bake - May 2014 - 23

it's ready, and that's after we've sold out and prom-

Make It Stand Out

ised that there's more coming out. It's been a real joy

Spotlighting your signature item takes a little thought

to get that feedback from everybody."

because it can be tricky when you've got 40 or so
items that you want to move out the door. No retail

Khalid currently works as a ﬁreman, but that doesn't

bakery wants to downplay any of its items, but at

keep him from his love of creating with food. "In our

the same time, if something is special it needs to be

family business, everyone has a role and is reliable for

represented as such. "When you're marketing you

the rest of the family," Baylor says. "His expertise has

want to look at each individual item and place them

been a major part of that.

in categories," Baylor says. "You can have a gourmet
cookie, but then you also have your classics."

"Still as a ﬁreman, he's a major part of our business." About two months ago, Khalid won a ﬁreman's

One of the ﬁrst things Make My Cake had to do with

contest for the ﬁve boroughs on The Rachel Ray Show

the sweet potato cheesecake was make sure it didn't

with a sweet potato waffle with fried chicken and

get mistaken for pumpkin. "My brother came up with

peach maple syrup. Beginning to see a pattern?

a very unique way of slicing the smaller sweet potatoes," Baylor says. "He was able to make it look like it

Using the sweet potato was obvious for Baylor and

was candied. He didn't put it on top, but instead put

Make My Cake because of the cultural signiﬁcance to

them around it as a garnish."

the family, but the signature cheesecake was something different that worked, so they went with it.

This generated good conversation around the item.

"We've created other items from the sweet potato

As customers came into the shop and noticed it,

itself, but the sweet potato cheesecake has been the

they would ask about it because they knew it

main item," Baylor says. "If someone was to come into

wasn't pumpkin.

the shop and want to try something new, we always
recommend the sweet potato cheesecake."

Get It Out There
The main thing that creates a signature item is the
fact that customers love it and continue to buy it
day after day. Some items that have the potential
to become signature items might need a little help
getting into the hands and mouths of customers to
gain their due notoriety.
Give your customers the chance to fall in love with
your signature item(s) by giving them a taste. "I have
clients that walk in here and they're stuck on one thing,"
Baylor says. "Tasting and sampling is so important. It

"We've created other items from
the sweet potato itself, but the
sweet potato cheesecake has
been the main item."
Aliyyah Baylor, president and chief branding officer at Make My Cake

bakemag.com | MAY 2014 > 23

http://www.bakemag.com

bake - May 2014

Table of Contents for the Digital Edition of bake - May 2014

bake - May 2014
Editor's Note - Share Your Stories
Table of Contents
News Bites - CSM Bakery Products welcomes new vice president
Nature’s Bakery prepares to expand
Extension of Barry Callebaut’s health claim on cocoa flavanols approved
My Favorite Things
Management - Be Easy To Do Business With
Labor Front - Summer Interns
Food Safety - Refrigeration & Storage
Legislation - Minimum Wage Law
Ingredients - Innovative and Healthy
Back to Tradition
Cafe Style
Lighting Your Bakery
Taste/Tomorrow
Bread and Baking - Bagel Makeover
Dividers & Rounders
Accuracy in Measurement
Cake - Donuts for Summer’s Dog Days
Decadent Dessert Bars
Smartphone Photography
Cafe - Signature Soups and Salads
Be "Smooth"
Products
Product Showcase
Classifieds
Ad Index
bake - May 2014 - bake - May 2014
bake - May 2014 - 2
bake - May 2014 - Editor's Note - Share Your Stories
bake - May 2014 - 4
bake - May 2014 - Table of Contents
bake - May 2014 - Extension of Barry Callebaut’s health claim on cocoa flavanols approved
bake - May 2014 - 7
bake - May 2014 - My Favorite Things
bake - May 2014 - 9
bake - May 2014 - Management - Be Easy To Do Business With
bake - May 2014 - 11
bake - May 2014 - Labor Front - Summer Interns
bake - May 2014 - 13
bake - May 2014 - Food Safety - Refrigeration & Storage
bake - May 2014 - 15
bake - May 2014 - Legislation - Minimum Wage Law
bake - May 2014 - 17
bake - May 2014 - Ingredients - Innovative and Healthy
bake - May 2014 - 19
bake - May 2014 - 20
bake - May 2014 - 21
bake - May 2014 - Back to Tradition
bake - May 2014 - 23
bake - May 2014 - 24
bake - May 2014 - 25
bake - May 2014 - 26
bake - May 2014 - 27
bake - May 2014 - 28
bake - May 2014 - 29
bake - May 2014 - 30
bake - May 2014 - 31
bake - May 2014 - Cafe Style
bake - May 2014 - 33
bake - May 2014 - Lighting Your Bakery
bake - May 2014 - 35
bake - May 2014 - 36
bake - May 2014 - 37
bake - May 2014 - Taste/Tomorrow
bake - May 2014 - 39
bake - May 2014 - 40
bake - May 2014 - 41
bake - May 2014 - Bread and Baking - Bagel Makeover
bake - May 2014 - 43
bake - May 2014 - Dividers & Rounders
bake - May 2014 - 45
bake - May 2014 - Accuracy in Measurement
bake - May 2014 - 47
bake - May 2014 - Cake - Donuts for Summer’s Dog Days
bake - May 2014 - 49
bake - May 2014 - 50
bake - May 2014 - 51
bake - May 2014 - Decadent Dessert Bars
bake - May 2014 - 53
bake - May 2014 - 54
bake - May 2014 - 55
bake - May 2014 - Smartphone Photography
bake - May 2014 - 57
bake - May 2014 - Cafe - Signature Soups and Salads
bake - May 2014 - 59
bake - May 2014 - Be "Smooth"
bake - May 2014 - 61
bake - May 2014 - Products
bake - May 2014 - 63
bake - May 2014 - Product Showcase
bake - May 2014 - 65
bake - May 2014 - Classifieds
bake - May 2014 - Ad Index
bake - May 2014 - 68
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