bake - May 2014 - 35

The Road From
Garments To Bagels
Paved With Success

J
If you have nice windows already, then adding some daylight
balanced LED ﬁxtures to your cases is a great start to color
consistency. Stay away from ﬂuorescents if you can. You
spent all that time smoothing out that white buttercream
and ﬂuorescent bulbs might give it a slightly green tint.
Intensity
Is your lighting bright or is it dim?. No one really overlights their bakery. Problems are usually due to your east
or west facing windows. If the sun shines directly through
your windows at any point during the day, some curtains or
shades provide a quick and easy ﬁx.
Not only will customers be able to take their sunglasses off
while sitting down, some light-weight curtains or shades
will diffuse that sunlight and leave your bakery looking
movie-set ready.
Don't forget about your production area when it comes to
lighting. Sometimes these areas get overlooked in a bakery.
Walk into any art studio and observe the lighting design.
You'll notice that artists typically work in well-lit and evenly
lit spaces.

oe Puiia began his professional career when he joined
father, Vito, in the garment industry. As the industry
began to send work overseas, the two sought new business
opportunities.
In February 1989, they opened J. P. Bagel Express in Hoboken,
New Jersey, which was an immediate success. In June 1989,
Joe's brother, Jerry opened a similar business called Bagel
Stop in Vernon, Connecticut. In 1990, Joe moved to South
Windsor, Connecticut, to join Jerry in opening a second
Bagel Stop.
Today, Joe and Jerry own the Bagel Stop Production Company
that supplies a variety of baked goods to Joe and Jerry's newer
´
company, Between Rounds Cafes. Combining several market´
ing concepts, Between Rounds Cafes offer bagels, gourmet
sandwiches, salads and gourmet coffee. Joe and Jerry have
a total of six Between Rounds locations in two states, offer
catering services for large events and are building a franchise
business.
Joe recognizes that a business needs to change in order to
grow. ''If you are not competitive in a crowded market, you
will lose customers to the next guy," he said. ''I believe our
success comes from our ability to stay competitive, and the
work ethic we learned from our father."
Joe relies on International® Bakers Services (IBS) to stay
competitive. ''IBS is the most professional company in terms
of meeting their customers' needs," said Joe. ''They also let
their customers know they are appreciated." For their famous
bagels, Between Rounds uses Blueberry Flavor, Maple Flavor,
Apple Cinnamon Flavor and seasonally, International's Pumpkin
Pie Spice Blend.
If you want flavors that help you compete in a crowded market,
rely on International® Bakers Services. Contact us toll-free
at (800) 345-7175, by fax at (574) 287-7161, or in writing at
1902 North Sheridan Ave., South Bend, Indiana 46628.
We have the flavors your customers deserve.

More often than not, spaces with lots of windows. When
you deal in a visual medium it's important to set up the
studio is set up in a way that's conducive to the art being
produced.
bakemag.com | MAY 2014 > 35

http://www.bakemag.com

bake - May 2014

Table of Contents for the Digital Edition of bake - May 2014