bake - September 2013 - 3
editor’s note
September 2013 / Issue 8
THE DISTRIBUTION ISSUE:
getting out in front
Two bakeries featured in this issue are following different forks
In Ohio, Cincinnati’s Busken Bakery is turning a new corner
in the road. Both paths are worth exploring for anybody who
on its 85th birthday by opening the company’s first Busken
wants to find new ways to get out in front of today’s time-
Express.
pressed consumers.
This unique store format is 100% drive-through. Morning
Our cover story focuses on Stone House Bread, founded in 1995
commuters drive in and buy donuts, muffins or other sweet
in northern Michigan. Stone House is embarking on a mission to
treats, along with choosing from an array of hot and cold
broaden its distribution of artisan bread sales within the super-
beverage options. Dan Busken says the format is designed to
market sector without losing control over its premium quality
get a car on its way in 30 seconds.
reputation. The latter reigns supreme.
If all goes well and Busken Express proves successful (they
You don’t build a solid reputation overnight, and you don’t
hope to serve 200 to 300 cars a day), there could be multiple
risk losing that reputation by expanding too quickly. Those are
locations of Busken Express stores in the Cincinnati marketplace
important lessons to watch and learn. Stone House is evolving
within five years. Busken emphasizes the Express concept
from small-town retailer to wholesale bread baker for some of
is not meant to replace any of their exisiting 10 retail bakery
Michigan’s largest supermarkets, Meijer and Spartan. “We’re
locations in the city. Busken Express is all about picking up new
actually holding back some of the growth to guarantee quality,”
sales from customers who were too busy to stop in the bakery.
says Stone House owner Tonie Spearing (pictured on this
month’s cover). “We want to do this carefully.”
Now that sounds like a great plan.
JOHN UNREIN
junrein@sosland.com
bakemag.com | SEP 2013 > 03
http://www.bakemag.com
bake - September 2013
Table of Contents for the Digital Edition of bake - September 2013
bake - September 2013
Editor's Note - The Distribution Issue
Table of Contents
News Bites - Reiser appoints Sr. VP of sales & marketing
In2food adds Pavoni line
Lucks receives Superior AIB ratings
Smallcakes to expand nationally
Hot Bread Kitchen features challahs
CIA/San Antonio adds baking, pastry arts degree
Management - PayPal Plugs into POS
Deducting Charitable Contributions
Labor Front - Come in, We’re Open
Legislation - A Definition for Gluten-Free
Ingredients - The Low-Down on Fats
The Best of Bread
Bakeries keep on truckin'
Get in Shape with Football
Sold in 30 Seconds
Honey for Health
Artisan Bread Alternatives
Bring that Cheese
Pretzel Popularity
Nick Lachey Sings to the Pretzel Cheeseburger
Coffee & Donuts
Health-conscious Cake Coloring
Retro Colors Reemerge
Gourmet Market Cupcakes
Cafe - Targeting the Office
Cakes for a Cause
Products
Product Showcase
Classifieds
Ad Index
Bakemark's Panaderia
Carta De Introduccion - Celebraciones de Otono
Introductory Letter - Autumn Celebrations
Pan Y Horneo - Panes Festivos
Pasteles Y Decoraciones - Postres Convenientes
Tendencias Demográficas
Perfiles - Panchita's Bakery
Perfiles - La Estrella
Perfiles - Panadería Vanessa
Perfiles - Los Álamos
Idesa De Mercadeo Especiales
Rectas Destacadas
Productos Destacados - Productos con mejor resultado por BakeMark
Bread and Baking - Holiday Breads
Cakes and Decorating - Convenient Desserts
Demographic Trends
Profiles - Panchita's Bakery
Profiles - La Estrella
Profiles - Los Álamos
Profiles - Panadería Vanessa
Featured Recipes
Merchandising Tips
Featured Products
bake - September 2013 - FC1
bake - September 2013 - FC2
bake - September 2013 - bake - September 2013
bake - September 2013 - 2
bake - September 2013 - Editor's Note - The Distribution Issue
bake - September 2013 - 4
bake - September 2013 - 5
bake - September 2013 - Table of Contents
bake - September 2013 - 7
bake - September 2013 - Smallcakes to expand nationally
bake - September 2013 - 9
bake - September 2013 - CIA/San Antonio adds baking, pastry arts degree
bake - September 2013 - 11
bake - September 2013 - Management - PayPal Plugs into POS
bake - September 2013 - 13
bake - September 2013 - Deducting Charitable Contributions
bake - September 2013 - 15
bake - September 2013 - 16
bake - September 2013 - 17
bake - September 2013 - Labor Front - Come in, We’re Open
bake - September 2013 - 19
bake - September 2013 - Legislation - A Definition for Gluten-Free
