bake - June 2012 - 50

the road, the less likely you are to damage your product or arrive late. Rush hour is a risky time for delivery. Traffic risks the quality of your product to longer exposure, wastes time and requires you to drive at a time of day when accidents peak. Higher delivery fees during rush hour can reduce the number of delivery requests during that time. This means less time you or your staff members will have to spend outside of the shop and less time your cake will be susceptible to the environment.

When scheduling deliveries, ﬁrst ask clients when they would like the cake delivered. Next, ask when they plan to serve the cake. Unfortunately, not every customer realizes buttercream’s vulnerability to heat. If a client wants the cake to be delivered at the crack of dawn, ﬁnd out if the event is actually scheduled that early or if the time was just an arbitrary request. Without inconveniencing your customer, try to strategically schedule the delivery within two hours of the event. That way, your cake will not be sitting in the summer heat for hours. Turn up the AC

Also, it’s important to know your limits. If you’re delivering cupcakes, know how many you can stack up, and don’t stack more, says Sara Fatell, owner of Grassroots Gourmet in Washington, DC. In addition, know how many cakes you can deliver in your area without rushing. Spreading yourself or your employees thin can compromise the safety of the trip.

Keep the product chilled for as long as possible. This means put on the Christmas sweater and turn up the AC in July. The longer you can keep your cakes at a low temperature, the better they will fare at the event. While a refrigerated van is ideal, blasting the air conditioning and using insulated containers and dry ice can often do the trick.

