bake - October 2012 - 44
cakes
Seasons of Change
As the years go in and out — and so does your production calendar — it might be time to give your bakery merchandising a little update. Just as a coat of paint can do wonders to freshen up a wall, so can new applications of some old favorites do wonders for your merchandising. This year, DecoPac rolled out its Seasons with Character program, which was designed to help bakeries create seasonal cake and cupcake displays that are not only inspiring, but that also make sense for each particular season. “Before, we had customers asking us for things like a Spider Man Christmas,” says Jamie Miller, senior marketing and licensing manager for DecoPac. “We would just end up scratching our heads trying to figure out how to pull that off, because it wasn’t a natural fit. Seasons with Character is a way that we can proactively provide a solution.” Think outside the calendar box While the big holidays like Halloween and Christmas are vital to bakery merchandising, don’t be afraid to tap into smaller holidays or seasons that create opportunities for inspiration, like strawberry season and Father’s Day. By creating connections that your customers wouldn’t otherwise make on their own, you’re helping them create all new stories. “What we are trying to do is create an unexpected value-added element of fun for bakeries, displays and ultimately the consumer.”
JOA N IE SPEN CER
and complement cake and cupcake displays. For example, you can utilize Seasons with Character kits to coordinate or complement products that are traditional for specific seasons. Utilize popular characters Telling a story that will make an emotional connection with your customers relies heavily on choosing characters that are recognizable to and have meaning for your customers. For instance, Mickey and Minnie have definite staying power, and they’re a natural fit for seasons like Christmas time, because they evoke nostalgia for customers, but are also popular for young boys and girls.
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From Strawberry Shortcake during strawberry season, to Mickey and Minnie Halloween and Christmas, the Seasons with Character program creates themes that naturally fit into seasonal merchandising and create a themed destination for your bakery. Here, Miller offers some tips on how you can utilize themed merchandising displays to make your bakery stand out from the competition. Tell a story Sure, baked goods are about flavor and quality – on the surface. But what lies underneath is the relationship and the sense of connection it creates between you and your customers, or your customers and their friends and families. “It’s not just about product placement in the bakery anymore,” Miller says. “There has to be a reason behind it. When you can create these vignettes in your bakery specifically at the right time of the year with the right product, people are going to know how clever and unique your bakery is.” Fewer SKU’s, more variety With the DecoPac Seasons with Character program, bakers can utilize fewer SKUs to create a host of different products that are limited only by imagination. With season-appropriate themes and creative merchandising, you can mix, match
44 < OCT 2012 | bakemag.com
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bake - October 2012
Table of Contents for the Digital Edition of bake - October 2012
bake - October 2012
Editor's Note - Retail bakery’s tipping point
Contents
Business - Baker's Percentage
Business - Smile and Say Thank You
Business - POS Systems
Business - Efficient Decorators
Business - Save Energy and Money
Business - Reinventing Normal
Business - Basics of Merchandising
Breads - Rounding it Out
Breads - An Extra Pair of Hands
Breads - Bread Troubleshooting
Breads - The Ideas Factory
Breads - Label Cleaning
Breads - All About Yeast
Breads - Artisan Pizza
Breads - Tapping into Consumer Trends
Breads - Rye Revival
Cakes - Troubleshooting Icings and Glazes
Cakes - Stress-Free Cake Assembly
Cakes - Seasons of Change
Cakes - Use Technology to Save Time and Make Money
