bake - September 2014 - 3

editor's note

September 2014 / Issue 8

THE DISTRIBUTION ISSUE:

a vote for pop-ups
A pop-up bakery is a temporary store at a designated venue

in handmade pastries that are inspired by French, British and

where you aim to entice new customers with an exclusive and

classic American baking. Slated to open this winter, Coyle's

exciting product line for a limited timeframe. You might open

Bakeshop will expand the menu to include locally roasted

a pop-up on four consecutive weekends at a busy market-

coffee, loose-leaf tea and light lunch. The 1,200-square-foot

place or fair where thousands of potential customers are sure

space will include outdoor and indoor café seating and will

to be walking by. Or you might open a pop-up every Saturday

be designed by Atelier Drome architects (which worked with

morning inside a popular cookbook store where there is already

JuiceBox and Ethan Stowell Restaurants).

a captive audience of culinary savvy shoppers. That's what
31-year-old pastry chef and bakery owner Rachael Coyle did a

A Seattle native, Coyle is a graduate of the French Culinary

year ago, and now she's planning to open her ﬁrst permament

Institute and worked in the kitchens of The Herbfarm, Le Pichet

retail bakery this winter.

and Cafe Presse. Starting her own pop-up, she says today,
proved an incredibly valuable education in gauging consumer

In May 2013, Coyle's Bakeshop started as a monthly Saturday

interest in what she wanted to make vs. what customers were

pop-up at Book Larder, Seattle's only cookbook store. Due to

willing to buy. Plus, it was a low-cost entry point into the retail

popular demand, the much-anticipated neighborhood event

business, allowing her to attract a loyal following and to secure

went weekly in March. Now, Coyle is excited to announce that

ﬁnancing much easier. "The pop-up has allowed me to commu-

she has found a permanent home for Coyle's Bakeshop, her

nicate in a direct and immediate way with my customers," she

popular pop-up bakery. Located in the Greenwood neighbor-

says. "I've been inspired and encouraged by their interest in a

hood of north Seattle, the permanent bakery will specialize

bakery with a changing, seasonally driven menu."

