bake - April 2012 - 35

Don’t limit your bakery’s signature specialty to a single item. Consider

choosing a signature item
BY TIMMY TRABON Developing a signature specialty is a major part of developing your brand. It should be a timeless item — one that encapsulates and represents the quality of your business. Not to mention, it should be absolutely delicious. Customer interest On many occasions, a bakery might independently conclude that one speciﬁc item is its specialty; on the contrary, customers might clearly favor another product on the menu. The dilemma lies in what exactly determines a specialty. Determining your signature item can also be a matter of developing your bakery’s niche products. “When we ﬁrst opened we chose a number of items

developing a popular ﬂavor that can compliment several items. The signature ﬂavors made by Baked in Brooklyn, NY, have been featured in magazines such as Food & Wine, Bon Appetit and Oprah.

Signature items represent a crucial part of your bakery’s brand.
we thought were really fantastic. We went on a slight

French bend,” says Renato Poliaﬁto, owner of Baked in Brooklyn, NY. “We had these precious little tarts, and the neighborhood just didn’t really respond to them. They responded to big slices of cake, giant cookies and brownies.” Quickly after, Baked focused more on products popular to their area. As a result, the bakery developed the Sweet & Salty Cake, an adventurous and ﬂavorful signature item. It embraces a delicious pairing of both sweet and savory ﬂavors, resulting in a considerably complex taste. As a cake, it’s relatively familiar to the customer, and in terms of ﬂavor, the combination of sweet and salty is considered to be an exciting new experience.

Above: Baked’s ﬂavorful selection of brownies have been recognized by Oprah Winfrey as one of her “favorite things.”

bakemag.com | APR 2012 > 35

http://www.bakemag.com

bake - April 2012

Table of Contents for the Digital Edition of bake - April 2012

bake - April 2012
Editorial - The pricing issue: Lessons from the City
Table of Contents
News Bites - Sprinkles Banks on Cupcake ATM
News Bites - Guild Offers Baking Series
News Bites - ADM Milling Names President
News Bites - Bruegger’s Lands in Pittsburgh
News Bites - DuPont Addresses Guar Shortage
News Bites - AIB Appoints Latin America Director
News Bites - Puratos Unveils New Website
Management - Employment Policies
Tax Tips - SIMPLE Retirement Planning
Labor Front - Staffing Shifts
Legislation - Compliance Advantages
Ingredients - Versatility of Honey
Price Puzzle
Maximum Management
Tiered Pricing
Choosing a Signature Item
Fabulous Flatbreads
Chain News
World-Class Distinction
Extreme Retail Cakes
Cost-Effective Production
Cafe - The French Connection
Products
Showcase
Classifieds
bake - April 2012 - bake - April 2012
bake - April 2012 - 2
bake - April 2012 - Editorial - The pricing issue: Lessons from the City
bake - April 2012 - 4
bake - April 2012 - Table of Contents
bake - April 2012 - News Bites - Bruegger’s Lands in Pittsburgh
bake - April 2012 - 7
bake - April 2012 - News Bites - Puratos Unveils New Website
bake - April 2012 - 9
bake - April 2012 - Management - Employment Policies
bake - April 2012 - 11
bake - April 2012 - Tax Tips - SIMPLE Retirement Planning
bake - April 2012 - Labor Front - Staffing Shifts
bake - April 2012 - 14
bake - April 2012 - 15
bake - April 2012 - Legislation - Compliance Advantages
bake - April 2012 - 17
bake - April 2012 - Ingredients - Versatility of Honey
bake - April 2012 - 19
bake - April 2012 - Price Puzzle
bake - April 2012 - 21
bake - April 2012 - 22
bake - April 2012 - 23
bake - April 2012 - 24
bake - April 2012 - 25
bake - April 2012 - 26
bake - April 2012 - Maximum Management
bake - April 2012 - 28
bake - April 2012 - 29
bake - April 2012 - 30
bake - April 2012 - Tiered Pricing
bake - April 2012 - 32
bake - April 2012 - 33
bake - April 2012 - Choosing a Signature Item
bake - April 2012 - 35
bake - April 2012 - 36
bake - April 2012 - 37
bake - April 2012 - Fabulous Flatbreads
bake - April 2012 - 39
bake - April 2012 - 40
bake - April 2012 - 41
bake - April 2012 - Chain News
bake - April 2012 - 43
bake - April 2012 - 44
bake - April 2012 - 45
bake - April 2012 - World-Class Distinction
bake - April 2012 - 47
bake - April 2012 - 48
bake - April 2012 - 49
bake - April 2012 - Extreme Retail Cakes
bake - April 2012 - 51
bake - April 2012 - 52
bake - April 2012 - 53
bake - April 2012 - Cost-Effective Production
bake - April 2012 - 55
bake - April 2012 - 56
bake - April 2012 - 57
bake - April 2012 - Cafe - The French Connection
bake - April 2012 - 59
bake - April 2012 - 60
bake - April 2012 - 61
bake - April 2012 - Products
bake - April 2012 - 63
bake - April 2012 - Showcase
bake - April 2012 - 65
bake - April 2012 - Classifieds
bake - April 2012 - 67
bake - April 2012 - 68
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