bake - March 2013 - 8
news bites
Caravan Ingredients
announces corporate
rebranding
Busken gets
light-hearted
The Lite-Hearted Donut will be avail-
Busken Bakery introduces their latest
Remke-Bigg’s. To learn more, follow
innovation: the Lite-Hearted Donut, a
the Busken Facebook page at
heart-shaped glazed donut targeted
www.facebook.com/BuskenBakery.
able at all 10 Busken Bakery locations, 135 United Dairy Farmers, and
to calorie-counting consumers. Each
donut contains just 140 calories, 2.5 g
of fat, zero trans fat and zero saturated fat. A normal Busken glazed
donut contains 300 calories and 16 g
Manitowoc unveils
new ice machine
Caravan Ingredients, a leading ingre-
of fat. That’s nearly 85% less fat and
Manitowoc Ice has built its reputa-
dient supplier to the food industry,
less than half the calories.
tion on developing the most innova-
announces the launch of its re-brand
tive and reliable ice solutions for the
which includes a refreshed logo and
foodservice industry. The newest
brand positioning.
ice machine, NEO, is an all-in-one,
undercounter ice making and storage
The updated company logo has
solution that provides a new level
design elements that convey the
of performance, intelligence and
brand attributes of the company:
convenience. Perfect for restaurants,
modern, passionate, creative and
bars, cafés, coffee shops, stadium
focused. This updated logo is paired
boxes and offices — NEO delivers the
with new advertising creative that
ice you need — where and when you
is reflective of the same. Caravan
need it.
Ingredients cares about its customers.
Through its passion and creative
NEO offers up to 33 lbs more of ice
application of ingredient technology,
production within the same footprint
the aim is to meet the needs of its
of our existing models over a 24 hour
customers today while inspiring ideas
period. NEO outperforms in energy
for tomorrow. This will better posi-
conservation too. All of the NEO
tion Caravan Ingredients in the food
air-cooled models meet or exceed
and bakery marketplace. The new
ENERGY STAR V2.0 qualifications.
creative is being rolled out across all
“We are excited to finally be able to
That represents a 100% increase over
industries it serves including industrial
offer a reduced calorie donut that still
Manitowoc’s existing undercounter
and wholesale baking, retail & in-store
offers all the great flavor of our original
offering. Ten percent less energy
bakery and food.
glazed donut,” says Dan Busken, presi-
consumption and 22% less water
dent of Busken Bakery. “Health fanatics
usage adds up over time, which is
Mary Bentley, vice president of
can now indulge, guilt free, on one of
money that can be put back into an
marketing and business development,
our glazed donuts, and continue to
owner’s business.
said, “Our new brand positioning is
enjoy our skinny cookies as well.”
a logical step as we start thinking
Manitowoc’s NEO is the first under-
about the face of our new company
Busken Bakery has offered low-calorie
counter ice machine to offer operators
and how we will reach our goal of
treats in the past, most notably, the
feedback and vital performance and
becoming a leading global player in
Skinny Cookie, a half-the-fat, fewer-
operational information at a glance.
bio-based products. Our updated
calorie cookie compared to the Busken
Universally recognizable display icons/
logo and creative helps to establish
Original Iced Cookie. Now a staple
buttons are located on the front of the
Caravan Ingredients’ position in food
on bakery shelves and in customer
machine and are illuminated by long-
and bakery and allow us to further
mouths, Busken has sold 890,000
life LED indicator lights. To learn more
build on the equity of our brand.”
Skinny Cookies in just three years.
visit www.manitowocice.com/neo.
08 < MAR 2013 | bakemag.com
http://www.facebook.com/BuskenBakery
http://www.manitowocice.com/neo
http://www.bakemag.com
bake - March 2013
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