bake - October 2013 - 20
sprinkles on top
From the very start of Sprinkles Cupcakes in
2005, exemplary design and strict attention
to detail are cornerstones of their success.
by jOhn unrein
PhOTOgraPhy COurTesy Of sPrinkles
CuPCakes
Candace nelson, founder and pastry chef of sprinkles
with the launch of sprinkles ice Cream. future expan-
Cupcakes, started this now iconic bakery in 2005,
sion plans include a franchise agreement that will bring
bringing a sophisticated take on the classic american
34 sprinkles Cupcakes bakeries to the Middle east.
cupcake and turning sprinkles into an overnight sensation. sprinkles cupcakes, made from premium ingredi-
Designed by architect andrea lenardin, sprinkles
ents and baked fresh throughout the day, inspire long
evokes the memory of european bakeries flooded
lines of devoted fans, as well as accolades from the
with the smell of baked goods and awash in natural
likes of Oprah Winfrey, Blake lively, katie holmes,
light. The pure material palette speaks to the quality
ryan seacrest and Barbra streisand. a former invest-
of ingredients, while signature design elements reflect
ment banker, nelson followed her love of baking and
the playfulness and joy of the sprinkles experience.
is a graduate of Tante Marie’s Professional Pastry
sprinkles Beverly hills was the recipient of two aia
Program in san francisco and Wesleyan university.
los angeles restaurant design awards.
Today, sprinkles boasts 12 locations nationwide, a trav-
To gain a deeper understanding of the story behind
eling sprinklesmobile (the world’s first cupcake truck)
their success, we conducted the following exclusive
and sells its cupcake mixes at more than 250 Williams-
interview with nelson to gain her take on why design
sonoma stores throughout the us and Canada. in 2012,
matters so much to the consumer, and where she
sprinkles introduced the world’s first Cupcake aTM
draws her inspirations. from her answers, you will
and continued its foray into classic american desserts
see clearly why sprinkles is on top of its game.
20 < OCT 2013 | bakemag.com
http://www.bakemag.com
bake - October 2013
Table of Contents for the Digital Edition of bake - October 2013
bake - October 2013
Editor's Note - Designer Treats
Table of Contents
News Bites - Cake Boss Bakeware Makes National Debut
Drake’s Cakes Return To Stores
Swipe Fee Settlement Ignores Small Business
The Piping Gourmets Launch Gluten-Free Whoopie Pies
Readers Vote Frederick’s as Best Bakery
Noted Baker, Chef Opens New Shop In Maine
Crumbs to Open Gluten-Free Dessert Shop
Management - Signage in the Shop
Tax Tips - Resource for Health Care Tax Credits
Labor Front - Navigating the Affordable Care Act
Legislation - Minimum Wage Hikes
Ingredients - Sugar Under Scrutiny
Sprinkles on Top
Your Bakery Online
Budget Interiors
Sales Catcher
The Art of Ciabatta
The Holiday Rush
Whoopie Pies Wow with Flavor
Wow Desserts
Cafe - A Healthier America
Design Awards
Products
Product Showcase
Classifieds
Ad Index
bake - October 2013 - bb1
bake - October 2013 - bb2
bake - October 2013 - bake - October 2013
bake - October 2013 - 2
bake - October 2013 - Editor's Note - Designer Treats
bake - October 2013 - 4
bake - October 2013 - Table of Contents
bake - October 2013 - Swipe Fee Settlement Ignores Small Business
bake - October 2013 - 7
bake - October 2013 - Crumbs to Open Gluten-Free Dessert Shop
bake - October 2013 - 9
bake - October 2013 - Management - Signage in the Shop
bake - October 2013 - 11
bake - October 2013 - Tax Tips - Resource for Health Care Tax Credits
bake - October 2013 - 13
bake - October 2013 - Labor Front - Navigating the Affordable Care Act
bake - October 2013 - 15
bake - October 2013 - Legislation - Minimum Wage Hikes
bake - October 2013 - 17
bake - October 2013 - Ingredients - Sugar Under Scrutiny
bake - October 2013 - 19
bake - October 2013 - Sprinkles on Top
bake - October 2013 - 21
bake - October 2013 - 22
bake - October 2013 - 23
bake - October 2013 - 24
bake - October 2013 - 25
bake - October 2013 - 26
bake - October 2013 - 27
bake - October 2013 - 28
bake - October 2013 - 29
bake - October 2013 - 30
bake - October 2013 - 31
bake - October 2013 - Your Bakery Online
bake - October 2013 - 33
bake - October 2013 - 34
bake - October 2013 - 35
bake - October 2013 - Budget Interiors
bake - October 2013 - 37
bake - October 2013 - 38
bake - October 2013 - 39
bake - October 2013 - Sales Catcher
bake - October 2013 - 41
bake - October 2013 - 42
bake - October 2013 - 43
bake - October 2013 - The Art of Ciabatta
bake - October 2013 - 45
bake - October 2013 - 46
bake - October 2013 - 47
bake - October 2013 - The Holiday Rush
bake - October 2013 - 49
bake - October 2013 - Whoopie Pies Wow with Flavor
bake - October 2013 - 51
bake - October 2013 - 52
bake - October 2013 - 53
bake - October 2013 - Wow Desserts
bake - October 2013 - 55
bake - October 2013 - Cafe - A Healthier America
bake - October 2013 - 57
bake - October 2013 - Design Awards
bake - October 2013 - 59
bake - October 2013 - 60
bake - October 2013 - 61
bake - October 2013 - Products
bake - October 2013 - 63
bake - October 2013 - Product Showcase
bake - October 2013 - Classifieds
bake - October 2013 - 66
bake - October 2013 - Ad Index
bake - October 2013 - 68
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