bake - March 2013 - 39

Outstanding Mixing
Characteristics

The company’s goal for the lunchbox campaign was 11,000 new
Facebook fans, but Rudi’s more than doubled that with just
over 30,000 new fans over the course of the promotion. Nearly
18,000 fans submitted artwork. The unexpected level of success
meant Rudi’s would have to come up with more money to keep
the promotion from losing steam. “Because of word-of-mouth
and social network sharing we had to spend less on advertising
media online,” Garner says. “Instead that money went toward

Discover the North Dakota Difference

printing sandwich boxes.”

Standard Patent Flour: Dakota Champion
Garner says it’s important for new bakeries to remember the
purpose and potential of your Facebook page: it’s a place to
clearly define your personality, voice and message. “We use it

The standard of excellence for the baking industry, Dakota Champion flours
are suitable for a wide variety of breads, rolls and specialty products.

to develop content that’s not only about bread, but the whole
organic lifestyle. We use it for success measurement — to see
what kind of posts work and optimize them. Most importantly
we respond to every comment on our Facebook page in a
timely manner, both negative and positive. The only ones we
delete are those with foul language, as we’re a very optimistic,
happy brand — family-focused, for mom and her kids.”
Facebook, when harnessed properly, can bolster your bakery’s
brand and spread awareness of it like wildfire.
A L E X T R E T B AR

Call 1-800-538-7721 to discover the difference.
Call 1-800-538-7721 to discover the difference.
www.ndmill.com
www.ndmill.com

ISO 22000

ISOC E R T I / PAS 220
22000 F I E D
CERTIFIED

bakemag.com | MAR 2013 > 39



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bake - March 2013

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