contents 10 20 32 36 40 50 FEATURES 20 32 36 40 SPRINKLES ON TOP YOUR BAKERY ONLINE BUDGET INTERIORS SALES CATCHER Designed by Andrea Lenardin, Sprinkles Cupcakes conjures visions of European bakeries flooded with the smell of baked goods and awash in natural light. Design elements reflect the Sprinkles experience. Customers often see your brand for the first time online. This exposure can be the deciding factor that determines whether or not a shopper ever visits your brick and mortar location. Your store’s interior design makes a difference and sends a message to your customers. With creativity and ingenuity, you can design and decorate your bakery without breaking the bank. Recently, Titus Bakery invested in something that bakers often overlook, the outside of its building. The end result far exceeded owner Terry Rake’s expectation and doubled estimated weekly sales. DEPARTMENTS COVER 06 News Bites 18 Ingredients 10 Management 44 Bread and Baking 12 Tax Tips 50 Cake 14 Labor Front 56 Cafe 16 Legislation 62 Product Trends Candace Nelson, founder and pastry chef of Sprinkles Cupcakes, left investment banking to follow her love of baking by way of Tante Marie’s Professional Pastry Program in San Francisco. Photography courtesy of Sprinkles Cupcakes (page 20) bakemag.com | OCT 2013 > 05http://www.bakemag.com