bake - April 2014 - 23

Making desserts easier to grab and go helps boost sales and proﬁts.

It Takes Two to Tango.
It's no twist of fate. MIWE has combined two excellent
baking ovens to create a true baking station for a retail
operation. The MIWE backcombi is a combination of the
Creative toppings and ﬁllings help your bakery charge a premium price.

MIWE econo electric convection oven and the MIWE condo
electric artisan deck oven which together handles the full

For new products, especially one-of-a-kind items, it's always

range of baking. With digital programmable controls,

better to start your prices higher rather than lower to deter-

excellent steam systems, large

mine its appeal to your customers. Once your target price

glass windows and well illumi-

is set, you can bring your price down a bit to spur greater

nated chambers, both ovens

movement, depending on sales, but you can't raise the price

will produce great products and

and expect customers to respond positively.

show them off well. Add a proof
box on the bottom and you have

Pay close attention to what the majority of your customers

a complete baking system.

are willing and not willing to spend. When you introduce

The MIWE backcombi, your two

products in totally new categories, such as hybrid pastries

step to baking success.

and other products that consumers don't have preconceived

www.miwe.com

notions about what they should spend, be more daring with
your price points at the high end.
Consumers continually show a willingness to spend more on
products that fall into one of two categories: totally unique or
super premium. If you are going to aim for a super-premium
price point, make sure to use premium ingredients or one-

MIWE America LLC

of-a-kind toppings and ﬁllings that allow you to carve out

Phone 908-904-0221

a special niche in the marketplace.

Fax 908-904-0241
e-mail: miweusa@aol.com
bakemag.com | APR 2014 > 23

http://www.miwe.com

bake - April 2014

Table of Contents for the Digital Edition of bake - April 2014

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