bake - May 2013 - 38
MAKING A DRAMATIC IMPACT
Much like retail bakery owners can
influence demand by implementing eyecatching displays through innovative
store merchandising, pastry chefs at large
hotels can accomplish the same with dramatic showpieces.
One such example can be found in San
Francisco where, in celebration of the
spring and summer wedding seasons, The
Westin St. Francis executive pastry chef
Jean-François Houdré has created one of
the largest Parisian macaron wedding
cakes in the country.
Currently on display for the public in the
Landmark Lobby of The Westin St. Francis in San Francisco through May 6, this
culinary masterpiece of brightly colored
meringue-like cookies is a towering six and
a half feet tall. The cake took one month to
create at an estimated cost of $8,900.
Chef Houdré and his team have put in more
than 75 hours creating this delicate work
of art. More than 1,000 handmade Parisian
macarons in various sizes and irresistible
flavors decorate three large circular layers
and a cone-shaped tower.
A sampling of the unique flavors
includes lavender, rose water, chocolate
blueberry, pistachio, yuzu and almond.
Beautiful sugar butterflies embellish the
sides, and the top is adorned with a large
sugar flower.
PHOTO CREDIT: THE WESTIN ST. FRANCIS
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38 < MAY 2013 | bakemag.com
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Tel 513.851.6900 | Fax 513.851.6904
MagnaMixer.com
http://www.MagnaMixer.com
bake - May 2013
Table of Contents for the Digital Edition of bake - May 2013
bake - May 2013
editor’s note - THE MERCHANDISING ISSUE: the details matter
Contents
News bites
management - Red Envelope Specials
tax tips - Send Them, Deduct It
labor front - Regulations on the Horizon
legislation - Plan Ahead for Health Insurance
ingredients - Raisins in Snack Foods
mindful design
the essentials of aesthetics
displays that pop, rock and roll
What’s Old is New
Revisiting a Classic… The Bagel
Cake Pops Save Dough
Complement Your Cakes
Soup and Sandwich Specials
Products
Ad Index
bake - May 2013 - bake - May 2013
bake - May 2013 - 2
bake - May 2013 - editor’s note - THE MERCHANDISING ISSUE: the details matter
bake - May 2013 - 4
bake - May 2013 - Contents
bake - May 2013 - 6
bake - May 2013 - 7
bake - May 2013 - News bites
bake - May 2013 - 9
bake - May 2013 - 10
bake - May 2013 - 11
bake - May 2013 - management - Red Envelope Specials
bake - May 2013 - 13
bake - May 2013 - tax tips - Send Them, Deduct It
bake - May 2013 - 15
bake - May 2013 - labor front - Regulations on the Horizon
bake - May 2013 - 17
bake - May 2013 - legislation - Plan Ahead for Health Insurance
bake - May 2013 - 19
bake - May 2013 - ingredients - Raisins in Snack Foods
bake - May 2013 - 21
bake - May 2013 - mindful design
bake - May 2013 - 23
bake - May 2013 - 24
bake - May 2013 - 25
bake - May 2013 - 26
bake - May 2013 - 27
bake - May 2013 - 28
bake - May 2013 - 29
bake - May 2013 - the essentials of aesthetics
bake - May 2013 - 31
bake - May 2013 - 32
bake - May 2013 - 33
bake - May 2013 - 34
bake - May 2013 - 35
bake - May 2013 - displays that pop, rock and roll
bake - May 2013 - 37
bake - May 2013 - 38
bake - May 2013 - 39
bake - May 2013 - What’s Old is New
bake - May 2013 - 41
bake - May 2013 - 42
bake - May 2013 - 43
bake - May 2013 - Revisiting a Classic… The Bagel
bake - May 2013 - 45
bake - May 2013 - 46
bake - May 2013 - 47
bake - May 2013 - Cake Pops Save Dough
bake - May 2013 - 49
bake - May 2013 - 50
bake - May 2013 - 51
bake - May 2013 - Complement Your Cakes
bake - May 2013 - 53
bake - May 2013 - 54
bake - May 2013 - 55
bake - May 2013 - 56
bake - May 2013 - 57
bake - May 2013 - Soup and Sandwich Specials
bake - May 2013 - 59
bake - May 2013 - 60
bake - May 2013 - 61
bake - May 2013 - Products
bake - May 2013 - 63
bake - May 2013 - 64
bake - May 2013 - 65
bake - May 2013 - Ad Index
bake - May 2013 - 67
bake - May 2013 - 68
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