bake - September 2013 - PAN40
core segment that accounts for 37%
of the group’s total spending power—
and this spending power is increasing.
Upscale Hispanics control $4 out of
every $10 Hispanic spend dollars,
making this growing segment an
essential component for Hispanic
marketers as well as all upscale
marketers in the general market.
According to Nielsen and the
Association of Hispanic Advertising
Agencies, upscale Hispanics live in a
world of cultural duality, and provide
lifetime value and upside opportunities for many high-end and luxury
brands. Defined as Hispanic households earning $50,000 to $100,000 in
annual income, upscale Hispanics are
the most influential segment since the
baby boomers and will drive shifts in
category consideration, purchasing
behavior and brand relationship. In
2012, the 15 million upscale Hispanic
in the US accounted for 29% of the
country’s Hispanic population—and
that figure is expected to double by
2050.
Deeper pockets don’t translate
to increased assimilation. Upscale
Hispanics live in two cultures, as
three-quarters speak both English and
Spanish. Further, upscale Hispanics
spend more on fresh ingredients than
general US Hispanic population, as
40
SEPTEMBER 13
|
PANADERIA
feeding their growing families healthy
and nutritious food is a priority.
Upscale Hispanics are younger
than upscale non-Hispanic Whites (33
years old compared with 39 years old)
and they live active lifestyles, often
with young families. In fact, 85% of
upscale Hispanics have a household
size of three or more, compared with
65% of upscale non-Hispanics.
While upscale Hispanics reside
across the country, they are mostly
concentrated in urban areas such as
Los Angeles, New York, Houston and
Miami, although they show significant
representation in secondary markets
such as Honolulu and Washington,
D.C. and Oklahoma City.
THE RISING INFLUENCE OF
WOMEN
Hispanic women are gaining
prominence in the US and are
becoming a strong influence on the
mainstream economy. With 52 million
in the US population, Hispanics
collectively have an impressive
buying power of $1.2 trillion. Within
the overall Hispanic demographic,
however, the women are the ones in
the driver’s seat, according to a recent
report published by Nielsen.
Hispanic women are the growth
engine of the US female population
and are expected to represent 30% of
the total female population by 2060,
while the non-Hispanic white female
population is expected to drop to
43%. With 86% of Hispanic women
at the helm of purchasing decisions in
households, the times are changing
and economic power is shifting.
“Latinas are a key driver of
economic influence, giving marketers
an opportunity to establish new
and loyal consumer relationships
by acknowledging the needs and
following the unique behavior trends
of Hispanic women,” says Mónica Gil,
senior vice president, public affairs
and government relations at Nielsen.
In significant areas, Latinas are
avid users of technology and social
media to stay culturally connected
while they’re on-the-go and their dayto-day activities.
For many, personal technology
and social networking are helping
them maintain their ethnic culture,
language and traditions.
Bilingual language proficiency
has significantly increased among
Hispanic women, while the proportion of Spanish dominance has held
steady and the proportion of English
dominance has declined significantly.
Hispanic households will
spend $400,000 more than white
bake - September 2013
Table of Contents for the Digital Edition of bake - September 2013
bake - September 2013
Editor's Note - The Distribution Issue
Table of Contents
News Bites - Reiser appoints Sr. VP of sales & marketing
In2food adds Pavoni line
Lucks receives Superior AIB ratings
Smallcakes to expand nationally
Hot Bread Kitchen features challahs
CIA/San Antonio adds baking, pastry arts degree
Management - PayPal Plugs into POS
Deducting Charitable Contributions
Labor Front - Come in, We’re Open
Legislation - A Definition for Gluten-Free
Ingredients - The Low-Down on Fats
The Best of Bread
Bakeries keep on truckin'
Get in Shape with Football
Sold in 30 Seconds
Honey for Health
Artisan Bread Alternatives
Bring that Cheese
Pretzel Popularity
Nick Lachey Sings to the Pretzel Cheeseburger
Coffee & Donuts
Health-conscious Cake Coloring
Retro Colors Reemerge
Gourmet Market Cupcakes
Cafe - Targeting the Office
Cakes for a Cause
Products
Product Showcase
Classifieds
Ad Index
Bakemark's Panaderia
Carta De Introduccion - Celebraciones de Otono
Introductory Letter - Autumn Celebrations
Pan Y Horneo - Panes Festivos
Pasteles Y Decoraciones - Postres Convenientes
Tendencias Demográficas
Perfiles - Panchita's Bakery
Perfiles - La Estrella
Perfiles - Panadería Vanessa
Perfiles - Los Álamos
Idesa De Mercadeo Especiales
Rectas Destacadas
Productos Destacados - Productos con mejor resultado por BakeMark
Bread and Baking - Holiday Breads
Cakes and Decorating - Convenient Desserts
Demographic Trends
Profiles - Panchita's Bakery
Profiles - La Estrella
Profiles - Los Álamos
Profiles - Panadería Vanessa
Featured Recipes
Merchandising Tips
Featured Products
bake - September 2013 - FC1
bake - September 2013 - FC2
bake - September 2013 - bake - September 2013
bake - September 2013 - 2
