bake - September 2013 - 46
Artisan Bread Alternatives
Retail bakeries may struggle to sell artisan bread with the
an Early Bird Outlet on the weekends. Similar to a farmer’s
competition from grocery stores. The buying power and ability
market, the Early Bird Outlet opens at 7:00 a.m. Friday,
to price lower give supermarket’s a considerable advantage,
Saturday and Sunday, closes at noon and when they’re out
but you need not give up on artisan bread completely. There
of product, that’s it for the day.
are ways, including setting yourself up as a supplier to those
grocery stores, selling at farmer’s markets and supplying
The outlet is located at Companion’s South City bread factory
restaurants.
and offers all the products at by-the-pound pricing with
discounts up to 35% to 40% below retail. Because the outlet
Farmers markets
lives at the factory, bread never has to be loaded onto a truck
Farmer’s markets have steadily gained popularity year after
or driven around town to be dropped off. The products offered
year, especially with the fresh food and foodie movements
will vary and depend on what was baked the night before and
continuing to grow. “We make a lot of breads that sell at the
on what sells best.
farmer’s markets that we don’t even sell in the store. We sell
more bread in one day at a farmer’s market than we sell here
Artisan success
[retail store] in a week.” says Jim Murphy of Sweetish Hill Bakery
Semifreddi’s Handcrafted Bread and Pastries has been
and Café in Austin, TX. “Retail bread sales are tough, particularly
providing artisan bread and pastries to the San Francisco Bay
when you’ve got a big Whole Foods down the street.”
Area since 1984. What started out as a small business has
grown over the years and now does $15.2 million in total sales.
Farm to Market Bread Co., Kansas City, MO, sells to 33 grocery
“When we started, I went out with samples,” says Tom Frainier,
stores and over 100 restaurants, caterers, and hotels, but
chief bootlicker, CEO and president. “They come to us now.”
recently began maintaining a presence at a local farmer’s
But Semifreddi’s doesn’t just take on any account. “We turn
market. In the Kansas City suburb of Overland Park, KS, Farm
down accounts daily,” Frainier says, “because we believe
to Market has a booth each Saturday from April through
in a slow and steady growth.”
November. This gives Farm to Market the opportunity to offer
products not found in grocery stores and reach out to shop-
Growth comes from more than just additional accounts.
pers face to face, an interaction that often provides the highest
Maintaining and improving quality while improving efficiency
quality marketing and promotion a business can offer.
has been a key to doing better business and steadily increasing
sales for the bakery. “We just keep getting more and more
Companion Bread in St. Louis, MO, takes a different approach
efficient and getting more orders,” Frainier says. “Once people
to reaching customers face to face. In addition to their cafes
taste a great bread there is no reason to go back, especially
in the area and many wholesale accounts, Companion operates
because there is no price increase.”
46 < SEP 2013 | bakemag.com
http://www.bakemag.com
bake - September 2013
Table of Contents for the Digital Edition of bake - September 2013
bake - September 2013
Editor's Note - The Distribution Issue
Table of Contents
News Bites - Reiser appoints Sr. VP of sales & marketing
In2food adds Pavoni line
Lucks receives Superior AIB ratings
Smallcakes to expand nationally
Hot Bread Kitchen features challahs
CIA/San Antonio adds baking, pastry arts degree
Management - PayPal Plugs into POS
Deducting Charitable Contributions
Labor Front - Come in, We’re Open
Legislation - A Definition for Gluten-Free
Ingredients - The Low-Down on Fats
The Best of Bread
Bakeries keep on truckin'
Get in Shape with Football
Sold in 30 Seconds
Honey for Health
Artisan Bread Alternatives
Bring that Cheese
Pretzel Popularity
Nick Lachey Sings to the Pretzel Cheeseburger
Coffee & Donuts
Health-conscious Cake Coloring
Retro Colors Reemerge
Gourmet Market Cupcakes
Cafe - Targeting the Office
Cakes for a Cause
Products
Product Showcase
Classifieds
Ad Index
Bakemark's Panaderia
Carta De Introduccion - Celebraciones de Otono
Introductory Letter - Autumn Celebrations
Pan Y Horneo - Panes Festivos
Pasteles Y Decoraciones - Postres Convenientes
Tendencias Demográficas
Perfiles - Panchita's Bakery
Perfiles - La Estrella
Perfiles - Panadería Vanessa
Perfiles - Los Álamos
Idesa De Mercadeo Especiales
Rectas Destacadas
Productos Destacados - Productos con mejor resultado por BakeMark
Bread and Baking - Holiday Breads
Cakes and Decorating - Convenient Desserts
Demographic Trends
Profiles - Panchita's Bakery
Profiles - La Estrella
Profiles - Los Álamos
Profiles - Panadería Vanessa
Featured Recipes
Merchandising Tips
Featured Products
bake - September 2013 - FC1
bake - September 2013 - FC2
bake - September 2013 - bake - September 2013
bake - September 2013 - 2
bake - September 2013 - Editor's Note - The Distribution Issue
bake - September 2013 - 4
bake - September 2013 - 5
