bake - October 2013 - 50
Whoopie Pies
Wow with Flavor
One Girl Cookes offers two primary flavors of whoopie pies, chocolate and
pumpkin. Surprisingly, pumpkin remains the most popular flavor all year.
Whoopie pies have been nearing the spotlight now for several
Crofton explains that honing in on superior quality is one
years, easily attracting the attention of shoppers with innovative
of the benefits of not offering a huge variety of flavors, hence
flavors, textures, and convenience. While they might not be the
the bakery’s two flavors of whoopie pies. On the other hand,
next cupcake, they certainly offer bakers an incredible opportu-
One Girl Cookies will offer seasonal whoopie pie varieties oc-
nity to offer new flavors and styles, drawing from the abundant
casionally.
originality in the cake world.
“You want to come up with a new item and keep people excited
Perfect and innovate flavors
about what you’re doing,” Crofton says. “At the same time, you
In many regards, the flavor trends in the whoopie pie category
don’t want to have so many new things that you stop making
mirror other cake items. Red velvet, white and chocolate are
the ones that brought the shoppers in the first place.”
the biggest sellers. Lemon places right up there as well, says
Elizabeth Riggs, project manager at Bakery Crafts,
Whoopie pies offer a tremendous opportunity for experimenting with new and exotic flavors. Society Bakery in Dallas, TX,
So when developing your line of whoopie pie flavors, it could be
takes the whoopie pie innovation to new heights with the
valuable to evaluate the most popular flavors in your cake and
Bread Pudding whoopie pie. This concoction is basically a por-
cupcake categories. Those sales could be a valuable resource
table bread pudding that you don’t have to eat with a spoon,
in determining what flavors will be a home run in the whoopie
according to Roshi Muns owner of Society Bakery.
pie category. That’s not to say there might not be a few outlier
flavors that develop popularity as whoopie pies.
The creative dessert is a bread pudding on the two sides with
a rum cream sauce in the middle with flavors of cinnamon.
One Girl Cookies, in Brooklyn, NY, offers two varieties of
Heated up, the inner sauce is more like the oozing traditional
whoopie pies. The chocolate and pumpkin flavors both contain
bread pudding. It’s also served cold.
a vanilla cream cheese filling. Surprisingly, the pumpkin whoopie
pie, what one might assume as a more seasonal flavor, is actu-
“We sell the bread pudding year-round. It’s a whole other
ally the most popular flavor.
league. It’s unique, it doesn’t even really look like a traditional
whoopie pie. It’s one of our most requested flavors,” Muns says.
“Things that are chocolate tend to move pretty quickly in our
bakery, but the pumpkin gives a really great texture and there’s
Governor’s Restaurant & Bakery in Old Town, ME, winner of
molasses in it. I think that both texturally and flavor-wise, it is a
the Best Flavored Whoopie Pie in the 2013 Maine Whoopie Pie
very familiar treat, so people respond very well to it,” says David
Festival, finds that whoopie pies are the ideal medium for in-
Crofton, chef at One Girl Cookies.
novative flavors.
50 < OCT 2013 | bakemag.com
http://www.bakemag.com
bake - October 2013
Table of Contents for the Digital Edition of bake - October 2013
bake - October 2013
Editor's Note - Designer Treats
Table of Contents
News Bites - Cake Boss Bakeware Makes National Debut
Drake’s Cakes Return To Stores
Swipe Fee Settlement Ignores Small Business
The Piping Gourmets Launch Gluten-Free Whoopie Pies
Readers Vote Frederick’s as Best Bakery
Noted Baker, Chef Opens New Shop In Maine
Crumbs to Open Gluten-Free Dessert Shop
Management - Signage in the Shop
Tax Tips - Resource for Health Care Tax Credits
Labor Front - Navigating the Affordable Care Act
Legislation - Minimum Wage Hikes
Ingredients - Sugar Under Scrutiny
Sprinkles on Top
Your Bakery Online
Budget Interiors
Sales Catcher
The Art of Ciabatta
The Holiday Rush
Whoopie Pies Wow with Flavor
Wow Desserts
Cafe - A Healthier America
Design Awards
Products
Product Showcase
Classifieds
Ad Index
bake - October 2013 - bb1
bake - October 2013 - bb2
bake - October 2013 - bake - October 2013
bake - October 2013 - 2
bake - October 2013 - Editor's Note - Designer Treats
bake - October 2013 - 4
bake - October 2013 - Table of Contents
bake - October 2013 - Swipe Fee Settlement Ignores Small Business
bake - October 2013 - 7
bake - October 2013 - Crumbs to Open Gluten-Free Dessert Shop
bake - October 2013 - 9
bake - October 2013 - Management - Signage in the Shop
bake - October 2013 - 11
bake - October 2013 - Tax Tips - Resource for Health Care Tax Credits
bake - October 2013 - 13
bake - October 2013 - Labor Front - Navigating the Affordable Care Act
bake - October 2013 - 15
bake - October 2013 - Legislation - Minimum Wage Hikes
bake - October 2013 - 17
bake - October 2013 - Ingredients - Sugar Under Scrutiny
bake - October 2013 - 19
bake - October 2013 - Sprinkles on Top
bake - October 2013 - 21
bake - October 2013 - 22
bake - October 2013 - 23
bake - October 2013 - 24
bake - October 2013 - 25
bake - October 2013 - 26
bake - October 2013 - 27
bake - October 2013 - 28
bake - October 2013 - 29
bake - October 2013 - 30
bake - October 2013 - 31
bake - October 2013 - Your Bakery Online
bake - October 2013 - 33
bake - October 2013 - 34
bake - October 2013 - 35
bake - October 2013 - Budget Interiors
bake - October 2013 - 37
bake - October 2013 - 38
bake - October 2013 - 39
bake - October 2013 - Sales Catcher
bake - October 2013 - 41
bake - October 2013 - 42
bake - October 2013 - 43
bake - October 2013 - The Art of Ciabatta
bake - October 2013 - 45
bake - October 2013 - 46
bake - October 2013 - 47
bake - October 2013 - The Holiday Rush
bake - October 2013 - 49
bake - October 2013 - Whoopie Pies Wow with Flavor
bake - October 2013 - 51
bake - October 2013 - 52
bake - October 2013 - 53
bake - October 2013 - Wow Desserts
bake - October 2013 - 55
bake - October 2013 - Cafe - A Healthier America
bake - October 2013 - 57
bake - October 2013 - Design Awards
bake - October 2013 - 59
bake - October 2013 - 60
bake - October 2013 - 61
bake - October 2013 - Products
bake - October 2013 - 63
bake - October 2013 - Product Showcase
bake - October 2013 - Classifieds
bake - October 2013 - 66
bake - October 2013 - Ad Index
bake - October 2013 - 68
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