Decorator Training
Cakes - Flower Power
Cakes - Bak-klene® Makes Baking Easier and More Profitable
Cakes - Quick Decorating, More Profit
Cakes - Festejos Tres Leches Mocha Cake
Cakes - Sheet It Out
Sweet Goods - Gluten-Free Sweets
Sweet Goods - What You Might Not Know About Honey
Sweet Goods - Boosting Pie Profits Requires Trend, Ingredient and Equipment Evaluations
Sweet Goods - Simplify Your Life
Sweet Goods - Bakery Portioning
Sweet Goods - Hazelnut Nation
Sweet Goods - Latino Baking
Sweet Goods - Nutty Ideas for Gluten-Free Baking
Sweet Goods - Raisins for Health
Sweet Goods - Basics of Chocolate
Sweet Goods - Low-Calorie Options
Sweet Goods - Shortening for the Health Conscious
Showcase
Classifieds
Ad Index
bake - October 2012 - bake - October 2012
bake - October 2012 - 2
bake - October 2012 - Editor's Note - Retail bakery’s tipping point
bake - October 2012 - 4
bake - October 2012 - 5
bake - October 2012 - Contents
bake - October 2012 - 7
bake - October 2012 - Business - Baker's Percentage
bake - October 2012 - 9
bake - October 2012 - Business - Smile and Say Thank You
bake - October 2012 - 11
bake - October 2012 - Business - POS Systems
bake - October 2012 - 13
bake - October 2012 - Business - Efficient Decorators
bake - October 2012 - 15
bake - October 2012 - Business - Save Energy and Money
bake - October 2012 - 17
bake - October 2012 - Business - Reinventing Normal
bake - October 2012 - 19
bake - October 2012 - Business - Basics of Merchandising
bake - October 2012 - 21
bake - October 2012 - Breads - Rounding it Out
bake - October 2012 - 23
bake - October 2012 - Breads - An Extra Pair of Hands
bake - October 2012 - 25
bake - October 2012 - Breads - Bread Troubleshooting
bake - October 2012 - 27
bake - October 2012 - Breads - The Ideas Factory
bake - October 2012 - 29
bake - October 2012 - Breads - Label Cleaning
bake - October 2012 - 31
bake - October 2012 - Breads - All About Yeast
bake - October 2012 - 33
bake - October 2012 - Breads - Artisan Pizza
bake - October 2012 - Breads - Tapping into Consumer Trends
bake - October 2012 - 36
bake - October 2012 - 37
bake - October 2012 - Breads - Rye Revival
bake - October 2012 - 39
bake - October 2012 - Cakes - Troubleshooting Icings and Glazes
bake - October 2012 - 41
bake - October 2012 - Cakes - Stress-Free Cake Assembly
bake - October 2012 - 43
bake - October 2012 - Cakes - Seasons of Change
bake - October 2012 - 45
bake - October 2012 - Cakes - Use Technology to Save Time and Make Money
bake - October 2012 - Decorator Training
bake - October 2012 - 48
bake - October 2012 - 49
bake - October 2012 - Cakes - Flower Power
bake - October 2012 - 51
bake - October 2012 - Cakes - Bak-klene® Makes Baking Easier and More Profitable
bake - October 2012 - 53
bake - October 2012 - Cakes - Quick Decorating, More Profit
bake - October 2012 - 55
bake - October 2012 - Cakes - Festejos Tres Leches Mocha Cake
bake - October 2012 - 57
bake - October 2012 - Cakes - Sheet It Out
bake - October 2012 - 59
bake - October 2012 - Sweet Goods - Gluten-Free Sweets
bake - October 2012 - 61
bake - October 2012 - Sweet Goods - What You Might Not Know About Honey
bake - October 2012 - 63
bake - October 2012 - Sweet Goods - Boosting Pie Profits Requires Trend, Ingredient and Equipment Evaluations
bake - October 2012 - Sweet Goods - Simplify Your Life
bake - October 2012 - Sweet Goods - Bakery Portioning
bake - October 2012 - Sweet Goods - Latino Baking
bake - October 2012 - 68
bake - October 2012 - 69
bake - October 2012 - Sweet Goods - Nutty Ideas for Gluten-Free Baking
bake - October 2012 - 71
bake - October 2012 - Sweet Goods - Raisins for Health
bake - October 2012 - 73
bake - October 2012 - Sweet Goods - Basics of Chocolate
bake - October 2012 - 75
bake - October 2012 - Sweet Goods - Low-Calorie Options
bake - October 2012 - Sweet Goods - Shortening for the Health Conscious
bake - October 2012 - Showcase
bake - October 2012 - 79
bake - October 2012 - Classifieds
bake - October 2012 - 81
bake - October 2012 - Ad Index
bake - October 2012 - 83
bake - October 2012 - 84
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