bake - May 2014 - 24
"That is really
the goal, to
have your
signature
item become a
staple in your
line-up of
products."
allows them to know that we're known for more than
Aliyyah Baylor, president and chief
branding officer at Make My Cake
Baking rather than boiling the sweet potatoes was
just that one item that they come in for. Besides word
of mouth, sampling is the best thing to do."
Something else bakeries need to do, educate your
staff on the signature product. When a customer
tastes a sample and shows interest, staff needs to be
able to continue the conversation until the sale goes
through. "Not just the ingredients," Baylor says. "For
example, we bake our sweet potatoes. When people
hear that, anyone who knows the difference between
baking and boiling sweet potatoes knows that baking
it is sweeter. You get more of the caramelized sugar
taste. It's a better product."
another tradition that Make My Cake just carried over
from home. It's one of the many things that set the
bakery's signature sweet potato cheesecake apart
from others. "When we would talk about the product,
people knew that we took the time to keep traditions
from home and incorporate them into a retail setting,"
Baylor says.
You'll Know When It Happens
When creating or trying to market a signature item,
you can't set the expectation too high too soon.
Usually a signature item evolves from a baker or
owner's own love for it. The belief in something
you've made and put your heart and soul into
might cloud your judgment of what it should be.
24 < MAY 2014 | bakemag.com
http://www.bakemag.com
bake - May 2014
Table of Contents for the Digital Edition of bake - May 2014
bake - May 2014
Editor's Note - Share Your Stories
Table of Contents
News Bites - CSM Bakery Products welcomes new vice president
Nature’s Bakery prepares to expand
Extension of Barry Callebaut’s health claim on cocoa flavanols approved
My Favorite Things
Management - Be Easy To Do Business With
Labor Front - Summer Interns
Food Safety - Refrigeration & Storage
Legislation - Minimum Wage Law
Ingredients - Innovative and Healthy
Back to Tradition
Cafe Style
Lighting Your Bakery
Taste/Tomorrow
Bread and Baking - Bagel Makeover
Dividers & Rounders
Accuracy in Measurement
Cake - Donuts for Summer’s Dog Days
Decadent Dessert Bars
Smartphone Photography
Cafe - Signature Soups and Salads
Be "Smooth"
Products
Product Showcase
Classifieds
Ad Index
bake - May 2014 - bake - May 2014
bake - May 2014 - 2
bake - May 2014 - Editor's Note - Share Your Stories
bake - May 2014 - 4
bake - May 2014 - Table of Contents
bake - May 2014 - Extension of Barry Callebaut’s health claim on cocoa flavanols approved
bake - May 2014 - 7
bake - May 2014 - My Favorite Things
bake - May 2014 - 9
bake - May 2014 - Management - Be Easy To Do Business With
bake - May 2014 - 11
bake - May 2014 - Labor Front - Summer Interns
bake - May 2014 - 13
bake - May 2014 - Food Safety - Refrigeration & Storage
bake - May 2014 - 15
bake - May 2014 - Legislation - Minimum Wage Law
bake - May 2014 - 17
bake - May 2014 - Ingredients - Innovative and Healthy
bake - May 2014 - 19
bake - May 2014 - 20
bake - May 2014 - 21
bake - May 2014 - Back to Tradition
bake - May 2014 - 23
bake - May 2014 - 24
bake - May 2014 - 25
bake - May 2014 - 26
bake - May 2014 - 27
bake - May 2014 - 28
bake - May 2014 - 29
bake - May 2014 - 30
bake - May 2014 - 31
bake - May 2014 - Cafe Style
bake - May 2014 - 33
bake - May 2014 - Lighting Your Bakery
bake - May 2014 - 35
bake - May 2014 - 36
bake - May 2014 - 37
bake - May 2014 - Taste/Tomorrow
bake - May 2014 - 39
bake - May 2014 - 40
bake - May 2014 - 41
bake - May 2014 - Bread and Baking - Bagel Makeover
bake - May 2014 - 43
bake - May 2014 - Dividers & Rounders
bake - May 2014 - 45
bake - May 2014 - Accuracy in Measurement
bake - May 2014 - 47
bake - May 2014 - Cake - Donuts for Summer’s Dog Days
bake - May 2014 - 49
bake - May 2014 - 50
bake - May 2014 - 51
bake - May 2014 - Decadent Dessert Bars
bake - May 2014 - 53
bake - May 2014 - 54
bake - May 2014 - 55
bake - May 2014 - Smartphone Photography
bake - May 2014 - 57
bake - May 2014 - Cafe - Signature Soups and Salads
bake - May 2014 - 59
bake - May 2014 - Be "Smooth"
bake - May 2014 - 61
bake - May 2014 - Products
bake - May 2014 - 63
bake - May 2014 - Product Showcase
bake - May 2014 - 65
bake - May 2014 - Classifieds
bake - May 2014 - Ad Index
bake - May 2014 - 68
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