bake - August 2012 - 60

cafe

Poliaﬁto, owner of Baked in Brooklyn, NY. “It’s our job to direct them and help them choose. I’ve been in the situation that I could point at basically any product and say, try this, and they will. It’s all impulse on their part.” Baked offers a signature sweet and salty ﬂavor that stands out from the typical bakery treat. In addition to receiving positive customer reviews, the ﬂavor stands out as unusual and offers a new experience for curious customers. Plus, the Sweet & Salty Brownie is packaged conveniently for the on-the-go customers. Portability and convenience are essential variables for an impulse item to be successful. “I think something different always appeals to some. However, if it’s novel and not good, that novelty can only last for so long. It has to taste great as well,” Poliaﬁto says. “Packaging is always important, quick sale or not. We try to package all of our items in an appealing way.” TI M M Y TRABO N

CREATIVE NOVELTY ITEMS
Aesthetic appeal The appearance of a product is vital to improving impulse sales. Offering products that are cute, fun and stylish can be the difference between an extremely popular item and one that goes unnoticed. Packaging plays a major role in promoting the visual appeal of your bakery’s novelty item. Wicked Good Cupcakes ties ribbons on each Cupcake in a Jar. This addition contributes to the flair and sincerity of the product. Also, it is important to remember that package labeling is a reflection of the product as well as your brand. Portability Portable items are much more convenient for customers to buy as they are leaving the store. As long as it’s small, the packaging is secure, and it allows the consumer to enjoy the product without making a mess, the item is an ideal impulse item. Portability is a critical factor in the success of items like cake in a jar, cake push pops and cake shots. Adventure-driven While not every consumer is looking for a new and exotic baked good, there is great value in offering exciting and adventurous products. A profitable impulse item will draw the attention and fascination of shoppers. On many occasions, creative and unheard of products can sell based solely on a customer’s interest in trying something new.

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60 < AUG 2012 | bakemag.com

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bake - August 2012

Table of Contents for the Digital Edition of bake - August 2012

bake - August 2012
Editor's Note - The elusive consumer
Contents
News Bites - Team USA Shines at Pastry Event
RBA Honors Kalupa
Ponsford, Faber Receive Top Award
Bunge Opens Culinary Center
Chefmaster Moves to New Plant
Fritsch to Show Wood-Fired Oven
Hot Bread Opens in Harlem
Connect to a Cause
Management - Make Your Mark
Tax Tips - A Family Affair
Labor Front - Worker's Compensation
Legislation - Californians Ask for Right to Know
Ingredients - Sweetening Naturally
Follow the Money
Keeping It Clean
13 for '13
Rise of the Panaderia
Center Cake
Fulfilling a Need
Transitioning to New Crop Flour
Chain News
Laminating with Whole Grains
Cafe - Novelty to Go
Products
Showcase
Classifieds
bake - August 2012 - Editor's Note - The elusive consumer
bake - August 2012 - 2
bake - August 2012 - 3
bake - August 2012 - 4
bake - August 2012 - Contents
bake - August 2012 - RBA Honors Kalupa
bake - August 2012 - Bunge Opens Culinary Center
bake - August 2012 - Connect to a Cause
bake - August 2012 - 9
bake - August 2012 - Management - Make Your Mark
bake - August 2012 - 11
bake - August 2012 - Tax Tips - A Family Affair
bake - August 2012 - 13
bake - August 2012 - Labor Front - Worker's Compensation
bake - August 2012 - 15
bake - August 2012 - Legislation - Californians Ask for Right to Know
bake - August 2012 - 17
bake - August 2012 - Ingredients - Sweetening Naturally
bake - August 2012 - 19
bake - August 2012 - Follow the Money
bake - August 2012 - 21
bake - August 2012 - 22
bake - August 2012 - 23
bake - August 2012 - 24
bake - August 2012 - 25
bake - August 2012 - 26
bake - August 2012 - 27
bake - August 2012 - 28
bake - August 2012 - Keeping It Clean
bake - August 2012 - 30
bake - August 2012 - 31
bake - August 2012 - 32
bake - August 2012 - 13 for '13
bake - August 2012 - 34
bake - August 2012 - 35
bake - August 2012 - Rise of the Panaderia
bake - August 2012 - 37
bake - August 2012 - 38
bake - August 2012 - 39
bake - August 2012 - Center Cake
bake - August 2012 - 41
bake - August 2012 - 42
bake - August 2012 - 43
bake - August 2012 - Fulfilling a Need
bake - August 2012 - 45
bake - August 2012 - 46
bake - August 2012 - 47
bake - August 2012 - 48
bake - August 2012 - Transitioning to New Crop Flour
bake - August 2012 - Chain News
bake - August 2012 - 51
bake - August 2012 - 52
bake - August 2012 - 53
bake - August 2012 - Laminating with Whole Grains
bake - August 2012 - 55
bake - August 2012 - 56
bake - August 2012 - 57
bake - August 2012 - Cafe - Novelty to Go
bake - August 2012 - 59
bake - August 2012 - 60
bake - August 2012 - 61
bake - August 2012 - Products
bake - August 2012 - 63
bake - August 2012 - Showcase
bake - August 2012 - Classifieds
bake - August 2012 - 66
bake - August 2012 - 67
bake - August 2012 - 68
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