bake - September 2013 - Table of Contents
bake - September 2013 - 7
bake - September 2013 - Smallcakes to expand nationally
bake - September 2013 - 9
bake - September 2013 - CIA/San Antonio adds baking, pastry arts degree
bake - September 2013 - 11
bake - September 2013 - Management - PayPal Plugs into POS
bake - September 2013 - 13
bake - September 2013 - Deducting Charitable Contributions
bake - September 2013 - 15
bake - September 2013 - 16
bake - September 2013 - 17
bake - September 2013 - Labor Front - Come in, We’re Open
bake - September 2013 - 19
bake - September 2013 - Legislation - A Definition for Gluten-Free
bake - September 2013 - 21
bake - September 2013 - Ingredients - The Low-Down on Fats
bake - September 2013 - 23
bake - September 2013 - The Best of Bread
bake - September 2013 - 25
bake - September 2013 - 26
bake - September 2013 - 27
bake - September 2013 - 28
bake - September 2013 - 29
bake - September 2013 - 30
bake - September 2013 - 31
bake - September 2013 - Bakeries keep on truckin'
bake - September 2013 - 33
bake - September 2013 - 34
bake - September 2013 - 35
bake - September 2013 - Get in Shape with Football
bake - September 2013 - 37
bake - September 2013 - 38
bake - September 2013 - 39
bake - September 2013 - Sold in 30 Seconds
bake - September 2013 - 41
bake - September 2013 - 42
bake - September 2013 - 43
bake - September 2013 - Honey for Health
bake - September 2013 - 45
bake - September 2013 - Artisan Bread Alternatives
bake - September 2013 - 47
bake - September 2013 - 48
bake - September 2013 - 49
bake - September 2013 - Bring that Cheese
bake - September 2013 - 51
bake - September 2013 - 52
bake - September 2013 - 53
bake - September 2013 - Pretzel Popularity
bake - September 2013 - 55
bake - September 2013 - 56
bake - September 2013 - Nick Lachey Sings to the Pretzel Cheeseburger
bake - September 2013 - Coffee & Donuts
bake - September 2013 - 59
bake - September 2013 - Health-conscious Cake Coloring
bake - September 2013 - 61
bake - September 2013 - 62
bake - September 2013 - 63
bake - September 2013 - Retro Colors Reemerge
bake - September 2013 - 65
bake - September 2013 - 66
bake - September 2013 - 67
bake - September 2013 - Gourmet Market Cupcakes
bake - September 2013 - 69
bake - September 2013 - 70
bake - September 2013 - 71
bake - September 2013 - Cafe - Targeting the Office
bake - September 2013 - 73
bake - September 2013 - 74
bake - September 2013 - 75
bake - September 2013 - Cakes for a Cause
bake - September 2013 - 77
bake - September 2013 - 78
bake - September 2013 - 79
bake - September 2013 - 80
bake - September 2013 - 81
bake - September 2013 - 82
bake - September 2013 - Products
bake - September 2013 - 84
bake - September 2013 - 85
bake - September 2013 - 86
bake - September 2013 - Product Showcase
bake - September 2013 - 88
bake - September 2013 - Classifieds
bake - September 2013 - 90
bake - September 2013 - Ad Index
bake - September 2013 - 92
bake - September 2013 - 93
bake - September 2013 - 94
bake - September 2013 - Bakemark's Panaderia
bake - September 2013 - PAN2
bake - September 2013 - Carta De Introduccion - Celebraciones de Otono
bake - September 2013 - Introductory Letter - Autumn Celebrations
bake - September 2013 - PAN5
bake - September 2013 - Pan Y Horneo - Panes Festivos
bake - September 2013 - PAN7
bake - September 2013 - PAN8
bake - September 2013 - PAN9
bake - September 2013 - Pasteles Y Decoraciones - Postres Convenientes
bake - September 2013 - PAN11
bake - September 2013 - PAN12
bake - September 2013 - PAN13
bake - September 2013 - Tendencias Demográficas
bake - September 2013 - PAN15
bake - September 2013 - PAN16
bake - September 2013 - PAN17
bake - September 2013 - Perfiles - Panchita's Bakery
bake - September 2013 - PAN19
bake - September 2013 - Perfiles - La Estrella
bake - September 2013 - PAN21
bake - September 2013 - Perfiles - Panadería Vanessa
bake - September 2013 - PAN23
bake - September 2013 - Perfiles - Los Álamos
bake - September 2013 - PAN25
bake - September 2013 - PAN26
bake - September 2013 - Idesa De Mercadeo Especiales
bake - September 2013 - Rectas Destacadas
bake - September 2013 - PAN29
bake - September 2013 - PAN30
bake - September 2013 - PAN31
bake - September 2013 - Productos Destacados - Productos con mejor resultado por BakeMark
bake - September 2013 - PAN33
bake - September 2013 - Bread and Baking - Holiday Breads
bake - September 2013 - PAN35
bake - September 2013 - Cakes and Decorating - Convenient Desserts
bake - September 2013 - PAN37
bake - September 2013 - PAN38
bake - September 2013 - Demographic Trends
bake - September 2013 - PAN40
bake - September 2013 - PAN41
bake - September 2013 - Profiles - Panchita's Bakery
bake - September 2013 - PAN43
bake - September 2013 - Profiles - La Estrella
bake - September 2013 - PAN45
bake - September 2013 - Profiles - Los Álamos
bake - September 2013 - PAN47
bake - September 2013 - Profiles - Panadería Vanessa
bake - September 2013 - Featured Recipes
bake - September 2013 - Merchandising Tips
bake - September 2013 - Featured Products
bake - September 2013 - PAN52
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