bake - March 2013 - Pan - 42
Spring
Celebrations
From hearty muffins to colorful
cookies and cake, spring offers a
multitude of profitable merchandising
opportunities for panaderías.
Cookie, cake and muffin sales all
start to peak during the spring and
early summer months, and Mother’s
Day (on May 12 this year) ranks as one
of the top sales weeks overall for cakes.
One creative way that more
panaderías are catering to the changing
lifestyles of today’s consumer is with
more single-serve desserts. Whether
bakeries call them cake balls or cake
pops, small pieces of cake covered in
icing and decorations are selling like
crazy at retailers across the country.
Roll out spring pastel colors during
the month of March.
Cakes decorated in the shapes
and colors of spring floral baskets are
a great way to attract attention to
your bakery case during the month
of March, when bakery shoppers are
eager for signs of spring.
Easter comes early this year
(Sunday, March 31), so be prepared
with new product ideas and unique
promotions. And no promotion
leading up to Good Friday is complete
without hot cross buns.
Here are other key merchandising opportunities to pay close
attention to during spring and early
summer.
CINCO DE MAYO
Cinco de Mayo, or the fifth of
May, commemorates the Mexican
army’s 1862 victory over France at the
Battle of Puebla during the FrancoMexican War (1861-1867). A relatively minor holiday in Mexico, Cinco
de Mayo has evolved into a major US
celebration of Mexican culture and
heritage, particularly in areas with
large Hispanic populations.
Nearly half of the nation’s
Hispanics live in 10 major metro areas.
The top 10 are as follows:
1. Los Angeles-Long Beach, CA,
5.7 million Hispanics
2. New York-Northeastern NJ, 4.2
million Hispanics
3. Houston-Brazoria, TX, 2.0
million Hispanics
4. Riverside-San Bernardino, CA,
2.0 million Hispanics
5. Chicago, IL, 1.9 million Hispanics
6. Dallas-Fort Worth, TX, 1.7
million Hispanics
42
MARCH 13
|
PANADERIA
7. Miami-Hialeah, FL, 1.6 million
Hispanics
8. P h o e n i x , A Z , 1 . 1 m i l l i o n
Hispanics
9. San Antonio, TX, 1.1 million
Hispanics
10. San Francisco-Oakland-Vallejo,
CA, 1.1 million Hispanics
Flan and tortas are among the key
bakery products to emphasize leading
up to Cinco de Mayo celebrations.
Customers will often buy large quantities of teleras for sandwiches to make
for home festivities to share with
family and friends.
GRADUATION CAKES
Another important family celebration in May and June involves
graduations from high school or
college. Graduation season presents
a huge opportunity for selling decorated cakes, cupcakes and cookies.
One of the most popular graduation cakes is a decorated cake in
the school colors of the school of
the graduate.
bake - March 2013
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