bake - March 2013 - Pan - 16

Celebraciones
de Primavera
Desde pastelitos (cupcakes)
deliciosos, galletas dulces y pasteles
coloridos, la primavera ofrece varias
oportunidades a las panaderías de
aumentar sus ventas.
La venta de galletas, pasteles y
pastelitos comienzan con la llegada de
la primavera y los primeros meses de
verano, y el Día de las Madres (el 12
de mayo de este año) se ubica como
una de las semanas de ventas más
grandes de pasteles.
El postre de una sola porción es
una de las formas creativas en que
más y más panaderías están proveyéndoles variedad a los consumidores
de hoy. Llámenlas bolas de pastel
o paletitas de pastel, los pequeños
trozos de pastel cubierto de glaseado
y con decoraciones se están vendiendo como locos en las tiendas por
el país entero. Asegura de demostrar
la primavera con los colores de pastel
en el mes de marzo.

Pasteles decorados
como canastas florales con
las formas y los colores de
la primavera son una gran
manera de traerle atención
a su panadería durante el
mes de marzo. Durante
este tiempo, los compradores están ansiosos por
los eventos de la primavera.
Pascua viene a principios de este
año (domingo, 31 de marzo), así que
esté preparado con ideas para productos
nuevos y promociones exclusivas.
Ninguna promoción que tiene que ver
con al Viernes Santo está completa sin
la pan de Pascua.
Aquí hay otras oportunidades
importantes de ventas que tienen que
ver con la primavera y principios del
verano.
CINCO DE MAYO

Un día de fiesta relativamente
pequeña en México, el Cinco de Mayo
se ha convertido en una celebración
de gran importancia en los EE.UU.
Casi la mitad de los hispanos del
país viven en 10 áreas metropolitanas
más importantes.
Los 10 son los siguientes:
1. Los Angeles-Long Beach, CA,
con 5.7 milliones de Hispanos
2. New York-Northeastern NJ, con
4.2 milliones de Hispanos
3. Houston-Brazoria, TX, con 2.0
milliones de Hispanos

16

MARZO 13

|

PANADERIA

4. Riverside-San Bernardino, CA,
con 2.0 milliones de Hispanos
5. Chicago, IL, con 1.9 milliones
de Hispanos
6. Dallas-Fort Worth, TX, con 1.7
milliones de Hispanos
7. Miami-Hialeah, FL, con 1.6
milliones de Hispanos
8. Phoenix, AZ, con 1.1 milliones
de Hispanos
9. San Antonio, TX, con 1.1
milliones de Hispanos
10. San Francisco-Oakland-Vallejo,
CA, con 1.1 milliones de Hispanos
Flan y tortas son algunos de los
productos principales de panadería
que conducen las celebraciones del
Cinco de Mayo. Los clientes salen
a comprar grandes cantidades de
teleras para hacer las tortas donde
comparten con sus familias y amigos.
PASTELES DE GRADUACIÓN

Otra celebración importante
familiar en mayo y junio involucra
graduaciones de las escuelas o las
universidades. La temporada de



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