bake - January 2014 - 21
"Vanilla Bake Shop has quickly made a name for
themselves, not just in Los Angeles, but nationwide,
as one of the preeminent bakeries out there today."
Joe Waller, vice president of business development for HMSHost
It is this type of local following that convinced
The majority of Vanilla's core menu is the same,
HMSHost, which manages culinary venues at more
featuring Cupcake Babies, cupcakes, French maca-
than 100 airports worldwide, including Los Angeles,
rons, cookies and bars (lemon, brownies and caramel
to select Vanilla Bake Shop to be the sweet spot of
bars with walnuts). Specialty sweets include prepack-
the new Tom Bradley International Terminal, which
aged Salted Pecan Chip Shortbread cookies and
opened in September 2013 after a $1.9 billion make-
Chocolate Sablés, which Amy makes with flour, cocoa
over. "Vanilla Bake Shop has quickly made a name for
powder, sea salt, butter, sugar and vanilla beans.
themselves, not just in Los Angeles, but nationwide,
as one of the preeminent bakeries out there today,"
At the Santa Monica and Westfield Century City loca-
says HMSHost's Joe Waller, vice president of busi-
tions, Vanilla offers an expanded menu of cakes, tarts,
ness development. "Amy and Jeremy have worked
pies, cheesecakes, and icebox desserts (chilled layer
incredibly hard to grow their brand from scratch,
desserts like Southern Banana Pudding served in old-
and HMSHost is proud to be able to help perpetuate
fashioned mason jars or as individual shots). Another
Vanilla Bake Shop's growth."
popular novelty item is their Cake Lollipops, which
come in three flavors: dark chocolate truffle, Southern
Vanilla's third location, which is operated by HMSHost,
red velvet, and vanilla bean.
is one of more than 60 options in Westfield's new
dining and retail collection at the new TBIT, featuring
A love for baking
celebrated local and leading global brands, and
The inspiration for Vanilla Bake Shop began when
cutting-edge design. LAX handles more than 1,500
Amy, the head pastry chef and co-owner, was
nd
flights every 24 hours.
a young girl admiring her mother's ability
other's
to make homemade cakes and sweets.
nd
Vanilla's product mix differs at the airport location,
Years later, that admiration turned
compared with their other two bakeries in Santa
into a culinary degree, and the
he
Monica and the Century City Westfield Shopping
desire to open a charming
Center. "Grab and go" items go exceptionally well
neighborhood bakery that
at the airport, "so we developed packaging that can
focused on high quality
be taken on a flight easily and can be brought home
ingredients and a timeless
as gifts or enjoyed on the plane, including pre-pack-
taste.
aged cookies, cupcakes, French macarons, bars and
biscotti," Amy says. "We are currently working on
Shortly after Amy gradu-
developing some breakfast bread components for the
ated culinary school and
early morning hours. We also offer sandwiches, salads
Jeremy finished law school,
and yogurt parfaits produced by the HMSHost chefs
they partnered together to
to make it a one-stop shop for travelers."
open Vanilla Bake Shop. "We
e
envisioned a charming neighborhbor-
Given that Vanilla's airport location serves interna-
hood bakery with fresh, from scratch
m
tional travelers, foodservice offerings include sand-
cakes, cupcakes and assorted sweets
ed
wiches in a variety of options such as Chicken Bahn
that focused on high quality ingredients and
y
Mi, Fresca Jamon and Hummus Tray.
timeless taste," Amy says. "Everyone asks us h
how
E
k
bakemag.com | JAN 2014 > 21
http://www.bakemag.com
bake - January 2014
Table of Contents for the Digital Edition of bake - January 2014
bake - January 2014
Editor's Note - Taking Off with Trends
Table of Contents
News Bites - RBA Roadshow to Cincinnati
Bakery Industry Loses Pioneer
Corbion Offers Hydrated Ancient Grains
Lawrence Earns Sustainability Award
My Favorite Things
Management - When to Hire a Consultant
Labor Front - Health Care 2014
Legislation - The Trans Fat Dilemma
Ingredients - Valentine's Chocolates
Chocolate Tempering
Vanilla Takes Off
Finding Growth
The Biscuit Boom
Biscuit Shops Around the Country
A Fresh Approach to Online Sales
Maintaining Safety
New FDA Defense Rule
Investing in Innovation
The Ancients
Start the Party Early
Macaron Magic
Cake Stars
Cafe - Top Trends for 2014
Products
Product Showcase
Classifieds
Ad Index
bake - January 2014 - BB1
bake - January 2014 - BB2
bake - January 2014 - bake - January 2014
bake - January 2014 - 2
bake - January 2014 - Editor's Note - Taking Off with Trends
bake - January 2014 - 4
bake - January 2014 - 5
bake - January 2014 - 6
bake - January 2014 - Table of Contents
bake - January 2014 - Lawrence Earns Sustainability Award
bake - January 2014 - 9
bake - January 2014 - My Favorite Things
bake - January 2014 - 11
bake - January 2014 - Management - When to Hire a Consultant
bake - January 2014 - 13
bake - January 2014 - Labor Front - Health Care 2014
bake - January 2014 - 15
bake - January 2014 - Legislation - The Trans Fat Dilemma
bake - January 2014 - 17
bake - January 2014 - Ingredients - Valentine's Chocolates
bake - January 2014 - Chocolate Tempering
bake - January 2014 - Vanilla Takes Off
bake - January 2014 - 21
bake - January 2014 - 22
bake - January 2014 - 23
bake - January 2014 - 24
bake - January 2014 - 25
bake - January 2014 - 26
bake - January 2014 - 27
bake - January 2014 - 28
bake - January 2014 - 29
bake - January 2014 - 30
bake - January 2014 - 31
bake - January 2014 - Finding Growth
bake - January 2014 - 33
bake - January 2014 - 34
bake - January 2014 - 35
bake - January 2014 - The Biscuit Boom
bake - January 2014 - 37
bake - January 2014 - Biscuit Shops Around the Country
bake - January 2014 - 39
bake - January 2014 - A Fresh Approach to Online Sales
bake - January 2014 - 41
bake - January 2014 - 42
bake - January 2014 - 43
bake - January 2014 - 44
bake - January 2014 - 45
bake - January 2014 - Maintaining Safety
bake - January 2014 - 47
bake - January 2014 - New FDA Defense Rule
bake - January 2014 - 49
bake - January 2014 - Investing in Innovation
bake - January 2014 - 51
bake - January 2014 - 52
bake - January 2014 - 53
bake - January 2014 - The Ancients
bake - January 2014 - 55
bake - January 2014 - Start the Party Early
bake - January 2014 - 57
bake - January 2014 - 58
bake - January 2014 - 59
bake - January 2014 - Macaron Magic
bake - January 2014 - 61
bake - January 2014 - 62
bake - January 2014 - 63
bake - January 2014 - Cake Stars
bake - January 2014 - 65
bake - January 2014 - 66
bake - January 2014 - 67
bake - January 2014 - Cafe - Top Trends for 2014
bake - January 2014 - 69
bake - January 2014 - 70
bake - January 2014 - 71
bake - January 2014 - Products
bake - January 2014 - Product Showcase
bake - January 2014 - Classifieds
bake - January 2014 - Ad Index
bake - January 2014 - 76
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