bake - March 2014 - 37

4. Develop a marketing strategy.
Your bakery may produce the best wedding cakes
in town, but if no one knows about them, they will
not sell. Developing and implementing a marketing
strategy can help spread the word about your
wedding cakes and turn your creations into cash.
"We participate in the local bridal fair in August and
January, where brides can speak with us and sample
our cakes," Lewandowski says. "We also post pictures
on Facebook, Pinterest, and Instagram, and our
website has information and pricing for our wedding
cakes. This helps brides determine in advance if we're
the right place for them, and as a result, most of our
tastings result in the brides booking us for their event."
To avoid appearing outdated, rework your wedding
cake marketing materials each year to reflect new
trends.

"We generally create three to four
wedding cakes per weekend but
will do eight to twelve per weekend
during our busiest months."
Steve Lewandowski, owner of The Blue Cake Company

5. Use time to your advantage.
To make the most of your marketing dollars, push
your wedding cakes more heavily during the times
of year in which it will matter most.
"We generally create
three to four wedding
cakes per weekend but

Get delicate, buttery flavor
that won't bake out.

will do eight to twelve
per weekend during
our busiest months,
which are June and
July," Lewandowski says.
"October is right behind." 
Keep in mind that most
brides begin looking for
their wedding cake about
four to six months before
their wedding date.
The wedding cake
market is extremely
lucrative, so working
hard to capitalize on
this category can signifiPhOTO cReDIT:
TAYLOR hOWARD PhOTOgRAPhY

cantly improve your
bottom line.

Flake Mor

Pure vegetable puff pastry shortening for puff and
danish pastries trusted by generations of bakers
* Made of the finest domestic vegetable oils
* Crystallized on a chill roll
* Well-tempered before packaging to give superior workability
* Works equally well in conventional and blitz method
* 30# Case: 6 Prints - 5 lb. Each

Try our other great products:
Danish All Blend * All Bake Margarine * Zero Gram Trans Fat Flake Mor * Deluxe All Blend 25%

Allfresh Food Products, Inc.

