pop-ups for profit More bakers are following unconventional paths to introduce their signature items to the public. BY JOHN UNREIN From pop-up bakeries hitting bustling streets across Supermarkets, on the flip side, present a gateway to the country to branded signature products popping the mass market for unique items from retailers that up on more and more supermarket shelves, the may have already made a name for themselves. traditional route of retail bakery items sold to the public is no longer a conventional one. It is vital that bakery owners understand these emerging marketplace trends to identify And the reason behind this trend is fueled by opportunities to expand your business, as well as America's insatiable appetite for new products. develop new markets, by thinking outside the brick- People nowadays are more receptive to experiment and-mortar confines of traditional retailing. with new flavors of sweet and savory pastries and subtly sweet desserts, as bakery advances to the Popping Up All Over forefront of culinary conversation. For those just getting started or looking to branch out in new directions, the pop-up concept continues to Pop-up bakeries afford aspiring bakery owners to emerge as a successful path to profits for a growing try their hand at gauging demand for the unique number of operations. Pop-up retail shops are products they have to offer. temporary stores at a designated venue, according 20 < SEP 2014 | bakemag.comhttp://www.bakemag.com