bake - May 2013 - 36
displays that pop,
rock and roll
At La Mie, strong visuals orchestrate a sense
of beauty and belonging.
BY JOHN UNREIN
The visual merchandising strategies of La Mie Bakery
of freshly baked bread and strong coffee made me
in Des Moines, IA, revolve around a singular mission:
forget that I was waiting in line. There’s so much to
to make guests feel at home. What started as a simple
keep your eyes busy that you don’t think about the
linear space has expanded into a vibrant, modern
fact that every seat in the entire restaurant is taken,
gathering place for friends, families, business associ-
and you have no idea what will happen once you
ates and students, according to the bakery’s owners
order your food.”
Joe and Christina Logsdon.
YELP REVIEW, JAN. 19, 2013
They started La Mie a decade ago and over the years
Sometimes, all you need to know about whether you
developed quite a following. Food & Wine maga-
are striking the right chord with your customer base
zine recently listed this artisan bakery cafe as one of
is to listen carefully.
Andrew Zimmern’s 15 favorite bakeries in the country.
What sets La Mie apart from others is their extreme
“The moment you open the door into La Mie, you are
attention to detail in creating a home-like space in
met with a sensory experience that is memorable. My
which customers choose from an appetizing selec-
eyes were immediately drawn to the table piled high
tion of pastries presented on oversized white dinner
with trays of beautifully crafted pastries and the case
platters and fresh breads merchandised in shiny silver
of macarons and handmade delicacies. The smells
pans (that resemble deep metal roasters).
36 < MAY 2013 | bakemag.com
http://www.bakemag.com
bake - May 2013
Table of Contents for the Digital Edition of bake - May 2013
bake - May 2013
editor’s note - THE MERCHANDISING ISSUE: the details matter
Contents
News bites
management - Red Envelope Specials
tax tips - Send Them, Deduct It
labor front - Regulations on the Horizon
legislation - Plan Ahead for Health Insurance
ingredients - Raisins in Snack Foods
mindful design
the essentials of aesthetics
displays that pop, rock and roll
What’s Old is New
Revisiting a Classic… The Bagel
Cake Pops Save Dough
Complement Your Cakes
Soup and Sandwich Specials
Products
Ad Index
bake - May 2013 - bake - May 2013
bake - May 2013 - 2
bake - May 2013 - editor’s note - THE MERCHANDISING ISSUE: the details matter
bake - May 2013 - 4
bake - May 2013 - Contents
bake - May 2013 - 6
bake - May 2013 - 7
bake - May 2013 - News bites
bake - May 2013 - 9
bake - May 2013 - 10
bake - May 2013 - 11
bake - May 2013 - management - Red Envelope Specials
bake - May 2013 - 13
bake - May 2013 - tax tips - Send Them, Deduct It
bake - May 2013 - 15
bake - May 2013 - labor front - Regulations on the Horizon
bake - May 2013 - 17
bake - May 2013 - legislation - Plan Ahead for Health Insurance
bake - May 2013 - 19
bake - May 2013 - ingredients - Raisins in Snack Foods
bake - May 2013 - 21
bake - May 2013 - mindful design
bake - May 2013 - 23
bake - May 2013 - 24
bake - May 2013 - 25
bake - May 2013 - 26
bake - May 2013 - 27
bake - May 2013 - 28
bake - May 2013 - 29
bake - May 2013 - the essentials of aesthetics
bake - May 2013 - 31
bake - May 2013 - 32
bake - May 2013 - 33
bake - May 2013 - 34
bake - May 2013 - 35
bake - May 2013 - displays that pop, rock and roll
bake - May 2013 - 37
bake - May 2013 - 38
bake - May 2013 - 39
bake - May 2013 - What’s Old is New
bake - May 2013 - 41
bake - May 2013 - 42
bake - May 2013 - 43
bake - May 2013 - Revisiting a Classic… The Bagel
bake - May 2013 - 45
bake - May 2013 - 46
bake - May 2013 - 47
bake - May 2013 - Cake Pops Save Dough
bake - May 2013 - 49
bake - May 2013 - 50
bake - May 2013 - 51
bake - May 2013 - Complement Your Cakes
bake - May 2013 - 53
bake - May 2013 - 54
bake - May 2013 - 55
bake - May 2013 - 56
bake - May 2013 - 57
bake - May 2013 - Soup and Sandwich Specials
bake - May 2013 - 59
bake - May 2013 - 60
bake - May 2013 - 61
bake - May 2013 - Products
bake - May 2013 - 63
bake - May 2013 - 64
bake - May 2013 - 65
bake - May 2013 - Ad Index
bake - May 2013 - 67
bake - May 2013 - 68
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