MERCHANDISING TIPS 0 06 JUNE WHAT: National Donut Day WHEN: June 7 WHY: National Donut Day, held the first Friday of June each year, originally was established in 1938 by the Chicago Salvation Army to honor women who served donuts to soldiers during World War I. HOW: Advertise National Donut Day specials in which customers receive one free donut with every $5 purchase. WHAT: Father’s Day WHEN: June 16 WHY: Father’s Day is celebrated worldwide to recognize the contribution that fathers and father figures make to the lives of their children. This day celebrates fatherhood and male parenting. HOW: Make cutout cookies in the shapes of dad’s favorite hobbies, such as soccer, fishing, golf or any other fun activity. 07 JULY WHAT: US Independence Day WHEN: July 4 WHY: Independence Day is annually celebrated on July 4 and is also known as the Fourth of July. It is the anniversary of the publication of the declaration of independence from Great Britain in 1776. HOW: Cupcakes, cookies and brownies decorated in red, white and blue are the perfect complement for family celebrations during Fourth of July festivities and backyard barbecues. 48 WHAT: 2013 CONCACAF Gold Cup WHEN: July 7-28 WHY: The 2013 CONCACAF Gold Cup will be played at 13 stadiums across the US. The biennial soccer tournament will kick off July 7 and will feature 12 national teams, including the US and two-time defending champion Mexico. HOW: Decorate cookies in the shapes of soccer balls for customers to enjoy while watching this month-long soccer tournament. MARCH 13 | PANADERIA