Retail bakers are in the perfect position to capitalize on these demands. Take Ant Roman, for example. This 20-year-old Millennial combined her interest in geek culture with her baking talents to create her own business, Nerdache Cakes, Fairview, NJ. Roman markets her cakes and cookies to other Millennials through Facebook, Twitter, tumblr and a YouTube channel. Regular postings that include personal comments and images of her latest creations engage customers and encourage them to join the conversation. Both strategies drive website traffic and sales for this online-only baker. Millennial-style marketing requires a shift in thinking and the ability to adapt quickly to this generation's ever-changing desires. By zeroing in on the concepts of social, flavorful, different and community-focused, you'll be able to create a comprehensive marketing PHOTO CREDIT: NERDACHE CAKES plan that will open new pathways for reaching one of the most influential generations.http://www.kook-e-king.com