Phone (847) 869-3100 | www.allfreshfoodproducts.com

bakemag.com | MAR 2014 > 37


http://www.allfreshfoodproducts.com http://www.bakemag.com

bake - March 2014

Table of Contents for the Digital Edition of bake - March 2014

Bake - March 2014
Editor's Note - Brand Building
Table of Contents
News Bites - Bad weather impacts foodservice sales
Online tool helps pre-employment assessments
AB Mauri achieves Safe Quality Food certification
My Favorite Things
Management - Lead Your Bakery
Labor Front - Functional Solutions
Legislation - The New Farm Bill
Ingredients - Strawberry Season
Creative Promotion
The Face of Your Bakery
Unmistaken Identity
Five Tips for Wedding Cakes
Foodservice Trends
Bacon Still Sizzles
Hybrid Pastries
Summer Desserts
Mix It Up
Desserts for Uncommon Occasions
Pizza Crust Boot Camp
That’s A Wrap
Cafe - Add Tea to Your Lineup
Products
Product Showcase
Classifieds
Ad Index
Panaderia - March 2014
Carta De Introduccion - Un Futuro Brillante
Introductory Letter - A Bright Future
Pan Y Horneo - Evite Los Atajos
Pasteles Y Decoraciones - Tendencias Pasteleras
Mejorar sus productos
Perfiles - Panadería Super Mercado
Perfiles - El Rancho Tapatío
Perfiles - La Esperanza
Recetas Destacadas
Productos Destacados
Breads and Baking - Avoid Shortcuts
Cakes and Decorating - Cake Trends
Enhancing Your Products
Profiles - Panadería Super Mercado
Profiles - El Rancho Tapatío
Profiles - La Esperanza
Featured Recipes
Featured Products
bake - March 2014 - bb-1
bake - March 2014 - bb-2
bake - March 2014 - Bake - March 2014
bake - March 2014 - 2
bake - March 2014 - Editor's Note - Brand Building
bake - March 2014 - 4
bake - March 2014 - Table of Contents
bake - March 2014 - AB Mauri achieves Safe Quality Food certification
bake - March 2014 - 7
bake - March 2014 - My Favorite Things
bake - March 2014 - 9
bake - March 2014 - Management - Lead Your Bakery
bake - March 2014 - 11
bake - March 2014 - Labor Front - Functional Solutions
bake - March 2014 - 13
bake - March 2014 - Legislation - The New Farm Bill
bake - March 2014 - 15
bake - March 2014 - 16
bake - March 2014 - 17
bake - March 2014 - Ingredients - Strawberry Season
bake - March 2014 - 19
bake - March 2014 - Creative Promotion
bake - March 2014 - 21
bake - March 2014 - 22
bake - March 2014 - 23
bake - March 2014 - 24
bake - March 2014 - 25
bake - March 2014 - 26
bake - March 2014 - 27
bake - March 2014 - The Face of Your Bakery
bake - March 2014 - 29
bake - March 2014 - Unmistaken Identity
bake - March 2014 - 31
bake - March 2014 - 32
bake - March 2014 - 33
bake - March 2014 - Five Tips for Wedding Cakes
bake - March 2014 - 35
bake - March 2014 - 36
bake - March 2014 - 37
bake - March 2014 - Foodservice Trends
bake - March 2014 - 39
bake - March 2014 - 40
bake - March 2014 - 41
bake - March 2014 - Bacon Still Sizzles
bake - March 2014 - 43
bake - March 2014 - 44
bake - March 2014 - 45
bake - March 2014 - Hybrid Pastries
bake - March 2014 - 47
bake - March 2014 - 48
bake - March 2014 - 49
bake - March 2014 - Summer Desserts
bake - March 2014 - 51
bake - March 2014 - 52
bake - March 2014 - 53
bake - March 2014 - Mix It Up
bake - March 2014 - 55
bake - March 2014 - 56
bake - March 2014 - 57
bake - March 2014 - Desserts for Uncommon Occasions
bake - March 2014 - 59
bake - March 2014 - 60
bake - March 2014 - 61
bake - March 2014 - Pizza Crust Boot Camp
bake - March 2014 - 63
bake - March 2014 - That’s A Wrap
bake - March 2014 - 65
bake - March 2014 - Cafe - Add Tea to Your Lineup
bake - March 2014 - 67
bake - March 2014 - 68
bake - March 2014 - 69
bake - March 2014 - Products
bake - March 2014 - 71
bake - March 2014 - Product Showcase
bake - March 2014 - 73
bake - March 2014 - Classifieds
bake - March 2014 - Ad Index
bake - March 2014 - 76
bake - March 2014 - 77
bake - March 2014 - 78
bake - March 2014 - Panaderia - March 2014
bake - March 2014 - PAN2
bake - March 2014 - Carta De Introduccion - Un Futuro Brillante
bake - March 2014 - Introductory Letter - A Bright Future
bake - March 2014 - PAN5
bake - March 2014 - Pan Y Horneo - Evite Los Atajos
bake - March 2014 - PAN7
bake - March 2014 - PAN8
bake - March 2014 - PAN9
bake - March 2014 - Pasteles Y Decoraciones - Tendencias Pasteleras
bake - March 2014 - PAN11
bake - March 2014 - PAN12
bake - March 2014 - PAN13
bake - March 2014 - Mejorar sus productos
bake - March 2014 - PAN15
bake - March 2014 - PAN16
bake - March 2014 - PAN17
bake - March 2014 - Perfiles - Panadería Super Mercado
bake - March 2014 - PAN19
bake - March 2014 - PAN20
bake - March 2014 - PAN21
bake - March 2014 - Perfiles - El Rancho Tapatío
bake - March 2014 - PAN23
bake - March 2014 - PAN24
bake - March 2014 - PAN25
bake - March 2014 - Perfiles - La Esperanza
bake - March 2014 - PAN27
bake - March 2014 - Recetas Destacadas
bake - March 2014 - PAN29
bake - March 2014 - PAN30
bake - March 2014 - PAN31
bake - March 2014 - Productos Destacados
bake - March 2014 - PAN33
bake - March 2014 - Breads and Baking - Avoid Shortcuts
bake - March 2014 - PAN35
bake - March 2014 - Cakes and Decorating - Cake Trends
bake - March 2014 - PAN37
bake - March 2014 - Enhancing Your Products
bake - March 2014 - PAN39
bake - March 2014 - Profiles - Panadería Super Mercado
bake - March 2014 - PAN41
bake - March 2014 - PAN42
bake - March 2014 - PAN43
bake - March 2014 - PAN44
bake - March 2014 - Profiles - El Rancho Tapatío
bake - March 2014 - PAN46
bake - March 2014 - Profiles - La Esperanza
bake - March 2014 - PAN48
bake - March 2014 - Featured Recipes
bake - March 2014 - PAN50
bake - March 2014 - Featured Products
bake - March 2014 - PAN52
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