bake - October 2012 - 48

SOMETIMES IT’S cakes WHO YOU KNOW

Decorator Training
Education is serious business for Satin Fine Foods, which believes the more conﬁdent cake decorators are creating designs, the more successful they will become. For this reason, Satin Fine Foods provides three types of classes and training to teach bakers simple techniques to streamline production, increase their work speed and, therefore, boost proﬁts for the bakery.

hile planning to earn both a master of science and doctorate degree in biology, Norman Fox wanted something to do “on the side.” His “something on the side,” was the Donut Den which turned into a 33-year success. When Norman decided to open a doughnut shop, a friend, Herb Stewart, introduced him to Oliver Harlow, founder of Honey Flush Donuts, a 40-store chain. Stewart and Harlow helped Norman open the Donut Den, in July, 1973, in Nashville, Tennessee. “Oliver Harlow not only inspired, but gave me valuable practical advice,” said Norman. Harlow started using International® Bakers Services (IBS) flavorings in the 1960s, and suggested that Norman do the same. He highly recommended Cinnamon-Butter Blend. Today, that flavor is the secret ingredient in the Donut Den’s Apple Fritters—their most popular product. “There is no other type of cinnamon flavoring that makes the product taste this good,” stated Norman. Consistency is the key to success in any business. Maintaining a core product line and keeping up with new trends keeps regular customers coming back and attracts new customers as well. “Another secret to help ensure consistent quality is our own Harold Graves, the cook for the Donut Den for over 30 years,” Norman stated. But he attributes his 33 years of success to following Harlow’s recommendation—relying on the flavors from International® Bakers Services. “Their flavors are consistently the best,” according to Norman. Norman was a graduate student during the first four years of the Donut Den. After earning his doctorate degree, he taught in university classrooms. But it was a friend of a friend who taught him his most valuable business lessons. Sometimes it’s who you know that helps the most. If you value consistent quality, you should get to know International® Bakers Services. Contact us toll-free at (800) 345-7175, by fax at (574) 287-7161, or in writing at 1902 North Sheridan Ave., South Bend, Indiana 46628. We have the flavors your customers deserve.
48 < OCT 2012 | bakemag.com

For those wanting hands-on education, Satin Fine Foods provides three types of Classes and Training:

PRODUCT TRAINING: FULL DAY
Satin Fine Foods offers intensive product support to distributor sales staff and technical staff by providing a one-day seminar with complete in-depth information. Included in the seminar is a broad overview of Satin Fine Foods and the superior qualities of the Satin Ice products. Attendees are taught how the products are used, hands-on demonstrations are provided, and any questions can be answered. Participants end the day with a thorough knowledge of product performance.

HANDS-ON INSTRUCTIONAL CLASSES: FULL DAY
These classes can be arranged for distributors who wish to offer them to individual customers. A handson group is kept to a maximum of 25 students for best results. Satin Fine Foods maintains valued relationships with top-name sugar artists (including Julie Bashore and Mercedes Strachwsky) who are available to instruct these classes. These classes offer a full day of hands-on individual and group instruction for all levels of expertise. Courses can be tailored and customized. Bakers are taught trade secrets and valuable time-saving techniques, which can be put to use immediately.

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bake - October 2012

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