®

Michelle Bommarito
Michelle Bommarito, MI

Pink Cake Box, NJ

Anne Heap

Ron Ben-Israel Cakes, NYC

Ron Ben-Israel

Buddy Valastro
Carlo’s Bakery, NJ

Confetti Cakes, NYC

Elisa Strauss

Cookie design provided by: 50 < JUN Anne Heap

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bake - June 2012

Table of Contents for the Digital Edition of bake - June 2012

bake - June 2012
Editor's Note - The Technology Issue - Life in the fast-food lane
Table of Contents
News Bites - Register for All Things Baking
News Bites - CSM to Divest Bakery Supplies
News Bites - Chocolatier of the Year Honored
News Bites - Culpitt Ltd. Wins Queen’s Award
Management - High-Tech Solutions
Labor Front - OSHA’s Take on Safety
Legislation - Choose My Customers’ Plate
Ingredients - Summer Bounty
New Tools for a New Generation
Well Developed
Rolling Locations
Box Up and Send It
The Rise of a Classic
Chain News
Milk Your Decorated Cookies
Prepare for the Worst
Cafe - Ice Cream Craze
Products
Showcase
Classifieds
Carta De Introduccion - Pastel creativo
Introductory Letter - Creative Cakes
Pan Y Horneo - Bolillos y Rollos Frances
Pasteles Y Decoraciones - Pastel de Quinceanera
Tendencias Del Consumidor - Una mezcla nueva en la cultura
Pastel creativo para Bodas y Quinceañeras
Perfiles - Tortas Paquime
Perfiles - Panaderia La Central
Perfiles - Carniceria Rancho Grande
Perfiles - El Rancho Market
Perfiles - Carnicería El Rancho
Perfiles - Carenicera Los Alamos
Ideas De Mercadeo Especiales
Productos - Productos con mejor resultado por BakeMark
Breads & Baking - Bolillos & French Rolls
Cakes & Decorating - Quinceanera Cakes
Shoppers Insight - A New Cultural Mix
Creative Cakes for Weddings and Quinceañeras
Profiles - Tortas Paquime
Profiles - Panaderia La Central
Profiles - Rancho Grande
Profiles - El Rancho Market
Profiles - Carniceria El Rancho
Profiles - Carnicería Los Alamos
Merchandising Tips
Products
bake - June 2012 - bake - June 2012
bake - June 2012 - 2
bake - June 2012 - Editor's Note - The Technology Issue - Life in the fast-food lane
bake - June 2012 - 4
bake - June 2012 - Table of Contents
bake - June 2012 - News Bites - CSM to Divest Bakery Supplies
bake - June 2012 - 7
bake - June 2012 - News Bites - Culpitt Ltd. Wins Queen’s Award
bake - June 2012 - 9
bake - June 2012 - Management - High-Tech Solutions
bake - June 2012 - 11
bake - June 2012 - Labor Front - OSHA’s Take on Safety
bake - June 2012 - 13
bake - June 2012 - Legislation - Choose My Customers’ Plate
bake - June 2012 - 15
bake - June 2012 - Ingredients - Summer Bounty
bake - June 2012 - 17
bake - June 2012 - New Tools for a New Generation
bake - June 2012 - 19
bake - June 2012 - 20
bake - June 2012 - 21
bake - June 2012 - 22
bake - June 2012 - 23
bake - June 2012 - 24
bake - June 2012 - Well Developed
bake - June 2012 - 26
bake - June 2012 - 27
bake - June 2012 - 28
bake - June 2012 - Rolling Locations
bake - June 2012 - 30
bake - June 2012 - 31
bake - June 2012 - Box Up and Send It
bake - June 2012 - 33
bake - June 2012 - 34
bake - June 2012 - 35
bake - June 2012 - The Rise of a Classic
bake - June 2012 - 37
bake - June 2012 - 38
bake - June 2012 - 39
bake - June 2012 - Chain News
bake - June 2012 - 41
bake - June 2012 - 42
bake - June 2012 - 43
bake - June 2012 - 44
bake - June 2012 - 45
bake - June 2012 - Milk Your Decorated Cookies
bake - June 2012 - 47
bake - June 2012 - 48
bake - June 2012 - Prepare for the Worst
bake - June 2012 - 50
bake - June 2012 - 51
bake - June 2012 - Cafe - Ice Cream Craze
bake - June 2012 - 53
bake - June 2012 - 54
bake - June 2012 - 55
bake - June 2012 - Products
bake - June 2012 - Showcase
bake - June 2012 - Classifieds
bake - June 2012 - 59
bake - June 2012 - 60
bake - June 2012 - PAN1
bake - June 2012 - PAN2
bake - June 2012 - PAN3
bake - June 2012 - PAN4
bake - June 2012 - Carta De Introduccion - Pastel creativo
bake - June 2012 - Introductory Letter - Creative Cakes
bake - June 2012 - PAN7
bake - June 2012 - Pan Y Horneo - Bolillos y Rollos Frances
bake - June 2012 - PAN9
bake - June 2012 - PAN10
bake - June 2012 - PAN11
bake - June 2012 - Pasteles Y Decoraciones - Pastel de Quinceanera
bake - June 2012 - PAN13
bake - June 2012 - PAN14
bake - June 2012 - PAN15
bake - June 2012 - Tendencias Del Consumidor - Una mezcla nueva en la cultura
bake - June 2012 - PAN17
bake - June 2012 - PAN18
bake - June 2012 - PAN19
bake - June 2012 - Pastel creativo para Bodas y Quinceañeras
bake - June 2012 - PAN21
bake - June 2012 - PAN22
bake - June 2012 - PAN23
bake - June 2012 - Perfiles - Tortas Paquime
bake - June 2012 - PAN25
bake - June 2012 - Perfiles - Panaderia La Central
bake - June 2012 - PAN27
bake - June 2012 - Perfiles - Carniceria Rancho Grande
bake - June 2012 - Perfiles - El Rancho Market
bake - June 2012 - Perfiles - Carnicería El Rancho
bake - June 2012 - Perfiles - Carenicera Los Alamos
bake - June 2012 - Ideas De Mercadeo Especiales
bake - June 2012 - PAN33
bake - June 2012 - Productos - Productos con mejor resultado por BakeMark
bake - June 2012 - PAN35
bake - June 2012 - Breads & Baking - Bolillos & French Rolls
bake - June 2012 - PAN37
bake - June 2012 - Cakes & Decorating - Quinceanera Cakes
bake - June 2012 - PAN39
bake - June 2012 - Shoppers Insight - A New Cultural Mix
bake - June 2012 - PAN41
bake - June 2012 - Creative Cakes for Weddings and Quinceañeras
bake - June 2012 - PAN43
bake - June 2012 - Profiles - Tortas Paquime
bake - June 2012 - PAN45
bake - June 2012 - Profiles - Panaderia La Central
bake - June 2012 - PAN47
bake - June 2012 - Profiles - Rancho Grande
bake - June 2012 - Profiles - El Rancho Market
bake - June 2012 - Profiles - Carniceria El Rancho
bake - June 2012 - Profiles - Carnicería Los Alamos
bake - June 2012 - Merchandising Tips
bake - June 2012 - Products
bake - June 2012 - PAN54
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