bake - October 2013 - 32

your
bakery
online

Building your brand
and maintaining
consistency online is
easier than you think.

A

B

BY TIMMY TRABON
Branding online is one of the primary avenues in
Top Left:

which your business is marketed to a potential

A: Baked

customer. Online exposure can be the deciding factor

Brooklyn, NY

that determines whether or not a shopper even visits

bakednyc.com

your brick and mortar location.

C

B: Tartine Bakery
San Francisco, CA

Maintaining your brand

tartinebakery.com

Thomas Willetto, owner of Indulge Bakery in

little to no experience with web development. These

C: Ithaca Bakery

Lafayette, CO, reached out to a marketing ﬁrm for

sites provide premade templates that can be easily

Ithaca, NY

assistance during the early stages of the company’s

altered and adapted to ﬁt your company’s brand

ithacabakery.com

online development. While some of the services were

and online objectives.

too expensive at the time, the consultations and
advising gained from the relationship was essential

Wix is one of the more user-friendly web building

to their company’s online development, he says.

resources, yet it also offers advanced design features.
In addition, it’s ideal for the foodservice industry,

“I think it’s critical to our success to have an excellent

providing a number of templates designed speciﬁ-

website that is very consistent with what you would

cally for restaurants and bars.

ﬁnd in our building,” Willetto says. “If your website
is cheap, consumers see that.”

“Today’s user-friendly, free web tools cancel both
technological barriers and budgetary concerns,”

Building the website

says Eric Mason, director of communications at Wix.

You don’t necessarily have to be able to afford an

“Platforms like Wix make it easy to integrate your

impressive (and expensive) designer to build your

bakery’s menu online, embed an OpenTable reserva-

website. There are a number of website builders that

tion form, and add social features popular with

are designed speciﬁcally for consumers who have

customers.”

32 < OCT 2013 | bakemag.com

http://www.bakednyc.com http://www.tartinebakery.com http://www.ithacabakery.com http://www.bakemag.com

bake - October 2013

Table of Contents for the Digital Edition of bake - October 2013

bake - October 2013
Editor's Note - Designer Treats
Table of Contents
News Bites - Cake Boss Bakeware Makes National Debut
Drake’s Cakes Return To Stores
Swipe Fee Settlement Ignores Small Business
The Piping Gourmets Launch Gluten-Free Whoopie Pies
Readers Vote Frederick’s as Best Bakery
Noted Baker, Chef Opens New Shop In Maine
Crumbs to Open Gluten-Free Dessert Shop
Management - Signage in the Shop
Tax Tips - Resource for Health Care Tax Credits
Labor Front - Navigating the Affordable Care Act
Legislation - Minimum Wage Hikes
Ingredients - Sugar Under Scrutiny
Sprinkles on Top
Your Bakery Online
Budget Interiors
Sales Catcher
The Art of Ciabatta
The Holiday Rush
Whoopie Pies Wow with Flavor
Wow Desserts
Cafe - A Healthier America
Design Awards
Products
Product Showcase
Classifieds
Ad Index
bake - October 2013 - bb1
bake - October 2013 - bb2
bake - October 2013 - bake - October 2013
bake - October 2013 - 2
bake - October 2013 - Editor's Note - Designer Treats
bake - October 2013 - 4
bake - October 2013 - Table of Contents
bake - October 2013 - Swipe Fee Settlement Ignores Small Business
bake - October 2013 - 7
bake - October 2013 - Crumbs to Open Gluten-Free Dessert Shop
bake - October 2013 - 9
bake - October 2013 - Management - Signage in the Shop
bake - October 2013 - 11
bake - October 2013 - Tax Tips - Resource for Health Care Tax Credits
bake - October 2013 - 13
bake - October 2013 - Labor Front - Navigating the Affordable Care Act
bake - October 2013 - 15
bake - October 2013 - Legislation - Minimum Wage Hikes
bake - October 2013 - 17
bake - October 2013 - Ingredients - Sugar Under Scrutiny
bake - October 2013 - 19
bake - October 2013 - Sprinkles on Top
bake - October 2013 - 21
bake - October 2013 - 22
bake - October 2013 - 23
bake - October 2013 - 24
bake - October 2013 - 25
bake - October 2013 - 26
bake - October 2013 - 27
bake - October 2013 - 28
bake - October 2013 - 29
bake - October 2013 - 30
bake - October 2013 - 31
bake - October 2013 - Your Bakery Online
bake - October 2013 - 33
bake - October 2013 - 34
bake - October 2013 - 35
bake - October 2013 - Budget Interiors
bake - October 2013 - 37
bake - October 2013 - 38
bake - October 2013 - 39
bake - October 2013 - Sales Catcher
bake - October 2013 - 41
bake - October 2013 - 42
bake - October 2013 - 43
bake - October 2013 - The Art of Ciabatta
bake - October 2013 - 45
bake - October 2013 - 46
bake - October 2013 - 47
bake - October 2013 - The Holiday Rush
bake - October 2013 - 49
bake - October 2013 - Whoopie Pies Wow with Flavor
bake - October 2013 - 51
bake - October 2013 - 52
bake - October 2013 - 53
bake - October 2013 - Wow Desserts
bake - October 2013 - 55
bake - October 2013 - Cafe - A Healthier America
bake - October 2013 - 57
bake - October 2013 - Design Awards
bake - October 2013 - 59
bake - October 2013 - 60
bake - October 2013 - 61
bake - October 2013 - Products
bake - October 2013 - 63
bake - October 2013 - Product Showcase
bake - October 2013 - Classifieds
bake - October 2013 - 66
bake - October 2013 - Ad Index
bake - October 2013 - 68
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