bake - May 2013 - 24

you into the painting, and then you started to discover
everything in the surrounding area.”
While the entire layout should be well thought-out
and designed, Hanna wanted to send a message with
the very front of Sucré. The first thing you see when
you walk into the flagship store is the gelato. “Part
of that mentality was simply because we’re in a very
high foot traffic area in a very tourist friendly part of
town, it immediately says what we are,” Hanna says.
“With the ice cream right up front, it draws them in
Sucre puts vibrant colors in the middle and then builds outward.

knowing that there is a sweet element to it.”
Hustle and flow
Getting customers exposed to all your products while
making their purchase(s) as easy and convenient as
possible creates a problem. Some customers know
exactly what they want, where they need to go within
the bakery to get it and get out. Others want to shop,
and sometimes customers know what they want,
but also want to check out the rest of the store. For
the bakery, catering to all of this guarantees the best
possible chance of raising ticket totals to their full
potential, but it’s difficult.
Sweetish Hill Bakery & Cafe does a good breakfast
business with pastries and coffee as well as traditional
bacon and egg breakfasts. It also does good lunch
business with salads, soups and sandwiches, and it’s
still a traditional bakery with cakes, cookies and other
traditional sweet goods. “Trying to get flow through,
particularly when you’re doing all of these different
things, is always a consideration. It’s really hard to
figure out,” Murphy says.
A bakery must observe its customers and the patterns
throughout the day. Then set up to accommodate
those patterns. “People are confused when they
come in. Where do they go if they just want cookies,
or how do they order lunch? So,
Above: A busy

Murphy says. “If you have them all

Sweetish Hill

steered over to one area for lunch,

Bakery & Cafe.

they may not go anywhere near

Left: Sweetish Hill

your baked goods. We really are

also does a big

primarily a bakery, and we’ve got to

lunch service.

24 < MAY 2013 | bakemag.com

it’s just trying to get that clear,”

breakfast at

keep that in mind.”



http://www.bakemag.com

bake - May 2013

Table of Contents for the Digital Edition of bake - May 2013

bake - May 2013
editor’s note - THE MERCHANDISING ISSUE: the details matter
Contents
News bites
management - Red Envelope Specials
tax tips - Send Them, Deduct It
labor front - Regulations on the Horizon
legislation - Plan Ahead for Health Insurance
ingredients - Raisins in Snack Foods
mindful design
the essentials of aesthetics
displays that pop, rock and roll
What’s Old is New
Revisiting a Classic… The Bagel
Cake Pops Save Dough
Complement Your Cakes
Soup and Sandwich Specials
Products
Ad Index
bake - May 2013 - bake - May 2013
bake - May 2013 - 2
bake - May 2013 - editor’s note - THE MERCHANDISING ISSUE: the details matter
bake - May 2013 - 4
bake - May 2013 - Contents
bake - May 2013 - 6
bake - May 2013 - 7
bake - May 2013 - News bites
bake - May 2013 - 9
bake - May 2013 - 10
bake - May 2013 - 11
bake - May 2013 - management - Red Envelope Specials
bake - May 2013 - 13
bake - May 2013 - tax tips - Send Them, Deduct It
bake - May 2013 - 15
bake - May 2013 - labor front - Regulations on the Horizon
bake - May 2013 - 17
bake - May 2013 - legislation - Plan Ahead for Health Insurance
bake - May 2013 - 19
bake - May 2013 - ingredients - Raisins in Snack Foods
bake - May 2013 - 21
bake - May 2013 - mindful design
bake - May 2013 - 23
bake - May 2013 - 24
bake - May 2013 - 25
bake - May 2013 - 26
bake - May 2013 - 27
bake - May 2013 - 28
bake - May 2013 - 29
bake - May 2013 - the essentials of aesthetics
bake - May 2013 - 31
bake - May 2013 - 32
bake - May 2013 - 33
bake - May 2013 - 34
bake - May 2013 - 35
bake - May 2013 - displays that pop, rock and roll
bake - May 2013 - 37
bake - May 2013 - 38
bake - May 2013 - 39
bake - May 2013 - What’s Old is New
bake - May 2013 - 41
bake - May 2013 - 42
bake - May 2013 - 43
bake - May 2013 - Revisiting a Classic… The Bagel
bake - May 2013 - 45
bake - May 2013 - 46
bake - May 2013 - 47
bake - May 2013 - Cake Pops Save Dough
bake - May 2013 - 49
bake - May 2013 - 50
bake - May 2013 - 51
bake - May 2013 - Complement Your Cakes
bake - May 2013 - 53
bake - May 2013 - 54
bake - May 2013 - 55
bake - May 2013 - 56
bake - May 2013 - 57
bake - May 2013 - Soup and Sandwich Specials
bake - May 2013 - 59
bake - May 2013 - 60
bake - May 2013 - 61
bake - May 2013 - Products
bake - May 2013 - 63
bake - May 2013 - 64
bake - May 2013 - 65
bake - May 2013 - Ad Index
bake - May 2013 - 67
bake - May 2013 - 68
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