bake - August 2014 - 35

Love Exciting and New
Millennials gravitate toward interesting and different

At the same time, they crave ramped up flavors with

foods. In 2013, they helped make the Cronut (crois-

global flair, which is not surprising considering their

sant + donut) cool, and the mashup trend has

love of international travel. But there's a catch. They

sprouted creations such as the Croger (croissant +

prefer foods with locally-sourced ingredients, and

cheeseburger), Crookie (croissant dough + cookie),

they expect businesses to be transparent about their

Croclair (croissant + Éclair) and Croffee (coffee-

suppliers.

stuffed croissant). Seasonal baked goods and treats
tailored just for them also resonate with this crowd.

Create Experiences
While their tastes are sophisticated, keep in mind that
Millennials place a higher value on new experiences

Millennials place a
higher value on new
experiences than they
do tangible items.

than they do tangible items. They expect a range of
choices and the option to customize whatever it is
they want, be it a specific decoration on a cupcake or
a certain filling or topping.
They also tend to frequent businesses that operate
with a "pay it forward" philosophy. They want to know
that their money is contributing to a worthy cause
locally, regionally, nationally or globally.

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bakemag.com | AUG 2014 > 35



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bake - August 2014

Table of Contents for the Digital Edition of bake - August 2014

bake - August 2014
Editor's Note - Health Matters
Table of Contents
News Bites - IDDBA Names New President
Corbion Caravan helps customers adjust recipes
Foodservice consumers still smitten by bacon
My Favorite Things
Management - Empower Your Employees
Labor Front - Hired Guns
Food Safety - Produce Safety Measures
Legislation - Sodium Guidelines
Ingredients - Mangos Add Color
What's Hot
At the crossroads of gluten-free and uncertainty
Millennial-style marketing
Shortbread advantage
Italian Options
Cupcake Franchising in a Box
Cafe - The Protein Punch
Products
Product Showcase
Classifieds
Ad Index
bake - August 2014 - bake - August 2014
bake - August 2014 - 2
bake - August 2014 - Editor's Note - Health Matters
bake - August 2014 - 4
bake - August 2014 - Table of Contents
bake - August 2014 - Foodservice consumers still smitten by bacon
bake - August 2014 - 7
bake - August 2014 - 8
bake - August 2014 - 9
bake - August 2014 - My Favorite Things
bake - August 2014 - 11
bake - August 2014 - Management - Empower Your Employees
bake - August 2014 - 13
bake - August 2014 - Labor Front - Hired Guns
bake - August 2014 - 15
bake - August 2014 - Food Safety - Produce Safety Measures
bake - August 2014 - 17
bake - August 2014 - Legislation - Sodium Guidelines
bake - August 2014 - 19
bake - August 2014 - Ingredients - Mangos Add Color
bake - August 2014 - 21
bake - August 2014 - 22
bake - August 2014 - 23
bake - August 2014 - What's Hot
bake - August 2014 - 25
bake - August 2014 - 26
bake - August 2014 - 27
bake - August 2014 - 28
bake - August 2014 - 29
bake - August 2014 - At the crossroads of gluten-free and uncertainty
bake - August 2014 - 31
bake - August 2014 - 32
bake - August 2014 - 33
bake - August 2014 - Millennial-style marketing
bake - August 2014 - 35
bake - August 2014 - 36
bake - August 2014 - 37
bake - August 2014 - Shortbread advantage
bake - August 2014 - 39
bake - August 2014 - Italian Options
bake - August 2014 - 41
bake - August 2014 - 42
bake - August 2014 - 43
bake - August 2014 - Cupcake Franchising in a Box
bake - August 2014 - 45
bake - August 2014 - 46
bake - August 2014 - 47
bake - August 2014 - 48
bake - August 2014 - 49
bake - August 2014 - Cafe - The Protein Punch
bake - August 2014 - 51
bake - August 2014 - 52
bake - August 2014 - 53
bake - August 2014 - Products
bake - August 2014 - 55
bake - August 2014 - Product Showcase
bake - August 2014 - Classifieds
bake - August 2014 - 58
bake - August 2014 - Ad Index
bake - August 2014 - 60
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