bake - September 2013 - 21
bake - September 2013 - Ingredients - The Low-Down on Fats
bake - September 2013 - 23
bake - September 2013 - The Best of Bread
bake - September 2013 - 25
bake - September 2013 - 26
bake - September 2013 - 27
bake - September 2013 - 28
bake - September 2013 - 29
bake - September 2013 - 30
bake - September 2013 - 31
bake - September 2013 - Bakeries keep on truckin'
bake - September 2013 - 33
bake - September 2013 - 34
bake - September 2013 - 35
bake - September 2013 - Get in Shape with Football
bake - September 2013 - 37
bake - September 2013 - 38
bake - September 2013 - 39
bake - September 2013 - Sold in 30 Seconds
bake - September 2013 - 41
bake - September 2013 - 42
bake - September 2013 - 43
bake - September 2013 - Honey for Health
bake - September 2013 - 45
bake - September 2013 - Artisan Bread Alternatives
bake - September 2013 - 47
bake - September 2013 - 48
bake - September 2013 - 49
bake - September 2013 - Bring that Cheese
bake - September 2013 - 51
bake - September 2013 - 52
bake - September 2013 - 53
bake - September 2013 - Pretzel Popularity
bake - September 2013 - 55
bake - September 2013 - 56
bake - September 2013 - Nick Lachey Sings to the Pretzel Cheeseburger
bake - September 2013 - Coffee & Donuts
bake - September 2013 - 59
bake - September 2013 - Health-conscious Cake Coloring
bake - September 2013 - 61
bake - September 2013 - 62
bake - September 2013 - 63
bake - September 2013 - Retro Colors Reemerge
bake - September 2013 - 65
bake - September 2013 - 66
bake - September 2013 - 67
bake - September 2013 - Gourmet Market Cupcakes
bake - September 2013 - 69
bake - September 2013 - 70
bake - September 2013 - 71
bake - September 2013 - Cafe - Targeting the Office
bake - September 2013 - 73
bake - September 2013 - 74
bake - September 2013 - 75
bake - September 2013 - Cakes for a Cause
bake - September 2013 - 77
bake - September 2013 - 78
bake - September 2013 - 79
bake - September 2013 - 80
bake - September 2013 - 81
bake - September 2013 - 82
bake - September 2013 - Products
bake - September 2013 - 84
bake - September 2013 - 85
bake - September 2013 - 86
bake - September 2013 - Product Showcase
bake - September 2013 - 88
bake - September 2013 - Classifieds
bake - September 2013 - 90
bake - September 2013 - Ad Index
bake - September 2013 - 92
bake - September 2013 - 93
bake - September 2013 - 94
bake - September 2013 - Bakemark's Panaderia
bake - September 2013 - PAN2
bake - September 2013 - Carta De Introduccion - Celebraciones de Otono
bake - September 2013 - Introductory Letter - Autumn Celebrations
bake - September 2013 - PAN5
bake - September 2013 - Pan Y Horneo - Panes Festivos
bake - September 2013 - PAN7
bake - September 2013 - PAN8
bake - September 2013 - PAN9
bake - September 2013 - Pasteles Y Decoraciones - Postres Convenientes
bake - September 2013 - PAN11
bake - September 2013 - PAN12
bake - September 2013 - PAN13
bake - September 2013 - Tendencias Demográficas
bake - September 2013 - PAN15
bake - September 2013 - PAN16
bake - September 2013 - PAN17
bake - September 2013 - Perfiles - Panchita's Bakery
bake - September 2013 - PAN19
bake - September 2013 - Perfiles - La Estrella
bake - September 2013 - PAN21
bake - September 2013 - Perfiles - Panadería Vanessa
bake - September 2013 - PAN23
bake - September 2013 - Perfiles - Los Álamos
bake - September 2013 - PAN25
bake - September 2013 - PAN26
bake - September 2013 - Idesa De Mercadeo Especiales
bake - September 2013 - Rectas Destacadas
bake - September 2013 - PAN29
bake - September 2013 - PAN30
bake - September 2013 - PAN31
bake - September 2013 - Productos Destacados - Productos con mejor resultado por BakeMark
bake - September 2013 - PAN33
bake - September 2013 - Bread and Baking - Holiday Breads
bake - September 2013 - PAN35
bake - September 2013 - Cakes and Decorating - Convenient Desserts
bake - September 2013 - PAN37
bake - September 2013 - PAN38
bake - September 2013 - Demographic Trends
bake - September 2013 - PAN40
bake - September 2013 - PAN41
bake - September 2013 - Profiles - Panchita's Bakery
bake - September 2013 - PAN43
bake - September 2013 - Profiles - La Estrella
bake - September 2013 - PAN45
bake - September 2013 - Profiles - Los Álamos
bake - September 2013 - PAN47
bake - September 2013 - Profiles - Panadería Vanessa
bake - September 2013 - Featured Recipes
bake - September 2013 - Merchandising Tips
bake - September 2013 - Featured Products
bake - September 2013 - PAN52
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