"New customers came in to shop because they had seen a share from one of their Facebook friends and wanted to check us out." Chris Ketcham, co-owner of Mason's bakery. During the show, brides have vendors initial that they came to the booth. Ten brides and 10 grooms are chosen at the end of the day. They put on smocks and go to the Mason's area where a five tier wedding cake and an a day. As the customers were notified they had one, unusual groom's cake are located. They get the signal they would come in to pick up their cookies and most to go and dive into the cake looking for 10 small boxes purchased more items. The best was new customers containing prizes from jewelry to spa packages to came in because they had seen a share from one of merchandise from Home Depot. their Facebook friends and wanted to check us out." "This is great for me because for 30 days the public Multifaceted promotions hears the bakery's name on the radio. The day of the Mason's helps sponsor a bridal show in the Ft. Myers event, they see the Mason's name posted everywhere area. Starting 30 days prior to the event, the bridal and they remember a unique time in their life when show is advertised on six different radio stations. they jumped into my cake," Ketcham says. "Using Each ad mentions the sponsors including Mason's all five senses is hard to get people to do when it Golden Brown Shine with Quick Shine Enhanced M Egg Wash Replacement with Quick Shine EnhancedTM Egg Wash Replacement * Enhance Profits s Create the Shine that Sells with No lls Sticky Starch Residue * Save Money No Waste as with Egg Wash and Wash s Mix-Type Products * Eliminate Bacterial Risk erial Risk l Contains no eggs, and packaged iin a ackaged n ed osol can hermetically-sealed aerosol ca * Reduce Labor No Prep, Mixing or Cleanup nup * Allergen-Free Formula Formula l * Kosher Pareve *Pat nted Fo mula *Patented Formula Patented Formula e 877-455-4938 | www.custombakingproducts.com 24 < MAR 2014 | bakemag.com Visit us at the IDDBA Show Booth #5961http://www.custombakingproducts.com