cafe Request your free DVD at www.edhard.com See how Edhard can fill all your needs! “When people come in to get cupcakes, they’re automatically drawn to the Cupcakes in a Jar.” Tracey Noonan, Wicked Good Cupcakes Spritz Cookie Batter Whoopie Pie Chocolate Cakes Donut Filling Pumpkin Pie Filling at least one,” says Tracey Noonan, owner of Wicked Good Cupcakes. “They don’t last when I have them in the shop.” Browsing social media sites like Pinterest or visiting baking blogs is a great way to find similar ideas like the Cupcake in a Jar. The key is to continuously offer your customers something new. Novelty items are only unique for a limited time, so there is a tremendous advantage to treating a large portion of your products as impulse sales. “I find that most customers walk in with the idea that they want a coffee and something sweet — what that sweet item is, most have no idea,” says Renato bakemag.com | AUG 2012 > 59http://www.edhard.com http://www.edhard.com http://www.bakemag.com