bake - September 2013 - Editor's Note - The Distribution Issue
bake - September 2013 - 4
bake - September 2013 - 5
bake - September 2013 - Table of Contents
bake - September 2013 - 7
bake - September 2013 - Smallcakes to expand nationally
bake - September 2013 - 9
bake - September 2013 - CIA/San Antonio adds baking, pastry arts degree
bake - September 2013 - 11
bake - September 2013 - Management - PayPal Plugs into POS
bake - September 2013 - 13
bake - September 2013 - Deducting Charitable Contributions
bake - September 2013 - 15
bake - September 2013 - 16
bake - September 2013 - 17
bake - September 2013 - Labor Front - Come in, We’re Open
bake - September 2013 - 19
bake - September 2013 - Legislation - A Definition for Gluten-Free
bake - September 2013 - 21
bake - September 2013 - Ingredients - The Low-Down on Fats
bake - September 2013 - 23
bake - September 2013 - The Best of Bread
bake - September 2013 - 25
bake - September 2013 - 26
bake - September 2013 - 27
bake - September 2013 - 28
bake - September 2013 - 29
bake - September 2013 - 30
bake - September 2013 - 31
bake - September 2013 - Bakeries keep on truckin'
bake - September 2013 - 33
bake - September 2013 - 34
bake - September 2013 - 35
bake - September 2013 - Get in Shape with Football
bake - September 2013 - 37
bake - September 2013 - 38
bake - September 2013 - 39
bake - September 2013 - Sold in 30 Seconds
bake - September 2013 - 41
bake - September 2013 - 42
bake - September 2013 - 43
bake - September 2013 - Honey for Health
bake - September 2013 - 45
bake - September 2013 - Artisan Bread Alternatives
bake - September 2013 - 47
bake - September 2013 - 48
bake - September 2013 - 49
bake - September 2013 - Bring that Cheese
bake - September 2013 - 51
bake - September 2013 - 52
bake - September 2013 - 53
bake - September 2013 - Pretzel Popularity
bake - September 2013 - 55
bake - September 2013 - 56
bake - September 2013 - Nick Lachey Sings to the Pretzel Cheeseburger
bake - September 2013 - Coffee & Donuts
bake - September 2013 - 59
bake - September 2013 - Health-conscious Cake Coloring
bake - September 2013 - 61
bake - September 2013 - 62
bake - September 2013 - 63
bake - September 2013 - Retro Colors Reemerge
bake - September 2013 - 65
bake - September 2013 - 66
bake - September 2013 - 67
bake - September 2013 - Gourmet Market Cupcakes
bake - September 2013 - 69
bake - September 2013 - 70
bake - September 2013 - 71
bake - September 2013 - Cafe - Targeting the Office
bake - September 2013 - 73
bake - September 2013 - 74
bake - September 2013 - 75
bake - September 2013 - Cakes for a Cause
bake - September 2013 - 77
bake - September 2013 - 78
bake - September 2013 - 79
bake - September 2013 - 80
bake - September 2013 - 81
bake - September 2013 - 82
bake - September 2013 - Products
bake - September 2013 - 84
bake - September 2013 - 85
bake - September 2013 - 86
bake - September 2013 - Product Showcase
bake - September 2013 - 88
bake - September 2013 - Classifieds
bake - September 2013 - 90
bake - September 2013 - Ad Index
bake - September 2013 - 92
bake - September 2013 - 93
bake - September 2013 - 94
bake - September 2013 - Bakemark's Panaderia
bake - September 2013 - PAN2
bake - September 2013 - Carta De Introduccion - Celebraciones de Otono
bake - September 2013 - Introductory Letter - Autumn Celebrations
bake - September 2013 - PAN5
bake - September 2013 - Pan Y Horneo - Panes Festivos
bake - September 2013 - PAN7
bake - September 2013 - PAN8
bake - September 2013 - PAN9
bake - September 2013 - Pasteles Y Decoraciones - Postres Convenientes
bake - September 2013 - PAN11
bake - September 2013 - PAN12
bake - September 2013 - PAN13
bake - September 2013 - Tendencias Demográficas
bake - September 2013 - PAN15
bake - September 2013 - PAN16
bake - September 2013 - PAN17
bake - September 2013 - Perfiles - Panchita's Bakery
bake - September 2013 - PAN19
bake - September 2013 - Perfiles - La Estrella
bake - September 2013 - PAN21
bake - September 2013 - Perfiles - Panadería Vanessa
bake - September 2013 - PAN23
bake - September 2013 - Perfiles - Los Álamos
bake - September 2013 - PAN25
bake - September 2013 - PAN26
bake - September 2013 - Idesa De Mercadeo Especiales
bake - September 2013 - Rectas Destacadas
bake - September 2013 - PAN29
bake - September 2013 - PAN30
bake - September 2013 - PAN31
bake - September 2013 - Productos Destacados - Productos con mejor resultado por BakeMark
bake - September 2013 - PAN33
bake - September 2013 - Bread and Baking - Holiday Breads
bake - September 2013 - PAN35
bake - September 2013 - Cakes and Decorating - Convenient Desserts
bake - September 2013 - PAN37
bake - September 2013 - PAN38
bake - September 2013 - Demographic Trends
bake - September 2013 - PAN40
bake - September 2013 - PAN41
bake - September 2013 - Profiles - Panchita's Bakery
bake - September 2013 - PAN43
bake - September 2013 - Profiles - La Estrella
bake - September 2013 - PAN45
bake - September 2013 - Profiles - Los Álamos
bake - September 2013 - PAN47
bake - September 2013 - Profiles - Panadería Vanessa
bake - September 2013 - Featured Recipes
bake - September 2013 - Merchandising Tips
bake - September 2013 - Featured Products
bake - September 2013 - PAN52
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