February 2012 - 67
bake - February 2012 - 68
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