BREADS AND BAKING It’s also worth noting that significantly more Hispanics purchase food when buying soda, compared to non-Hispanics. And they’re more likely to consider purchasing a fountain drink if a food special is offered. Pairing the Hispanic shoppers’ preferred food and snacks with soda should be considered. The report also reveals fresh foods prepared on-site are much more important to Hispanic customers, compared to non-Hispanics. Over two-thirds of Hispanics said having fresh food available at c-stores is very/somewhat important. Fresh foods are more likely to be purchased for breakfast or lunch, and hot foods are preferred. PIZZA TRENDS Pizza is another trend worth watching, as pizza consumption in the US is growing. What’s notable is that gourmet brick-oven pizza restaurants continue to be on the rise, and now pizzas are featuring more ethnic foods and flavors. Panaderías can capitalize on this trend with their own style of pizza, served on anything from thin crust-style tortillas to thicker crusts made from bagel dough. Hispanic-style pizzas can feature meats and cheeses that Hispanic customers enjoy, such as Serrano ham, pork or chorizo sausage. Pizzas are easy to assemble and bake and make for an appetizing foodservice option for Hispanic customers looking for a meal to go. MARCH 13 | PANADERIA 39