bake - April 2013 - 39

Providing food for the hungry
Panera is also launching another application of the “Live
Consciously” brand platform, a social media campaign called
Food Chain Reaction. The campaign urges individuals to join
with others to create online circles of ﬁve friends on Panera’s
Facebook page. For every circle of ﬁve friends formed, Panera
will work with its foundation to provide a bowl of its nutritious low-fat vegetarian black bean soup to a person in need
through its alliance with Feeding America, up to a total of
500,000 bowls.
According to the US Department of Agriculture, one in six
Americans is “food insecure,” meaning they have limited
or uncertain access to adequate food. Panera’s Food Chain
Reaction reﬂects the proportion of those in need.
come to feel more strongly about us, and that people embrace
In much the same way that its menu has evolved from an initial

programs such as our Food Chain Reaction, we’re going to be

commitment to fresh bread, Panera’s efforts to combat local

able to elevate the discussion and have an even greater impact

hunger and help ﬁx a broken food system have grown out of its

on the serious problem of hunger in this country.”

original commitment to donate bread and baked goods each
night from its bakery cafes. The Food Chain Reaction is the
latest in a series of company initiatives in this crucial area.
Last November, the company
and the Panera Bread
Foundation launched a strategic alliance with Feeding
America, the nation’s largest
hunger-relief charity, to stock
food banks in more than 75
markets with Panera’s black
bean soup. And in Boston,
the foundation opened its
ﬁfth non-proﬁt Panera Cares
community cafe, where
customers are asked to
share in the responsibility of
feeding those in need.
By raising awareness of
the company’s anti-hunger
efforts, Simon notes, the
“Live Consciously” platform
should help Panera expand
those efforts even more. “To
the extent that our customers

bakemag.com | APR 2013 > 39

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bake - April 2013

Table of Contents for the Digital Edition of bake - April 2013

bake - April 2013
Editor's Note - The Pricing Paradigm
Table of Contents
News Bites - CSM sponsors baking contest
Caravan names fortification director
FDA rules against NJ bakery
Management - Information Sharing
Tax Tips - Maximizing Interest Deductions
Labor Front - Pinning down incentives
Legislation - California Fosters Cottage Food Operations
Ingredients - Strawberry Season
Paying Up for Premium
Penniless Promotion
The Sweets of San Francisco
True Value Pricing
Panera Launches Live Consciously Campaign
Niedlov's - 10 Thoughts on 10 Years
A Classic Pie Window
The Versatility of Cookies
Cafe - Popcorn on the Rise
Products
Marketplace
Classifieds
Ad Index
bake - April 2013 - bake - April 2013
bake - April 2013 - 2
bake - April 2013 - Editor's Note - The Pricing Paradigm
bake - April 2013 - 4
bake - April 2013 - Table of Contents
bake - April 2013 - 6
bake - April 2013 - 7
bake - April 2013 - FDA rules against NJ bakery
bake - April 2013 - 9
bake - April 2013 - Management - Information Sharing
bake - April 2013 - 11
bake - April 2013 - 12
bake - April 2013 - 13
bake - April 2013 - Tax Tips - Maximizing Interest Deductions
bake - April 2013 - 15
bake - April 2013 - Labor Front - Pinning down incentives
bake - April 2013 - 17
bake - April 2013 - Legislation - California Fosters Cottage Food Operations
bake - April 2013 - 19
bake - April 2013 - Ingredients - Strawberry Season
bake - April 2013 - 21
bake - April 2013 - Paying Up for Premium
bake - April 2013 - 23
bake - April 2013 - 24
bake - April 2013 - 25
bake - April 2013 - 26
bake - April 2013 - 27
bake - April 2013 - 28
bake - April 2013 - 29
bake - April 2013 - Penniless Promotion
bake - April 2013 - 31
bake - April 2013 - The Sweets of San Francisco
bake - April 2013 - 33
bake - April 2013 - 34
bake - April 2013 - 35
bake - April 2013 - True Value Pricing
bake - April 2013 - 37
bake - April 2013 - Panera Launches Live Consciously Campaign
bake - April 2013 - 39
bake - April 2013 - Niedlov's - 10 Thoughts on 10 Years
bake - April 2013 - 41
bake - April 2013 - 42
bake - April 2013 - 43
bake - April 2013 - A Classic Pie Window
bake - April 2013 - 45
bake - April 2013 - 46
bake - April 2013 - 47
bake - April 2013 - The Versatility of Cookies
bake - April 2013 - 49
bake - April 2013 - 50
bake - April 2013 - 51
bake - April 2013 - Cafe - Popcorn on the Rise
bake - April 2013 - 53
bake - April 2013 - Products
bake - April 2013 - Marketplace
bake - April 2013 - Classifieds
bake - April 2013 - 57
bake - April 2013 - Ad Index
bake - April 2013 - 59
bake - April 2013 - 60
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