JOHN UNREIN

j unrei n@ so sland .co m

bakemag.com | SEP 2014 > 03

http://www.bakemag.com

bake - September 2014

Table of Contents for the Digital Edition of bake - September 2014

BakeMark's Panaderia - September 2014
CARTA DE INTRODUCCIÓN - Nuevas Tendencias de Sabores
INTRODUCTORY LETTER - New Trends in Flavors
PAN Y HORNEO - Planeando Para La Temporada de Fiesta
PASTELES Y DECORACIONES - Decorando con Chocolate
Tendencias de Sabor en América
TENDENCIAS DEL CONSUMIDOR - Tendencias de la Población y de la Fuerza Laboral
PERFILES - Rancho Markets
PERFILES - Panadería Flores
RECETAS DESTACADAS
PRODUCTOS DESTACADOS - Productos con mejor resultado por BakeMark
BREADS AND BAKING - Planning Ahead for the Holidays
CAKES AND DECORATING - Decorating with Chocolate
Flavor Trends in America
SHOPPERS INSIGHT - Population and Workforce Trends
PROFILES - Rancho Markets
PROFILES - Panadería Flores
FEATURED RECIPES
bake - September 2014 - 1
bake - September 2014 - 2
bake - September 2014 - 3
bake - September 2014 - 4
bake - September 2014 - 5
bake - September 2014 - 6
bake - September 2014 - 7
bake - September 2014 - 8
bake - September 2014 - 9
bake - September 2014 - 10
bake - September 2014 - 11
bake - September 2014 - 12
bake - September 2014 - 13
bake - September 2014 - 14
bake - September 2014 - 15
bake - September 2014 - 16
bake - September 2014 - 17
bake - September 2014 - 18
bake - September 2014 - 19
bake - September 2014 - 20
bake - September 2014 - 21
bake - September 2014 - 22
bake - September 2014 - 23
bake - September 2014 - 24
bake - September 2014 - 25
bake - September 2014 - 26
bake - September 2014 - 27
bake - September 2014 - 28
bake - September 2014 - 29
bake - September 2014 - 30
bake - September 2014 - 31
bake - September 2014 - 32
bake - September 2014 - 33
bake - September 2014 - 34
bake - September 2014 - 35
bake - September 2014 - 36
bake - September 2014 - 37
bake - September 2014 - 38
bake - September 2014 - 39
bake - September 2014 - 40
bake - September 2014 - 41
bake - September 2014 - 42
bake - September 2014 - 43
bake - September 2014 - 44
bake - September 2014 - 45
bake - September 2014 - 46
bake - September 2014 - 47
bake - September 2014 - 48
bake - September 2014 - 49
bake - September 2014 - 50
bake - September 2014 - 51
bake - September 2014 - 52
bake - September 2014 - 53
bake - September 2014 - 54
bake - September 2014 - 55
bake - September 2014 - 56
bake - September 2014 - 57
bake - September 2014 - 58
bake - September 2014 - 59
bake - September 2014 - 60
bake - September 2014 - 61
bake - September 2014 - 62
bake - September 2014 - 63
bake - September 2014 - 64
bake - September 2014 - 65
bake - September 2014 - 66
bake - September 2014 - 67
bake - September 2014 - 68
bake - September 2014 - 69
bake - September 2014 - 70
bake - September 2014 - BakeMark's Panaderia - September 2014
bake - September 2014 - PAN2
bake - September 2014 - CARTA DE INTRODUCCIÓN - Nuevas Tendencias de Sabores
bake - September 2014 - INTRODUCTORY LETTER - New Trends in Flavors
bake - September 2014 - PAN5
bake - September 2014 - PAN Y HORNEO - Planeando Para La Temporada de Fiesta
bake - September 2014 - PAN7
bake - September 2014 - PAN8
bake - September 2014 - PAN9
bake - September 2014 - PASTELES Y DECORACIONES - Decorando con Chocolate
bake - September 2014 - PAN11
bake - September 2014 - PAN12
bake - September 2014 - PAN13
bake - September 2014 - Tendencias de Sabor en América
bake - September 2014 - PAN15
bake - September 2014 - PAN16
bake - September 2014 - PAN17
bake - September 2014 - PAN18
bake - September 2014 - PAN19
bake - September 2014 - TENDENCIAS DEL CONSUMIDOR - Tendencias de la Población y de la Fuerza Laboral
bake - September 2014 - PAN21
bake - September 2014 - PERFILES - Rancho Markets
bake - September 2014 - PAN23
bake - September 2014 - PAN24
bake - September 2014 - PAN25
bake - September 2014 - PERFILES - Panadería Flores
bake - September 2014 - PAN27
bake - September 2014 - PAN28
bake - September 2014 - PAN29
bake - September 2014 - RECETAS DESTACADAS
bake - September 2014 - PAN31
bake - September 2014 - PRODUCTOS DESTACADOS - Productos con mejor resultado por BakeMark
bake - September 2014 - PAN33
bake - September 2014 - BREADS AND BAKING - Planning Ahead for the Holidays
bake - September 2014 - PAN35
bake - September 2014 - CAKES AND DECORATING - Decorating with Chocolate
bake - September 2014 - PAN37
bake - September 2014 - Flavor Trends in America
bake - September 2014 - PAN39
bake - September 2014 - SHOPPERS INSIGHT - Population and Workforce Trends
bake - September 2014 - PAN41
bake - September 2014 - PROFILES - Rancho Markets
bake - September 2014 - PAN43
bake - September 2014 - PAN44
bake - September 2014 - PAN45
bake - September 2014 - PROFILES - Panadería Flores
bake - September 2014 - PAN47
bake - September 2014 - PAN48
bake - September 2014 - PAN49
bake - September 2014 - FEATURED RECIPES
bake - September 2014 - PAN51
bake - September 2014 - PAN52
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