A lot of brides don’t want wedding cakes anymore — they want a tier to cut into and that’s it, and then a huge elaborate sweets table.” Kerri Callahan, creative director for Cookie Cards want wedding cakes anymore — they want a tier to cut into and that’s it, and then a huge elaborate sweets table.” But the top reason customers keep coming back for Cookie Cards’ pops is simple: they’re easy to eat and delicious. “People really like that combination of really moist cake and that portability,” Callahan says. A LEX TR ETB A R caketoppub.com bakemag.com | MAY 2013 > 51http://www.bakcaketoppub.com