bake - September 2013 - PAN41

non-Hispanics in the remainder
of their lifetimes, according to
Geoscape research.
And every 30 seconds, a
Hispanic turns 18 years old in the US,
amplifying the influence of the country’s fastest growing ethnic minority.
A new study finds that Hispanics stay
true to significant commonalities when
it comes to food, in particular their
preference for fresh, local and whole
ingredients and traditional dishes that
help preserve their connection to their
family and country of origin.
In a study jointly developed and
conducted by consumer research
firm The Hartman Group and
MSLGROUP, the Multi-Cultural
Latino Consumer report reveals that
Hispanics will choose fresh foods over
packaged food (82%), buy more local
products today than a year ago (51%)
and eat meals influenced by country
of origin (63%).
The study results illustrate that
Hispanics identify food as an important element of daily life, leveraging
meals as a central enabler of togetherness. One third of Hispanic consumers
emphasize the value of sitting around
the table to share a meal, compared
with 22% of non-Hispanics.
“Cooking is a labor of love and
the study affirmed how gatherings

are a treasured everyday opportunity
to savor authentic flavors and enjoy
recipes passed down for generations,” says Laurie Demeritt, CEO
at The Hartman Group. “To market
food focused on nutritional strengths
fails to capitalize on its greater role
as being a social conduit.”
THE LUNCH OPPORTUNITY

Based on findings in a related
study, US Hispanics enjoy their
largest meal of the day at lunch
and consume more of these meals
in the home than away-from-home.
As a result, this large population
group is influencing overall growth
in the food categories they typically consume at lunch, reports The
NPD Group.
Seventy-three percent of US
Hispanics’ lunch meals are prepared
and consumed in-home compared
to 62% of non-Hispanics, according
to NPD’s National Eating Trends
Hispanic, which is a year-long study
of US Hispanics’ eating behaviors.
Spanish-language dominant
US Hispanics represent just 29%

of total lunch traffic at restaurants compared to 34% for nonHispanics, and total Hispanics
represent 32% of foodservice lunch
visits, according to NPD CREST
Hispanic, which continually tracks
how US Hispanics, by level of
acculturation, use restaurants.
With lunch being the largest
meal of the day for US Hispanics,
there is a greater diversity of foods
prepared by Hispanics compared
to non-Hispanics.
For example, while sandwiches
are the top items for Hispanics,
they are only present at 18% of
afternoon meals (38% for nonHispanics), according to NPD.
Sandwiches are very closely
followed by soup and rice as top
dishes during the afternoon meal.
In fact, 13% of Hispanics’ afternoon
meals include rice, compared to
just one percent for non-Hispanics.
There is also evidence that many of
these rice dishes are either homemade or partly homemade, as they
are often prepared using cooking
oils and spices.
SEPTEMBER 13

PANADERIA

bake - September 2013

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