contents 18 20 31 46 35 27 FEATURES 20 PRICE PUZZLE Fluctuations in the price of commodities shouldn’t solely dictate the pricing of your offerings. Other factors such as the market and customer demand should be considered as well. DEPARTMENTS 06 10 12 14 16 News Bites Management Tax Tips Labor Front Legislation 18 38 50 58 62 Ingredients Bread and Baking Cake Cafe Product Trends 27 MAXIMUM MANAGEMENT Categorize products in ways that match and cater to what you’re trying to accomplish as a retail bakery. Glean the necessary information needed from this technique to maximize profits year round. 31 TIERED PRICING When determinig pricing strategies at your bakery, don’t forget to accommodate for the needs of different types of shoppers. Some will pay more for all of the extras and some will shop for the best bargains. COVER Maury Rubin of The City Bakery shares innovative ideas on solving the price puzzle as a successful retail bakery owner. Learn tips and trends from leading retailers across the country on how to boost your bakery’s profitability. (page 20) 35 WHAT’S YOUR SPECIALTY? A signature specialty might be just the thing your bakery needs to create the buzz you’re looking for, but it’s not a simple choice. Consider the different variables necessary before naming such an item. bakemag.com | APR 2012 > 05http://www.bakemag.com