bake - May 2014 - 6

news bites

CSM Bakery
Products welcomes
new vice president

Sara Lee North American Diversity &

company's founder, Dave Marson. "My

Inclusion Council and currently serves

son Sam and I look forward to this

on the Board of Directors for Snappy

opportunity for continued growth,

Salads. She attended the University

particularly in an area with abundant

of Wisconsin and is a graduate of the

access to high-quality ingredients."

WFF Executive Leadership Program
at Northwestern's Kellogg School of
Management.
"I am excited to join the CSM team
and help expand the company's
footprint in the foodservice industry.
As a strong player in the instore retail

Extension of Barry
Callebaut's health
claim on cocoa
flavanols approved

bakery segment, and several key

Barry Callebaut, the world's leading

national accounts in foodservice, I

manufacturer of high-quality choco-

can see a tremendous opportunity

late and cocoa products, received a

to leverage CSM's extensive product

positive Scientific Opinion issued by

portfolio, consumer insights and

the European Food Safety Authority

talented sales organization to further

(EFSA) on the background data to

penetrate the foodservice channel,"

extend their existing health claim to

Sussman says.

cocoa extract products. This positive
evaluation was officially published on

CSM Bakery Products welcomes
Gretchen Sussman as vice presi-

Nature's Bakery
prepares to expand

May 6, 2014, and bodes very well for
Barry Callebaut as EFSA's expertise is
usually the basis for approval by the
EU Commission.

dent of Foodservice Sales. Most

Bella Four Bakery Inc., parent

recently, she served as vice presi-

company of popular all-natural,

In September 2013, the EU

dent of Business Development &

on-the-go snacks and food brand

Commission granted Barry Callebaut

Industry Relations for the Women's

Nature's Bakery, expanded its capabil-

the right to use within the EU market

Foodservice Forum (WFF). Sussman

ities this quarter, acquiring the assets

the health claim that "cocoa flavanols

transformed the WFF revenue model

of Missouri-based Theodoro Bakery.

help maintain the elasticity of blood
vessels, which contributes to normal

delivering the highest sponsorship
revenue and membership count in the

As part of the $4 million acquisition,

blood flow." This claim was to be used

Association's 25 year history.

Bella Four Bakery takes possession

for cocoa beverages (with cocoa

of Theodoro Bakery's 117,000-sq-ft

powder) and dark chocolate products

Prior to joining the WFF, Sussman held

baking facility located in Hazelwood,

providing a daily intake of 200 mg of

executive positions at Primo Water

MO. The facility will house two addi-

cocoa flavanols. Barry Callebaut has

Corporation, Sara Lee Foodservice,

tional ovens, which could double the

now applied to the EFSA to extend

Instill Corporation and AmeriServe/

capacity of the booming Nature's

this claim to cocoa extract prod-

ProSource/Martin-Brower Distribution

Bakery brand. Bella Four Bakery,

ucts, that is to say products more

Company in which she was respon-

Inc. plans to expand its line of

concentrated in flavanols, such as

sible for developing and implementing

baked goods, offering private label

supplements.

sales and customer management

co-packing and production support

strategy across foodservice and other

for Nature's Bakery fig bars.

If the application is granted, Barry
Callebaut will have the proprietary

non-traditional channels. Sussman
also served on the Board of Directors

"The acquisition of Theodoro's

right to use this extended health claim

and Executive Committee for the

assets is a great move for us and one

within EU countries for 5 years, effec-

WFF, was a founding member of the

we're very excited about," says the

tive from the day of EU approval.

06 < MAY 2014 | bakemag.com
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