bake - February 2013 - 42

The Whole-Grain Train
The whole-grain train is gathering up steam, and more national

7, the 1,325-

retailers are jumping aboard.

unit chain
launched the

Einstein Bros. Bagels and Noah’s New York Bagels are rolling

Honey Whole

out a trio of whole grain bagels this year, the company

Grain Pretzel

announced in January. The Super Grains line includes a 100%

at stores

whole wheat bagel with honey; a nine-grain bagel made with

nationwide.

quinoa, barley and rye; and a protein bagel containing dried
fruit and sunﬂower seeds, with more than 14 g of protein.

The Honey Whole

The bagels were introduced in response to the success of

Grain Pretzel, made

Einstein Noah’s Smart Choices menu, which came out last year

with a hint of honey

and includes salads, low-fat smoothies and sandwiches made

and whole-grain dough,

with thinner bagels.

boasts one daily serving of

“We recognize the importance of providing guests with choices

whole grains and 6 g of ﬁber.

that cater to their dietary needs and active, healthy lifestyles,”

It carries the Whole Grains Council

says Jeff O’Neill, CEO for Einstein Noah Restaurant Group.

stamp of approval because it contains
67 g or more of whole grains per serving. Like

In growing numbers, consumers are learning about the impor-

all pretzels at Auntie Anne’s, the Honey Whole Grain Pretzel is

tance of whole grains – a fact reinforced by food products that

hand-rolled and freshly baked all day long. The average retail

carry the Whole Grain Stamp. Scientists and government guide-

price point is $2.79.

lines recommend that all adults eat at least three servings of
whole grain each day. The eye-catching black and gold Whole

“The research and development teams at Auntie Anne’s have

Grain Stamp makes ﬁnding whole grains simple.

worked endlessly to create this pretzel ﬂavor that not only
meets the lifestyle needs of consumers desiring a freshly

As of November 2012, the Whole Grain Stamp is now on more

baked, better-for-you snack option, but one that also has the

than 8,000 different products in 35 countries, according to the

signature, indulgent taste our guests have come to expect

Whole Grains Council. Consumers saw the Whole Grain Stamp

from Auntie Anne’s,” says Heather Neary, Auntie Anne’s chief

on grocery shelves more than 2 billion times last year.

marketing officer.

According to the 2012 Food & Health Survey from the

To introduce the new product, Auntie Anne’s is conducting

International Food Information Council Foundation, the pres-

four “Sampling Saturdays” events at stores nationwide.

ence of whole grains in a product is a strong factor in inﬂu-

Customers can taste a free bite-sized sample and also have

encing consumers to buy a product. When asked what consid-

several ways to enter a sweepstakes to win a $25,000 cash

erations drove their purchases, consumers’ top choices were

prize or instant prizes.

calories (71%), whole grains (67%), ﬁber (62%), sugars in general
(60%), sodium/salt (60%), and/or fats/oils (60%).

On Jan. 19, Feb. 2, Feb. 16, and March 9, shoppers can scan a
QR code, text a designated keyword or get an eDecoder card

Major bakery retailers are capitalizing on the growing aware-

that reveals an instant in-store offer. Until March 31, guests can

ness of whole grains’ vital role in dietary issues such as heart

enter the sweepstakes online at www.pretzelperfect.com and

health. February is Heart Health Month, and Auntie Anne’s

play a pretzel rolling and twisting game for a chance to win the

Pretzels is responding to Americans’ craving for more whole

all-new Apple iPad mini, Coca-Cola beverages for a year or a

grains by introducing a new hand-rolled soft pretzel. On Jan.

$25 Visa gift card.

42 < FEB 2013 | bakemag.com
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