bake - March 2013 - Pan - 47
MERCHANDISING TIPS
04
APRIL
WHAT: Major League Baseball Opening Day
WHEN: April 1
WHY: The majority of major league teams officially
throw out the first pitch on April 1, signaling the start
of the 2013 baseball season. The San Francisco Giants
vie to defend their World Series title.
HOW: Decorate cookies in the shape and colors of
favorite local baseball teams. Make sure to avoid any
copyright infringement issues by not using licensed
images, unless you purchase an officially licensed decoration from a cake decorating supplier.
WHAT: Children’s Day
WHEN: April 30
WHY: Celebrated in Mexico, Children’s Day is always
filled with activities, and children look forward to a
holiday all their own with fun, gifts and special events.
HOW: Decorate cupcakes in fun and festive flavors and
create special merchandising displays “just for kids.”
05
MAY
WHAT: Cinco de Mayo
WHEN: May 5
WHY: A minor holiday in Mexico, Cinco de Mayo
has evolved into a large US celebration of Mexican
culture and heritage, particularly in areas with large
Mexican-American populations.
HOW: Participate in a local food festival by setting up
a stand featuring your branded baked goods.
WHAT: Mother’s Day
WHEN: May 12
WHY: Mother’s Day is a day for many people to show
their appreciation toward mothers and mother figures
worldwide.
HOW: Promote special custom-cake designs in honor of
Mother’s Day, such as heart-shaped designs decorated
in pastel colors. In Mexico, Mother’s Day is always
celebrated on May 10, so many Mexican families here
in the US celebrate it on May 10.
MARCH 13
|
PANADERIA
47
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